Watkins Incorporated

Watkins Incorporated is a manufacturer of health remedies, baking products, and other household items. The entire catalog includes 400 products. It is based in Winona, Minnesota, United States, which utilizes an omni-channel marketing strategy which includes a national retail sales force which focuses on selling to the retail channel as well as an independent sales force of 25,000 people to distribute its products. This independent sales force sells the products using various methods, including the Internet, person to person, trade shows, party planning, and fund-raising. In order to increase overall awareness for the brand, the company began offering products in national retail outlets such as Walmart, Target, Walgreens, Kroger and other mass, drug and grocery retail stores in 2005.

J. R. Watkins Medical Company Complex
The J. R. Watkins Headquarters from the southwest
Location150 Liberty Street, Winona, Minnesota
Coordinates44°2′58″N 91°37′41″W
Area2.5 acres (1.0 ha)
Built1900–1914
ArchitectGeorge W. Maher
Architectural stylePrairie School (1911 Administration Building)
NRHP reference #84003940[1]
Added to NRHPDecember 4, 2004

See also

References

  1. "National Register Information System". National Register of Historic Places. National Park Service. July 9, 2010.
  2. Jr, Robert L. Williams; Williams, Helena A. (2017-03-23). Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies. Springer. ISBN 9781137387219.
  3. "21st Century Watkins Man". Twin Cities Business. Retrieved 2019-02-15.
  4. "Watkins, J. R., Medical Company Complex". Minnesota National Register Properties Database. Minnesota Historical Society. 2009. Retrieved 2015-06-23.
  5. Frame III, Robert M. (August 1984). "National Register of Historic Places Inventory—Nomination Form: J.R. Watkins Medical Company Complex". National Park Service. Retrieved 2015-06-29. Cite journal requires |journal= (help)
  6. Mitchell, Tesla. "A slice of history: Winona's Waktins Inc. celebrates 150th birthday with world-record, 260-layer cake". Winona Daily News. Retrieved 2019-02-15.
  7. "Greatest number of layers in a layer cake". Guinness World Records. Retrieved 2019-02-15.
  8. "World-record layer cake teeters but doesn't topple in Winona celebration". Star Tribune. Retrieved 2019-02-15.
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