Wirtualna Polska

Wirtualna Polska (WP [vuˈpɛ]) is a group of companies operating in the media and e-commerce sectors. The WP Group owns the Wirtualna Polska horizontal portal. It also operates various specialized websites and e-commerce websites. According to the Gemius/PBI surveys around 20 million Poles are using WP's internet products every month. Wirtualna Polska was founded in 1995 and is known as the first existing internet portal in Poland.

Wirtualna Polska
Type of site
Web portal, Media, E-commerce, Television
OwnerWirtualna Polska Holding SA


Wirtualna Polska was created by Leszek Bogdanowicz, Damian Woźniak, Marek Borzestowski and Jacek Kawalec at Politechnika Gdańska in Gdańsk, who met each other via the Internet. The early forum of ideas turned in March 1995 into a service using the name Wirtualna Polska. Initially, it was available on www.wp.cnt.pl (CNT = Centrum Nowych Technologii, Centre of New Technologies). In 1998, it was moved to www.wp.pl, which is its current address. In the beginning, Wirtualna Polska functioned as a catalogue of websites and then was modified into a web portal offering a number of complex services. Many of the activities of the portal at the Internet market were cutting edge. Wirtualna Polska used XHTML and it was the first portal to create a catalogue of web sites with a possibility of positioning them. It also initiated personalization and online chats. Apart from a number of news services, WP provided access to such services as free email accounts, the possibility of web hosting, a web engine, and instant messaging service.

In February 2014 the Polish o2 Group („Grupa o2”) together with private equity fund Innova Capital have completed acquisition of Wirtualna Polska. The combined companies started to operate on the market under the one name “Wirtualna Polska”. The purchase of 100 per cent of the Wirtualna Polska shares from subsidiary of Orange Polska SA (formerly TP SA) by the Polish o2 Group completed the formal process of forming the new Wirtualna Polska Group. Transactions have been approved by the Office of Competition and Consumer Protection.[1]

In 2016 Innova Capital, the leading CEE private equity fund, sold its 27% stake in Wirtualna Polska Holding SA for PLN 50.00 per share. Jacek Świderski, Michał Brański and Krzysztof Sierota, entrepreneurs with a majority stake in Wirtualna Polska, were involved in the repurchase of shares from Innova Capital. All remaining shares were sold to public institutional investors in the accelerated book building (ABB) process.[2]


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