Wattpad is an Internet community for readers and writers to publish new user-generated stories in different genres, including classics, general fiction, historical fiction, non-fiction, poetry, fan-fiction, spiritual, humor, and teen fiction.[5] It aims to create social communities around stories for both amateur and established writers.[6]

The current, rebranded Wattpad logo (2018–present)
Type of businessPrivate
Type of site
Reading app, social networking service
Available inEnglish, other 49 available languages. (actual count of: 32 languages)
HeadquartersToronto, Ontario, Canada[1]
Area servedWorldwide
OwnerWattpad Corp.[2]
Founder(s)Allen Lau
Ivan Yuen
Alexa rank 510 (Global, December 17, 2019)[4]
Users80 Million (2019)
LaunchedDecember 2006 (2006-12)
Current statusActive
Native client(s) onAndroid, iOS, Web.

The platform claims to have an audience of more than 80 million users, who can directly interact with the writers and share their opinions with fellow readers.[7] Although available in over 50 languages, 77% of its content is written in English.[8] A number of Wattpad users are translating stories to continue to build the platform.[8]

From December 2006 to 2019, the former tagline for the Wattpad website was "Stories you'll love." As of February/March 2019 during its rebrand to present, it is now "Where stories live".[9]

History and founder

Wattpad originated in 2006, as the result of a collaboration between Allen Lau and Ivan Yuen.[10] Their current headquarters, as of 2019, is based in Toronto, Ontario.

Growth and funding

In February 2007, Wattpad announced the addition of over 17,000 e-books from Project Gutenberg making them available to mobile users.[11] According to a June 2009 Wattpad press release, the mobile application had been downloaded over 5 million times.[11] In March 2009, an iPhone version was released. This was followed by the launch on BlackBerry App World in April 2009, Google Android in June 2009 and Apple iPad in April 2010. In December 2015, Windows Phone 8.1 and Windows 10 Mobile Version was released. Currently, Wattpad has more than 65 million users[12] who as part of the Wattpad community collectively spend 15 billion minutes each month using Wattpad.[12] As of 2018 Wattpad there are more than 400 million story uploads on Wattpad.

As of January 2018, Wattpad had received almost USD $117.8M in funding from investors.[13] In 2011, Wattpad announced that it received $3.5M in total funding from its current investors, and from W Media Ventures, Golden Venture Partners, and Union Square Ventures."[14] Then in June 2012, Wattpad raised $17.3M from a group of venture funds led by Khosla Ventures.[15]

In April 2014, Wattpad announced $46M in Series C funding led by OMERS ventures.[16] In January 2018, Wattpad announced USD $51M in funding from Tencent Holdings Limited, BDC, Globe Telecom's Kickstart Ventures, Peterson Group, Canso, and existing investor Raine.[17]


In December 2011, Toronto-based Wattpad was selected as the hottest Digital Media company in the country at the Canadian Innovation Exchange.[18] In the same year, co-founder and CEO Ivan Yuen was also recognized as a top Canadian entrepreneur at the Impact Infused Awards, sponsored by Deloitte.[19]

Wattpad in the Philippines

In March 2014, Wattpad signed a contract with Pop Fiction, an imprint of Summit Media, to print Filipino Wattpad stories in the Philippines.[20] Other publishers from the Philippines also publish stories from Wattpad.

Since then, some Wattpad stories have also been adapted into teleseries. Filipino television network TV5, in partnership with Wattpad and Life is Beautiful Publishing Company launched Wattpad Presents, a series of Wattpad stories turned into TV dramas. Wattpad stories aired on the show are usually those that were published by LIB Publishing.

ABS-CBN also made several adaptation of Wattpad stories such as "My App Boyfie" by Noreen Capili (noringai), starring James Reid and Nadine Lustre, and the coming-of-age series Bagito starring Nash Aguas, Alexa Ilacad and Ella Cruz. Pop Fiction's best-selling book, "She's Dating the Gangster", written by Bianca Bernardino (SGWannaB) as a Wattpad original, became the first Wattpad story adapted into a full-length motion picture starring Kathryn Bernardo and Daniel Padilla. The movie adaptation was produced by ABS-CBN's film production arm, Star Cinema. Liza Soberano and Enrique Gil also starred on the film "Just The Way You Are", based on the Wattpad story "The Bet" by Ilurvbooks. "Chasing Red" was published by a Wattpad user which got more than 200 million views.

Wattpad After Dark

In February 2015, Wattpad launched a second standalone app called "After Dark".[21] The app focuses specifically on the romance genre and is intended for adult readers.


