Tomy Company, Ltd. (株式会社タカラトミー Kabushikigaisha takaratomī, Takara Tomy; d/b/a Tomy outside of most of Asia) is a Japanese entertainment company that makes children's toys and merchandise. It was created from a merger on 1 March 2006 of two companies: Tomy (founded in 1924 as Tomiyama, changing the name to Tomy in 1963) and long-time rival Takara (founded in 1955). The company has its headquarters in Katsushika, Tokyo.
The Tomy logo used since 2000, primarily outside Asia
Takara Tomy's headquarters in Katsushika, Tokyo.
|Takara Tomy (mostly in Japan and Asia)|
Tomy (mostly in Western countries)
|Public kabushiki gaisha|
|Traded as||TYO: 7867|
|Industry||Toys, video games, children's products and apparel|
|Founded||March 1, 2006 (Former Tomy, 1924; Takara, 1955)|
|Headquarters||7-9-10, Tateishi, Katsushika, Tokyo, Japan|
(President and CEO)
Number of employees
|509 (as of March 31, 2019)|
|Divisions||Tomy International, Inc.|
Tomy (Hong Kong) Ltd.
Tomy (Shenzhen) Ltd.
T-ARTS KOREA Company, Ltd.
Tomy (Thailand) Ltd.
Tomy (Shanghai) Ltd.
|Subsidiaries||T-ARTS Company, Ltd.|
Penny Company, Ltd.
Tomy Tec Co., Ltd.
Wako Company, Ltd.
Tomy Marketing Company, Ltd.
Kiddy Land Co., Ltd.
T-ENTAMEDIA Company, Ltd.
Tomy Ibis., Ltd.
History and corporate name
The company made a pragmatic decision regarding which name to use after the merger, deciding to use "Tomy" in international subsidiaries and "Takara-Tomy" in Japan. They came to this decision because Tomy had built considerable brand recognition internationally, with the majority of Takara's international hit products (Microman, Transformers, Battle Beasts, Beyblade, B-Daman etc.) having been sold and branded by other toy companies such as Hasbro. They also considered the financial cost of changing the name to be too much.
One of the editorial policies of many Western business publications is to ignore merger declarations and declare that one company is being bought by another. Therefore, in much of the Western media, the Takara-Tomy merger was characterised as a 'take-over' of Takara by Tomy. This assumption may have been made because several years of losses had put Takara in a financially weakened state at the time of the merger, although Takara did have significantly higher sales than Tomy. However, the management of Takara and Tomy had discussed merging several times, including at times when Takara appeared stronger. Under Japanese corporate law, the move was a merger of both companies on an equal basis.
There has been much post-merger media speculation about the control of brands from the Takara-Tomy merger. Much of this arose from the new use of a "TOMY" copyright on all packaging, including former Takara brands shipped by Hasbro. However, that was simply the result of a practical decision to use only the Tomy name in international subsidiaries. In Japan, Takara-Tomy continues to use both Tomy and Takara as distinct brand names on toy ranges which originated in each separate company, and most new toy ranges or stand-alone products now carry the new Takara-Tomy brand.
Takara purchased a majority stake in Tatsunoko Production in June 2005. The studio then became a complete subsidiary of Takara-Tomy, following the March 2006 merger. (Tatsunoko is now majorly owned by Nippon TV.) Tomy UK was founded in 1982 for the sale and distribution of Tomy products in Europe, and has brought toys such as Zoids, and games like Pop-up Pirate, to the West with great success. Tomy UK's slogan has traditionally been "Trust Tomy". In 2006, Tomy UK launched a website on which consumers can buy online from Tomy's catalogue. In early 2011, Takara-Tomy acquired RC2 Corporation and RC2 sub-brand, Learning Curve, which included The First Years, Lamaze, and Compass.
