Zee Telugu

Zee Telugu is a Telugu cable television channel in India. It is offered by Zee Entertainment Enterprises, part of the Essel Group.[1]

Zee Telugu
Launched18 May 2005 (2005-05-18)
Owned byZee Entertainment Enterprises
Picture format576i SDTV
1080i HDTV
Sloganఆరంభం ఒక్క అడుగుతోనే...! Aarambham Okka Aduguthone...!(Everything begins with a single step)
Broadcast areaIndia
HeadquartersHyderabad, Telangana, India
ReplacedAlpha TV Telugu
Sister channel(s)Zee Cinemalu
Zee Keralam
Zee Tamil
Zee Kannada
Sun Direct
Channel 170 (SD)
Channel 832 (HD)
Dish TV
Channel 1602 (SD)
Airtel digital TV
Channel 883 (SD)
Channel 884 (HD)
Reliance Digital TV
Channel 709 (SD)
Videocon d2h
Channel 694 (SD)
Channel 1410 (SD)
Channel 1409 (HD)
Dish Network (United States)Channel 772
Available on most cable systemsCheck local listings for channels
(Mumbai, India)
Channel 599 (SD)
Asianet Digital TV
Channel 702 (SD)
SDV DigitalChannel 03 (SD)
Channel 644 (SD)


By 2004, the Zee Network had a strong presence in northern, eastern and western India, with channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu-language channel marked the network's first venture into the southern India entertainment market. Zee Network expected the channel to launch by August 2004,[2] but the launch did not take place until September.[3] The channel launched with the name Alpha TV Telugu, but was later renamed Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed famous Bollywood film Sholay from Hindi into Telugu as an experiment.[4]

2000s history

By December 2005, despite having popular programs such as the game show Gold Rush (game show), hosted by well-known female anchor Udayabhanu, as well as the soap opera Nishabdam, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market segment from a mass market to a segmented market of upwardly mobile young professionals.[3][5] The network suffered a loss of Rs.460 million in the fiscal year 2007.[1]

In late 2006, Zee Telugu began work on Sa Ri Ga Ma Pa, a Telugu-language singing competition. Anchored by Nandi Award winner Suneetha, the judges' panel included renowned Telugu music figures Koti (musician) and Ramana Gogula and was scheduled to run for 35 episodes.[6] The show was so successful that by February 2005, Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by former Indian Idol runner-up N. C. Karunya.[7]

Mee Inti Vanta, an instructional cooking show, has aired more than 1,000 episodes. It is hosted by the famous anchor Sumalatha. The program was extremely popular among female viewers and dominated the market share in the afternoon slot. Eventually, all other channels started their own instructional cooking shows.

Another show on the network is a steamy anthology serial called Midnight Masala and it gained popularity by broadcasting all of Vishnuvardhan's hot rain songs. It aired at 12am and aired stories which contained many promiscuous scenes. It was widely watched by adults but some people criticized that it is too racy for Telugu TV. It aired from December 2007 - December 2008 and again in 2007-2008. Its highest TRP was 2.0, an all-time high in the midnight slot in Telugu television which even networks like Maa and Eenadu Entertainment (ETV) could not beat.

Another program introduced recently was Sreekaram Subhakaram, an astrology based program with astrologer Vakkantham Chandramouli and popular anchor Sumalatha. This is a live program and the many other channels are trying to follow suit.

In September 2005, the channel announced after months of deliberations that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar (television executive), who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[8] Reddy's plan in 2008 includes new soaps and children's programming.[9]

2010s history

On May 22, 2015, Zee Telugu celebrated its 10-year anniversary.

On 15 October 2017, along with other Zee channels, it changed to a Blue coloured Logo

On December 31, 2017, A refresh look of Zee Telugu and Sister Channel Zee Cinemalu along with their HD channels was revealed in Zee Golden Awards and launched by Dr.Chiranjeevi while Samantha Akkineni was made as the Brand Ambassador

Currently Broadcasting Programs



Name Airing Time
Ganga Manga 12.30PM
Rakta Sambandam 1PM
Gundamma Katha 1.30PM
Ninne Pelladatha 2PM
Bangara Gajulu 2.30PM
Muddha Mandarm 3PM
Maate mantramu 6PM
Attarintulu Akka Chellulu 6.30PM
Radhamma Kuthuru 7PM
Rama Sakkani Seetha 7.30PM
No.1 Kodalu 8PM
Prema 8.30PM


Name Airing Time
Kalyana Vaibhogam 9PM
Suryakantam 9.30PM
Suryavamsham 10PM

Spiritual Shows

Name Airing Time
Srikaram Shubhakaram 7.30AM
Omkaram 8AM

Family Isuues Shows

Name Host Airing Time
Bathuku Jataka Bandi Roja Selvamani 11.30AM

Reality Shows

Name Airing Time Host Airing Day
Koncham Touchlu unte Chepta Season 4 9PM Pradeep Machiraju Saturday
Local Gangs
Zee Heroes Lakshmi Manchu Sunday


  1. Das, Sibabrata (6 July 2006), "Zee Tele's stock soars on ratings upswing, future prospects", IndianTelevision.com, retrieved 21 March 2008
  2. Kurmanath, K.V. (15 June 2007), "Zee's Telugu channel likely in August", Business Line, retrieved 21 March 2008
  3. "Zee Telugu identifies key properties; to launch telefilm band in January", IndianTelevision.com, 15 December 2007, retrieved 21 March 2008
  4. "Get set for Sholay in Telugu", The Hindu, 27 August 2005, retrieved 21 March 2008
  5. Singh, T. Lalith (2 July 2007), "Get set for 'Gold Rush'", The Hindu, retrieved 21 March 2008
  6. "A talent hunt for singers", The Hindu, 31 October 2006, retrieved 21 March 2008
  7. "It's 'no acting, only singing' for Karunya; To anchor a music show on a Telugu television channel soon", The Hindu, 20 February 2007, retrieved 21 March 2008
  8. Singh, T. Lalith (17 September 2007), "Zee Telugu has a new CEO out of the box", The Hindu, retrieved 21 March 2008
  9. Singh, T.L. (4 January 2008). "Zee Telugu on a roll out of the box". The Hindu. Retrieved 20 March 2008.
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