On February 21, 2017, Wattpad launched a chat stories app called Tap.[22][23] Tap offers stories in the form of text messages as if reading a private conversation on someone else's phone. The app was an early success, with over 240 million taps in the first few weeks after the launch.[24] On July 28, 2017, Tap launched 'Tap Originals', a series of original stories produced by its top-tier writers every single week, with some of those series working on an episode-by-episode basis.[25] Some of Tap's most successful original series include HIDE, The Babysitter and Charlie, Charlie.

Wattpad Next Beta

On November 13, 2018, Wattpad Next Beta was launched[26] to selected countries[27] for early testing such as United States, Canada, Mexico, United Kingdom, and the Philippines. The launch of the Next Beta has over 50 exclusively selected stories to be paid with WattPad Coins, that can be earned by having your reader spend Wattpad Coins to show them support or by purchasing them with real-world currency to unlock participating Next Beta stories. This has been launched to create a way for writers to earn money through their work and to provide support for readers. WattPad has planned a fast-follow launch for Wattpad Next (Beta) in Spanish-speaking regions and to expand the program, and was available in Latin America and Spain, beginning May 27, 2019 and later worldwide on July 11th the same year.[28]

In an article[29] posted on September 17, 2019, almost a month before the 1st year since the launch of Next Beta, The Wattpad Team has announced the ending of the Next Beta program after results from the program showed that "Wattpadders are ready for a program that funds writers.".



As of August 2019:

  • 85% of its traffic and usage comes from mobile devices,[30]
  • the site has 80 million monthly users,[31]
  • there are over 665 million story uploads in total,[11]
  • 70% of users are female. 80% of whom are millennials or Gen Z.[32]

New authors and teens

The most frequently voted stories appear on the "What's Hot List". According to the profiles visible on the site, many of these authors are teenagers.

Wattpad section also has a Featured Story list, which promotes content reviewed and approved by staff and an editorial review board. Many of these featured stories are written by self-published and professional writers from different genres. Famous authors like Margaret Atwood, Paulo Coelho and R L Stine have also joined wattpad.[33] Wattpad also encourages the writers to interact with their audience and promote their stories across social media websites like Twitter, Facebook, YouTube and Instagram.[34]


Wattpad hosts a number of writing contests each year, including the annual Watty Awards, the largest writing competition in the world.[35] In 2011, The Watty Awards introduced three entry levels (Popular, On The Rise, and Undiscovered) to allow greater chances of winning for every type of writer. Contests are open to anyone who has a Wattpad account.

During the summer of 2012, Wattpad in collaboration with Margaret Atwood, Canadian poet/novelist/literary critic, held the "Wattys": the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an "Enthusiast" or a "Competitor". It has been going ever since, and now the contest is open to books of all genres.


Wattpad has formed ties with publishing houses to try and help Wattpad authors to receive compensation for their works. A new branch, Wattpad Studios, was developed to connect popular writers to both the publishing and film industries.[36] Wattpad has, in the past, teamed up with publishing groups such as Sourcebooks to help Wattpad authors receive book deals, and get their work into hard copies.[37] More traditional publishing houses such as Random House and HarperCollins have approached popular Wattpad writers to negotiate publishing deals, allowing the website to serve as a springboard into the more traditional publishing industry.[38]

Author Anna Todd, whose work After has received over a billion reads on the site, was given a publishing deal with Simon & Schuster to turn her online work into a multiple-book published saga. A film version starring Josephine Langford, Hero Fiennes Tiffin, Selma Blair, Jennifer Beals, Peter Gallagher, and Shane Paul McGhie was released by Aviron Pictures on April 12, 2019.

Wattpad Books

On January 24, 2019, Wattpad launched publishing division Wattpad Books led by Wattpad Studios' Publishing Deputy Manager Ashleigh Gardner, with operations managed by Wattpad Studios' Publishing Director Deanna McFadden.[39] According to CEO Allen Lau, this project was in an effort to take the "guesswork" out of publishing.[40]

Wattpad Books acquisitions uses a mix of their Story DNA Machine Learning technology (algorithms) learning with human editors.[41] This human-and-digital acquisitions team look to Wattpad's large and existing digital library (over half a billion titles) in order to select notable material for publication.[41][42] According to Wattpad Books leader Ashleigh Gardner, this is in an effort to combat bias inherent in human editors.[41] Gardner says that this technology analyzes the data behind each title, looking at story structure and word use in addition to levels of reader engagement per title.[43] This data is then compared to analyses of other books on Wattpad and in the public domain.[43] Once all the data has been collected and engagement has been looked at, human staffers read the titles and create their list.[43]