Takara-Tomy has manufactured a broad range of products based on its own properties which include, from the Tomy side: Tomica, Plarail, Zoids, Idaten Jump, Nohohon Zoku and Tomy branded baby care products, and, from the Takara side: Space Pets, Choro-Q (also known as Penny Racers), Transformers, B-Daman, Koeda-chan (also known as Treena) and Microman. The merged Takara-Tomy also produces and/or sells a wide variety of toy and game brands under license, such as Thomas & Friends, Disney, Pokémon, Naruto, The Game of Life (also known as Jinsei Game), Rockman (a.k.a. Megaman), Mermaid Melody Pichi Pichi Pitch, Kirarin Revolution, Sugarbunnies, and Animal Crossing. Tomy's rights to these licenses vary by region. One of the first examples of product synergy for the merged company was the combining of Takara's Jinsei Game (Game of Life) license and Tomy's Pokémon license to produce a Pokémon Jinsei Game.
Tomy sells many products worldwide, including baby and pre-school toys, baby monitors, mechanical and electronic games, consumer electronics, children's arts and crafts products, and a vast range of toys suited to girls or boys. They make a large selection of Disney, Pokémon and Thomas the Tank Engine merchandise. They also publish video games in Japan (mostly based on Zoids and Naruto anime series), and are responsible for the distribution of some Hasbro products in Japan, such as Play-Doh, Jenga and Monopoly. The company was formerly responsible for distribution of the My Little Pony products in Japan before Bushiroad acquired the distribution rights to them starting with the franchise's Friendship Is Magic line (though the animated television series was owned by Hasbro). Later in 2015, after Bushiroad disowned the distribution rights, Sega Toys reacquired the rights to all generations of the franchise. In the 1960s, Tomy was a sponsor and toy maker for the television show Giant Robo. They merged with Takara shortly before the bankruptcy of the mentioned company.
A list of notable products include:
- Atollo – construction toy
- Bakugan: Battle Planet
- Beyblade – metal top fighting game
- Blip (game) – mechanical Pong-type handheld game
- Boggle Flash
- Choro-Q – micro toy cars
- Crossbows and Catapults
- Duel Masters Trading Card Game
- Eldran series
- Flip Flap – solar-powered plant
- Gashapon – vending machines
- Guitar Rockstar
- Katekyo Hitman Reborn! Flame Rumble – a series of fighting games based on the manga/anime for the Nintendo DS
- Kamiwaza Wanda
- Kingdom Hearts Trading Card Game
- Metal Fight Beyblade – fighting game
- Metal Fight Beyblade Zero-G – fighting game
- Omnibot – line of toy robots
- Plarail – plastic electric train set system (called "Tomica World" outside Japan)
- Pop-up Pirate
- Pretty Rhythm
- PriPara - the successor to the Pretty Rhythm series
- Q-steer – micro radio-controlled cars based on Choro-Q
- Screwball Scramble
- Shinkansen Henkei Robo Shinkalion
- Switch 16
- Thomas and Friends – Plarail, Capsule Plarail, Tomica, and Tomix themes, and preschool products
- Tomica – die-cast toy
- Tomica Hyper Rescue Drive Head Kidō Kyūkyū Keisatsu
- Tomix – the model railway brand of Tomytec, a subsidiary of Takara Tomy
- Tomy Tutor – home computer
- Tomytronic – 3D handheld game series
- Tron – action figures and vehicles based on the Disney film
- Z-Knights – line of constructible models of humanoid robots styled after knights that ran from 1991 to 1993.
- Water Games
- "Company profile".
- "Consolidated financial statement for end of the fiscal year ending March 31, 2014" (PDF). Tomy Co., Ltd. December 12, 2014.
- "Corporate Profile｜Corporate Information｜TOMY Company, Ltd". Takaratomy.co.jp. Retrieved 2015-08-22.
- "Corporate History｜Corporate Information｜TOMY Company, Ltd". www.takaratomy.co.jp. Retrieved 2016-03-14.
- "Tomy Uk". Tomy.co.uk. Retrieved 2015-08-22.
- Masters, James. "TOMY Pocket Games - The USA List". Masters.me.uk. Retrieved 2015-08-22.
- "I-Sobot". Isobotrobot.com. Retrieved 2015-08-22.
- Coopee, Todd. "Water Games from TOMY (1976)". ToyTales.ca.