|Genre||Indie rock, heavy metal, experimental rock, electronic|
|Country of origin||United States|
Richards started the label with $35,000 of family and personal capital, while working at a Hoboken, New Jersey, record store, and ran it from her apartment in Manhattan.
In 1995, she moved the label to Chicago, Illinois, where "rent and taxes are considerably cheaper."
Thrill Jockey offers full-length streaming of every song on every release in its catalog. "I believe if people can listen to the albums, they tend to buy them," Richards said in a 2006 interview with Chicago Reader.
Artists who have recorded on the label include Double Dagger, Future Islands, Tortoise, The Sea and Cake, High Places, Trans Am, Mouse on Mars, ADULT., Nobukazu Takemura, Bobby Conn, Tom Verlaine, Freakwater, The Zincs, The National Trust, Eleventh Dream Day, Califone, Chicago Underground Duo, Howe Gelb/Giant Sand, Mary Lattimore, Oval, Town & Country, Archer Prewitt, Sam Prekop, The Lonesome Organist, OOIOO, Pit er Pat, The Fiery Furnaces, Angela Desveaux, Liturgy, Boredoms, Pontiak, and Golden Void amongst others. Artists on the label have often collaborated with other artists on the label to form spin-off groups.
In 2007, Thrill Jockey bands old and new recorded songs for a boxed set to celebrate the label's 15th birthday. Bands were asked to choose a song to cover by any other act on their roster. Plum 7" Box Set compilation was released in December 2007 on ten 7-inch vinyl singles.
Some notable tracks include: Directions covering Tortoise guitarist Jeff Parker's "Toy Boat," while Pullman tackles the Chicago Underground Quartet's "3 A.M." Bobby Conn, Califone and Thalia Zedek all cover Freakwater songs, while the Sea & Cake reworks a version of Califone's "Spider's House." Tortoise covers Japanese artist Nobukazu Takemura's "Falls Lake," and ex-Talking Heads frontman David Byrne contributes a cover of the Fiery Furnaces' "Ex-Guru."
- Pareles, Jon. It's Her Label and She'll Sign Who She Wants To, New York Times September 23, 1998 accessdate = 2007-05-09
- Margasak, Peter. "Making eLemonade: Thrill Jockey's Bettina Richards isn't thrilled about the digital revolution, but she's determined to meet it head-on", Chicago Reader, October 27, 2006, accessdate = 2015-04-30
- Billboard.com - "Thrill Jockey Bands Cover Each Other On Boxed Set" By Jonathan Cohen