Urbano music

Urbano music (música urbana in Spanish) or Latin urban is an umbrella term.[1][2] It is used in a manner similar to other umbrella terms such as Tropical music, Regional Mexican and Latin music, to denote and group a variety of musical styles under a generic term. As an umbrella term, It includes reggaeton, Latin hip hop, Latin trap, Rio Funk, dancehall, dembow, and urban champeta. The commercial breakthrough of different genres of latin urban music have been ongoing in several stages since the late 1990's, with 2004's Reggaeton hit Gasolina and the latest global resurgence of Reggaeton and emergence of Latin trap in 2017. Artists in the style collaborate transnationally, and may originate from the United States including Puerto Rico in particular, Colombia, Cuba, the Dominican Republic, Panama, Venezuela or other Spanish-speaking nations, as well as Portuguese-speaking Brazil.[3]

As Vulture describes it, urbano "encapsulates Spanish-language 'urban' music with roots in the culture of descendants of enslaved peoples across North, South, and Central America." The magazine indicates that "at the core of pretty much every style are rhythms brought from Africa, fostered by enslaved people and blended with indigenous sounds and the language of Latin America's chief colonizer, Spain."[4]


Commentators have indicated that the groundwork for urbano was laid by the earlier global popularity of reggaeton in the first decade of the 21st century.[1] In 2005, Billboard launched two Latin charts in response to rise of urbano genres such as reggaeton and Latin hip-hop.[5]

In April 2018, Te Boté, a song by Nio Garcia, Casper Magico, Darell, Ozuna, Bad Bunny, and Nicky Jam was released. It currently has over 1.8 billion views in YouTube.

In 2019, Vulture indicated that the most prominent latin urban artists were Ozuna, J Balvin, and Bad Bunny.[4]

See also


  1. "Urbano Reached Critical Mass in 2017. Now Can It Be Normalized?". Pitchfork.com.
  2. "How Latin's Pop Singers Are Adapting to Urbano Domination". Billboard.
  3. Jenkins, Craig (July 3, 2019). "Bad Bunny and J Balvin Form a New Superhero Duo on Oasis". Vulture.
  4. Ruiz, Matthew Ismael (3 July 2019). "Your Guide to Urbano's Power Players: The New Stars, OGs, and Next Class". Vulture. Retrieved 20 July 2019.
  5. Cobo, Leila (21 May 2005). "New Latin Charts Bow". Billboard. Nielsen Business Media. 117 (21): 10. ISSN 0006-2510.
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