Westward Ho!

Westward Ho! is a seaside village near Bideford in Devon, England. The A39 road provides access from the towns of Barnstaple, Bideford and Bude. It lies at the south end of Northam Burrows and faces westward into Bideford Bay, opposite Saunton Sands and Braunton Burrows. There is an electoral ward with the same name. The population at the 2011 census was 2,112.[1]

Westward Ho!
Westward Ho!
Location within Devon
OS grid referenceSS426291
Civil parish
Shire county
Sovereign stateUnited Kingdom
Postcode districtEX39
Dialling code01237
PoliceDevon and Cornwall
FireDevon and Somerset
AmbulanceSouth Western
EU ParliamentSouth West England
UK Parliament


Westward Ho! is noted for its unusual place name.[2] The village name comes from the title of Charles Kingsley's novel Westward Ho! (1855), which was set in nearby Bideford. The book was a bestseller, and entrepreneurs saw the opportunity to develop tourism in the area. The Northam Burrows Hotel and Villa Building Company, chaired by Isaac Newton Wallop, 5th Earl of Portsmouth, was formed in 1863, and its prospectus stated:

This Company has been formed for the erection of a Family Hotel, on an Estate purchased for the purpose immediately contiguous to Northam Burrows, and of Villas and Lodging Houses for Sale or Lease. The want of such accommodation has long been felt, and as no attempt to supply it has hitherto been made by individuals, it is deemed to be a legitimate project to be undertaken by a Company. The salubrity and beauty of the North of Devon have long been known and appreciated. Sir James Clark has placed it in the highest position for health-giving qualities; and the recent publication of Professor Kingsley's "Westward Ho" has excited increased public attention to the western part, more especially, of this romantic and beautiful coast. Nothing but a want of accommodation for visitors has hitherto prevented its being the resort of families seeking the advantages of sea bathing, combined with the invigorating breezes of the Atlantic....

The hotel was named the Westward Ho! Hotel, and the adjacent villas were also named after the book. As further development took place, the expanding settlement also acquired the name of Westward Ho![3][4] The exclamation mark is therefore an intentional part of the village's name. It is the only such place name in the British Isles;[5] Saint-Louis-du-Ha! Ha!, Quebec, shares the distinction of having an exclamation mark in its name.


Development of the village began ten years after the 1855 Kingsley novel was published, in order to satisfy the Victorians' passion for seaside holidays.[6] The United Services College was founded in the village in 1874.

Shell middens and a submerged forest that date to the Mesolithic period have been excavated on the shoreline at Westward Ho!.[7]

The village has become more residential as holiday camps closed and houses and flats were erected. One former camp was Torville Camp. The two major holiday camps still running are Surfbay Holiday Park and Braddick's Holiday Centre.

United Services College

The United Services College, a Public School for boys aged about thirteen to eighteen, was founded at Westward Ho! in 1874 and had the aim of preparing boys for the army and navy and for the service of the British Empire. It lasted until 1906, when it merged with the Imperial Service College in Berkshire and closed its site at Westward Ho! Notable old boys included Rudyard Kipling, whose book Stalky & Co. (1899) is based on his time at the College.


Westward Ho! is known for its surfing seas and the long expanse of clean sand backed by a pebble ridge and grasslands which extends for about three miles. It has two churches, Westward Ho! Baptist Church and Holy Trinity Church.

The seaward part of the village lies within the North Devon Coast, an Area of Outstanding Natural Beauty.


The rocks on the coastline of Westward Ho! are of Upper Carboniferous age. The rocks were tilted during the Variscan Orogeny; in the present day they dip at 50-70 degrees north and south. The wave-cut platform is an example of a multi-scale fault system, with the phases of tectonic activity exposed at low tide.


Bus services

  • Stagecoach 21 – The North Devon Wave – Westward Ho! – Northam – Bideford – East the Water – Instow Anstey Way – Fremington – Bickington – Railway Station – Barnstaple Bus Station - Braunton - Ilfracombe
  • Stagecoach services run right through the day at 30-minute intervals, 2 buses an hour.
  • Stagecoach 16 runs to Appledore – Northam – Bideford 6 times a week only on Tuesdays and Thursdays 3x per day.
  • National Express Coaches also serve Westward Ho!.

Former railway

A railway served Westward Ho! from 1901 to 1917. The Bideford, Westward Ho! and Appledore Railway was a standard gauge railway which ran between these places, but had no connection with the rest of the railway system, though there was a pedestrian ferry link from Appledore to Instow which was connected to the rest of the rail network of Britain. A section of the trackbed is used as part of the South West Coast Path.


It is also known for the Royal North Devon Golf Club, the oldest golf course in England and Wales. Other attractions of the village include the arcades, a go-kart track and the Rock Pool a tidal lido.

World War II

Adapted Bailey bridges were tested at Westward Ho! as part of the Mulberry Harbour project, as well as the Panjandrum by the Directorate of Miscellaneous Weapons Development.[8]

Notable resident

Rudyard Kipling spent several of his childhood years at Westward Ho!, where he attended the United Services College (later absorbed by Haileybury College, which is now in Hertfordshire). His collection of stories, Stalky & Co, published in 1899, was based on his experiences at the College. To commemorate his living there, the first stanza of his poem 'If—' is set into the pavement on the promenade in granite setts.[9]

Twin towns

Westward Ho! is twinned with Mondeville in France, and Büddenstedt in Germany.

The town lends its name to a song by the band Half Man Half Biscuit which recounts a dream about holidaying in the town. The song also mentions the nearby village of Northam.[10]

See also


  1. "Ward population 2011". Retrieved 16 February 2015.
  2. Symons, Mitchell (8 November 2012). The Bumper Book For The Loo: Facts and figures, stats and stories – an unputdownable treat of trivia. Transworld. p. 272. ISBN 978-1-4481-5271-1.
  3. Devon History Society, The ochidore and Westward Ho!
  4. Westward Ho! History Group: Westward Ho! - The Beginning
  5. Owen-Jones, Peter (11 February 2007). "A wild West country walk". The Sunday Times. London. Retrieved 5 October 2017. Westward Ho! is an invigorating starting point, because it's the only place in the British Isles with an exclamation mark.
  6. Kingsley, Charles (1855), Westward ho!, or, The voyages and adventures of Sir Amyas Leigh : knight, of Burrough, in the county of Devon, in the reign of Her Most Glorious Majesty Queen Elizabeth, Library of English literature, LEL 21079-80., Macmillan, OCLC 8813367
  7. Smith, P.; et al. (1983), "The investigation of a medieval shell midden in Braunton Burrows", Proceedings of the Devon Archaeological Exploration Society, Devon Archaeological Exploration Society, 41, OCLC 220919032
  8. J.Evans, R.Walter, E.Palmer, 'A Harbour Goes To War: The Story Of Mulberry And The Men Who Made It Happen'. Publisher - South Machars Historical Society (2000), ISBN 1-873547-30-7. p. 37.
  9. http://prolandscapermagazine.com/sureset-if-by-rudyard-kipling-for-westward-ho/
  10. "Urge for Offal - Westwood Ho!". 28 December 2015. Retrieved 25 December 2015.
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