Zee Hindustan, a part of Essel Group, is a 24x7 national Hindi News channel. In December 2018, the channel relaunched itself as the first news channel in the country without any anchor or news reader. The idea behind the strategy of going anchor-less is aimed at giving news without any views.
|Launched||21 May 2017|
|Owned by||Zee Media Corporation Limited|
|Picture format||576i (SDTV 16:9, 4:3)|
|Slogan||Ab anchor nahi, khabrein khud bolengi, kyunki aap samajhdar hain|
|Sister channel(s)||Zee News|
|Dish TV||Channel 660|
|Tata Sky||Channel 520|
|Airtel Digital TV||Channel 320|
|Sun Direct||Channel 577|
|Asianet Digital||Channel 525|
Zee Hindustan decided to re-launch itself in 2018 in an anchor-less avatar to serve the basic purpose of being a news channel, which is to disseminate news in its purest form. The re-launched Zee Hindustan believes in the philosophy of ‘Ab anchor nahi, khabrein khud bolengi, kyunki aap samajhdar hain (not anchors, now news will speak for itself, for you are Smart)’.
- "India's first anchor-less news channel, Zee Hindustan to give news without views". www.dnaindia.com. Retrieved 13 December 2018.
- "Zee group news channel Zee Hindustan goes live". www.exchange4media.com. Retrieved 23 May 2017.
- "Zee Hindustan re-launched as anchor-less channel". www.exchange4media.com. Retrieved 14 December 2018.
- "Zee Hindustan relaunched as an anchor-less channel, to give news without views". www.afaqs.com. Retrieved 17 December 2018.