Zee Hindustan

Zee Hindustan, a part of Essel Group, is a 24x7 national Hindi News channel. In December 2018, the channel relaunched itself as the first news channel in the country without any anchor or news reader. The idea behind the strategy of going anchor-less is aimed at giving news without any views.[1]

Zee Hindustan
Launched21 May 2017
Owned byZee Media Corporation Limited
Picture format576i (SDTV 16:9, 4:3)
SloganAb anchor nahi, khabrein khud bolengi, kyunki aap samajhdar hain
Broadcast areaIndia
Sister channel(s)Zee News
Zee Business
Dish TVChannel 660
Tata SkyChannel 520
Airtel Digital TVChannel 320
D2HChannel 301
Sun DirectChannel 577
Asianet DigitalChannel 525
Streaming media
Zee5.comZee Hindustan

The channel was launched in May 2017, with motto – ‘States Make The Nation and ‘Nayi Bharat ka Naya News Channel’ – promising to highlight the voice of common man from Kashmir to Kanyakumari. [2]

Zee Hindustan decided to re-launch itself in 2018 in an anchor-less avatar to serve the basic purpose of being a news channel, which is to disseminate news in its purest form. The re-launched Zee Hindustan believes in the philosophy of ‘Ab anchor nahi, khabrein khud bolengi, kyunki aap samajhdar hain (not anchors, now news will speak for itself, for you are Smart)’. [3][4]


  1. "India's first anchor-less news channel, Zee Hindustan to give news without views". www.dnaindia.com. Retrieved 13 December 2018.
  2. "Zee group news channel Zee Hindustan goes live". www.exchange4media.com. Retrieved 23 May 2017.
  3. "Zee Hindustan re-launched as anchor-less channel". www.exchange4media.com. Retrieved 14 December 2018.
  4. "Zee Hindustan relaunched as an anchor-less channel, to give news without views". www.afaqs.com. Retrieved 17 December 2018.

Zee Hindustan to relaunch as Anchor Less News Channel [1]

  1. Zuperstar.com
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