The Betsy

The Betsy is a 1978 film made by the Harold Robbins International Company and released by Allied Artists and United Artists.[2] It was directed by Daniel Petrie and produced by Robert R. Weston and Emanuel L. Wolf with Jack Grossberg as associate producer. The screenplay was by William Bast and Walter Bernstein, adapted from the novel of the same title by Harold Robbins.[3]

The Betsy
Original theatrical poster of The Betsy
Directed byDaniel Petrie
Produced byRobert R. Weston
Written by
Distributed byAllied Artists
United Artists
Release date
  • February 9, 1978 (1978-02-09)
Running time
125 m
Box office$7.85 million (US and Canadian rentals)[1]

The film stars Laurence Olivier, Robert Duvall, Katharine Ross, Tommy Lee Jones, Jane Alexander, Joseph Wiseman, Kathleen Beller, Edward Herrmann, Paul Ryan Rudd, and Lesley-Anne Down.

The novelist reportedly considered The Betsy the "best movie adaptation of any of his works."[4]


A fading family-owned automobile manufacturer and its owners pin their hopes for a return to profitability on a new model named for the great-granddaughter of the firm's founder.

The aging Loren Hardeman Sr. remains the titular head of a Detroit automotive conglomerate. (An obvious parallel exists between this fictional character and that of Henry Ford.) His grandson, Loren Hardeman III, now runs the company as president, but has diversified into other fields and is concerned that the auto division is not as lucrative as it once was and might even need to be eliminated.

A young auto racer, Angelo Perino, has been secretly commissioned to develop a ground-breaking fuel-efficient car. He juggles romantic relationships with a British royal, Lady Bobby Ayres, and the young Betsy, who is about to turn 21 and inherit a fortune, including the new car her great-grandfather is naming in her honor.

Loren Hardeman III bitterly despises Hardeman Sr., who once carried on an affair with Loren's mother. The older Hardeman is not the man he used to be, but neither is he ready to step aside forever.



Assembly-plant footage was filmed at the American Motors (AMC) Kenosha, Wisconsin factory. It shows 1978 Gremlin, Pacer, and Concord models being built and painted on AMC's assembly line serving as the factory of the fictitious Bethlehem Motors.[5] For authenticity, the movie producers had queried AMC on how a new car is developed.[6]

The titular car is a slightly modified 1974 Lancia Beta coupe.[7] The Betsy features music composed by John Barry.[8] It was filmed at Rosecliff mansion in Newport, Rhode Island.

A review by automobile industry expert Alex Taylor noted that the filmmakers did not show believable characters and realistic dialogue.[9] Attempts by Hollywood to capture the auto industry on film, such as The Betsy, have "aimed at realistic drama but wound up with suds."[9]

In 1978 there was a notable increase in construction of racquetball courts in the United States and the director chose to shoot a scene in a company racquetball court during first meeting between the characters played by Tommy Lee Jones and Robert Duvall.


The film opened in 473 theatres and grossed a record opening weekend for Allied Artists of $2,727,084.[10] The film earned rentals of $7.85 million in the United States and Canada.[1]

Most of the reviews of the film were negative. The Chicago Tribune's reviewer, Gene Siskel offered a damning critique of the film:

The Boston Evening Globe's correspondent Michael Blowen described it as "a Reader's Digest condensation of a television soap opera."[12] In the New York Daily News, Rex Reed stated that "the temptation to compare The Betsy with the Edsel stretches from here to deadline, but this movie is so bad, so numbingly obtuse, so bloatedly pretentious and awesomely corny, no capsule put-down seems adequate. It's The Damned, set in Grosse Pointe. Or, as Tennessee Williams might drawl, it's about 'a lotta things, honey—greed, lust, vice, homosexuality, incest, suicide, murder, and puttin' on airs.'"[13]

The film appears in a chapter of Harry and Michael Medved's book The Golden Turkey Awards titled "The Worst Films Compendium from A (The Adventurers) to Z (Zontar: the Thing from Venus)", which wrote that "another Harold Robbins book bites the dust as a wretched, melodramatic film. Lord Laurence Olivier’s attempt at a Texas twang is a hilarious flop, as is his incestuous relationship with his daughter-in-law, Katharine Ross."[14]


  1. Cohn, Lawrence (15 October 1990). "All-Time Film Rental Champs". Variety. p. M146.
  2. PA0000241949 / 1984-12-13 (United States Copyright Office)
  3. Robbins, Harold (2011). The Betsy (eBook ed.). AuthorHouse. ISBN 9781463413750. Retrieved 14 December 2013.
  4. "William Bast recalls the making of The Betsy". American Legends. Retrieved 14 December 2013.
  5. Cranswick, Marc (2011). The Cars of American Motors: An Illustrated History. McFarland. p. 247. ISBN 978-0-7864-4672-8. Retrieved 14 December 2013.
  6. "'The Betsy'". Ward's Auto World. 13: 37. Retrieved 14 December 2013.
  7. "1974 Lancia Beta Coupe". Internet Movie Cars Database. 2010. Retrieved 14 December 2013.
  8. "The Betsy (1978)". 2007. Retrieved 14 December 2013.
  9. Taylor III, Alex (20 September 2011). "The Big Three on the Big Screen". Fortune. Archived from the original on 14 December 2013. Retrieved 14 December 2013.
  10. "Harrold Robbins' The Betsy is a Blockbuster". Variety. 15 February 1978. p. 14.
  11. Siskel, Gene (15 February 1978). "Even lovers of trash won't like 'The Betsy'". Chicago Tribune. Chicago, Illinois: Tribune Media Services. p. 3, s. 2.
  12. Blowen, Michael (15 February 1978). "'The Betsy' runs true to Robbins' style". Boston Evening Globe. Boston, Massachusetts: Boston Globe Media Partners, LLC. p. 13.
  13. Reed, Rex (10 February 1978). "'The Betsy' is just another patsy". New York Daily News. New York City, New York: Tribune Media Services. p. 3, Friday section.
  14. Medved, Michael, and Harry Medved. The Golden Turkey Awards. 1980, Putnam. ISBN 0-399-50463-X.
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