All published titles are an amalgamation of international hits and notable but known material from their digital library.[39] These titles are distributed by Macmillan in the United States of America, Raincoast Books in Canada, and Penguin Random House in India and the United Kingdom, with their Fall 2019 list available in leading North American retailers.[39][44][45] Outside North America, Gardner has sold the rights to Hachette (France) for Deanna Cameron’s What Happened Last Night.[46] Additionally, Lauren Palphreyman's rights to Cupid's Match have been sold in French (Hachette) and German (S. Fischer Verlgage).[47]

Wattpad's first list consists of six young adult novels.[47] The QB Bad Boy & Me by Tay Marley (28.8 million reads), will be their lead title and is slated for release on August 13, 2019.[47] The remaining five books will be released between September and October 2019 and include: Trapeze by Leigh Ansell (2.5 million reads), What Happened That Night by Deanna Cameron (over 1 million reads), Saving Everest by Sky Reads (17.2 million reads), Cupid's Match by Lauren Palphreyman (46.4 million reads), and I'm a Gay Wizard by V.S. Santoni (404,000 reads).[47] Wattpad hopes to publish 18 titles in their 2020 list.[47]

Besides Wattpad Books, Wattpad announced partnership with Anvil Publishing, Inc., one of Philippines' leading publishers, to create Bliss Books, a YA imprint with Filipino Young Adult and romance fanatics as their target market.[48]


Netflix film The Kissing Booth was written in 2011 by author Beth Reekles. It originated as a story on Wattpad where it won a Watty Award for "Most Popular Teen Fiction" in Wattpad's annual writing contest.[49] By 2012 it had amassed over 19 million reads on Wattpad and, in 2013, was published by Penguin Random House.[50] In an interview with Forbes, Reekles explains what drew her to Wattpad: "I loved the feeling of community on the site, and when I began to share, I liked the anonymity of it because I was so self-conscious about my writing and hadn't shared it with anyone before."[51]

Since The Kissing Booth premiered on Netflix on May 11, 2018, Ted Sarandos called it "one of the most-watched movies in the country, and maybe in the world".[51] The Kissing Booth was the fourth most-popular movie in IMDb's popularity rankings in June 2018.[52] Wattpad has also inked deals with Asian distribution partners,such as pan-Asian streaming platform Iflix to co-produce dozens of original movies based on Wattpad stories out of Indonesia,[53] and Singapore's Mediacorp, to bring Wattpad stories to Mediacorp's FTA channels such as Channel 5 (with exception of CNA) and its streaming service Toggle.[54]

Wattpad, with AwesomenessTV, produces Hulu's popular Light as a Feather.

Effects on Writers

Online writing communities like Wattpad help adolescent writers learn and grow their craft from constructive feedback and criticism, according to a recent study.[55] Composed of students and their experiences on online writing platforms, the study aims to show how constructive criticism affects their writing process. Most participants prefer serious feedback over subtle critiquing, based on the results.[55]

Wattpad as well as similar online writing communities help young authors build and construct their self perception as writers, as well as establishes an audience and interact with readers.[56] It acts as a gateway into the publishing realm and offers hands-on experience with digital writing. This type of experience helps writers develop personal authorship.[56]

Wattpad offers unique features that other writing platforms do not, like the interactive margin commenting. Readers can add comments and feedback by individual lines and paragraphs as they are reading rather than after the chapter or story is finished.[57] These comment sections are available to all users and readers for reacting to the chapter, offering constructive feedback, or just for personal input, allowing readers to see what others are thinking and writers to see how readers are responding.[57]

Early in its history, some of the large volumes of user-uploaded material hosted on Wattpad was copyrighted material created by authors who did not grant republication rights. In May 2009, an article in 'The New York Times' noted, "Sites like Scribd and Wattpad, which invite users to upload documents like college theses and self-published novels, have been the target of industry grumbling in recent weeks, as illegal reproductions of popular titles have turned up on them".[58]

The Wattpad website notes, "We do not welcome upload of material that violate its copyright terms," but also states "it is simply not possible to screen and verify all posted content."[59] In response to industry criticism, in April 2009 (before the publication of the New York Times article that named Wattpad as a vehicle for user-generated e-book infringement) Wattpad announced an "Authors In Charge" program, designed to allow authors or their representatives to identify and directly remove infringing content from the site, but this program is designed specifically for "authors with published books for sale."[59] Authors may begin their stories on Wattpad and then chose to publish their work. In most cases, the work on Wattpad is only a sample to insure funds going to them in regards to their writing.

Competitors and similar sites

Bookmate and the long-established and popular sites FanFiction.Net and Fiction Press (a spin-off site for original fiction) also serve as hubs for online prose. An alternative site which is free and open source is Archive of Our Own, or AO3.[60]


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