Yahoo! Japan

Yahoo! Japan Corporation (ヤフー株式会社, Yafū Kabushiki-gaisha) is a Japanese internet company originally formed as a joint venture between the American internet company Yahoo! (later divested by Verizon into Altaba) and the Japanese company SoftBank. It is headquartered at Kioi Tower in the Tokyo Garden Terrace Kioicho complex in Kioicho, Chiyoda, Tokyo.[4] Yahoo! Japan's web portal is the most visited website in Japan, and its internet services are mostly dominant in the country.[5]

Yahoo! Japan Corporation
The current wordmark matches the pre-2009 English Yahoo! logo
Screenshot of the home page
Type of businessPublic (K.K)
Type of site
Web portal
Available inJapanese
Traded asTYO: 4689
FoundedApril 22, 1996 (1996-04-22)[1]
HeadquartersKioi Tower, Tokyo Garden Terrace Kioicho, 1-3, Kioi-cho, Chiyoda-ku, Tokyo, Japan
No. of locations2 (Nagoya and Osaka)
OwnerSoftBank Group (48.2%)
Key peopleMasayoshi Son
Manabu Miyasaka
(President and CEO)
Revenue¥292,423 million (FY 2010)
Operating income¥159,604 million (FY 2010)
Net income¥92,174 million (FY 2010)
Total assets¥471,745 million (FY 2010)
Total equity¥385,105 million (FY 2010)
Employees5,518 (As of September 30, 2015)[2]
SubsidiariesNetrust, Ltd., ASKUL Corporation
Alexa rank 29 Worldwide
3 Japan (May 2019)[3]
LaunchedApril 1, 1996
Current statusactive


Yahoo! and SoftBank formed Yahoo! Japan in January 1996 to set up the first web portal in Japan. Yahoo! Japan went live on April 1, 1996.[6]

Yahoo! Japan was listed on JASDAQ in November 1997. In January 2000, it became the first stock in Japanese history to trade for more than ¥100 million per share. The company was listed on the Tokyo Stock Exchange in October 2003 and became part of the Nikkei 225 stock market index in 2005.

Yahoo! Japan acquired the naming rights for the Fukuoka Dome in 2005, renaming the dome as the "Fukuoka Yahoo! Japan Dome". The "Yahoo Dome" is the home field for the Fukuoka SoftBank Hawks, a professional baseball team majority owned by SoftBank.

Since 2010, Yahoo! Japan's search engine has been based on Google's search technology. In exchange, Google receives user activity data from Yahoo! Japan's various products.[7]

In 2017, Verizon Communications purchased the core internet business of America-based Yahoo!, and merged them into Oath, Inc. Yahoo! Japan was not affected. It continued as a joint venture between Softbank and what remained of Yahoo! Inc., renamed Altaba.[8] Yahoo! had been declining in popularity and economically since the late 2000s, but the situation has been quite the opposite for Yahoo! Japan, which continues to dominate Japan's internet industry.[9] Following the sale, Yahoo! Japan will continue to use the name "Yahoo!" under license from Verizon Communications.[10]

In July 2018, SoftBank bought $2 billion worth of shares in Yahoo! Japan from Altaba, increasing its stake to 48.17 percent. Yahoo! Japan, in turn, bought nearly the same amount of stock from SoftBank.[11] In September 2018, Altaba sold all of its remaining shares in Yahoo! Japan for roughly $4.3 billion.[12]

Industry body affiliation

Yahoo! Japan was a founding member of Rakuten CEO Hiroshi Mikitani's Japan e-business association in February 2010, but after Rakuten withdrew from the Japan Business Federation (Keidanren) in June 2011 and made moves to become the Japan Association of New Economy as a rival to Keidanren, Yahoo! Japan withdrew from the e-business association in March 2012. It joined Keidanren in July 2012.[13]


Yahoo! Japan continues to use the site design and logo used by Yahoo! internationally prior to 2009.

Search Engine

One of Yahoo! JAPAN's main businesses. Originally it was mainly a directory-type search engine like Yahoo! in the United States, and a crawler-type search engine was attached to it, but because the use of a crawler-type search engine gradually increased, after October 3, 2005 It switched to use a crawler-type engine as the subject. On June 29, 2017, Yahoo! Japan announced that the directory-based search engine "Yahoo! Category", which has been in operation since its establishment, will be abolished on March 29, 2018.[14]

As a crawler type search engine, initially using the search engine of goo, using Google's engine from May 2000, then switched to Yahoo Search Technology (YST) which is an engine originally developed by Yahoo! in the US.

In addition to regular search engines, it has partnered with Twitter to provide real-time search for tweets.[15] It also receives data feeds from partner companies, and COOKPAD and NAVER information is displayed in search results.

"Yahoo! Search Custom Search" was discontinued on March 31, 2019 [16]


Yahoo! Japan Mail

Yahoo! Japan Mail maintains the classic look of Yahoo! Mail, but remains a separate service operated in Japan. Another notable change is the 10 GB storage limit, in contrast to Yahoo! Mail's 1 TB of storage and its former unlimited-storage offering.

Yahoo! Japan GeoCities

GeoCities was available until March 2019[17] via Yahoo! Japan.

Yahoo! Japan Auctions (ヤフオク!)

Japan's largest internet auction service provided by Yahoo! Japan's auction site boasts an overwhelming number of users. In the past, Yahoo! Auctions was abbreviated as Yafuoku. Now Yahoo! Auctions is now known as Yahoo! Auctions, but now Yafuoku! Is the official name. eBay appeared into Japan in 2001, but did not compete with Yahoo! Japan which was ahead of it.

Yahoo! Shopping

A store website like Rakuten.

Yahoo! Travel

Sales site for travel products.

Yahoo! Roko

A new service created in June 2011 by integrating Yahoo! Map, Yahoo! Gourmet, Yahoo! Route Information, and more. It is a service that combines map information and regional information, and Yahoo! calls it "the largest geoservice in Japan."


GyaO is a Japanese video on demand service by Yahoo! Japan.[18]

Programs include:


  1. "Yahoo! Inc. - Company Timeline". Wayback Machine. 2008-07-13. Archived from the original on 2008-07-13. Retrieved 2016-07-19.CS1 maint: BOT: original-url status unknown (link)
  2. "Company Info". Yahoo! Japan. Retrieved 2015-11-21.
  3. " Site Info". Alexa Internet. Retrieved 2015-08-13.
  4. "Company Info." Yahoo! Japan. Retrieved on April 30, 2009.
  5. Matsutani, Minoru (24 April 2012). "Yahoo Japan: Same name, very different company" via Japan Times Online.
  6. Matsutani, Minoru, "Yahoo Japan: Same name, very different company", Japan Times, 24 April 2012, p. 3.
  7. Alabaster, Jay (2010-09-26). "Yahoo Japan to use Google search technology". Huffington Post. Retrieved 29 September 2015.
  8. "Verizon to buy Yahoo's core business for $4.8 billion in digital ad push". 26 July 2017 via Reuters.
  9. "Yahoo Japan's future still looks bright — unlike its U.S. counterpart".
  10. ""Yahoo Japan to Keep Name, Services despite U.S. Sale" - The Daily Yomiuri (Tokyo, Japan), July 29, 2016 | Online Research Library: Questia". Retrieved 2017-06-20.
  11. Nussey, Sam. "SoftBank tightens grip on Yahoo Japan via $2 billion deal with Altaba". U.S. Retrieved 3 December 2018.
  12. Chin, Kimberly. "Altaba Sells Remaining Yahoo Japan Shares". WSJ.
  13. The Daily Yomiuri Keidanren welcomes new member Yahoo August 1 2012 Retrieved on August 1, 2012
  14. "「Yahoo!カテゴリ」終了へ 「役割終えた」". ITmedia ビジネスオンライン (in Japanese). Retrieved 2019-05-27.
  15. 株式会社インプレス (2011-06-14). "Yahoo! JAPANがTwitterと戦略提携、ツイートのリアルタイム検索を提供開始". INTERNET Watch (in Japanese). Retrieved 2019-05-27.
  16. "サービス終了のお知らせ". Retrieved 2019-05-27.
  17. "GeoCities dies in March 2019, and with it a piece of internet history". CNET. 2018-10-02. Retrieved 2018-10-09.
  18. Justin Sevakis (December 4, 2015). "How Is Online Streaming Doing in Japan?". Anime News Network. Retrieved December 4, 2015.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.