TheFork

TheFork (formerly Dimmi) is an online restaurant reservation platform founded in 2009 by Australian entrepreneur Stevan Premutico.[1]

TheFork (formerly Dimmi)
Type of site
Online restaurant reservations
Founded2009
HeadquartersSydney, New South Wales,
Country of originAustralia
Area servedAustralia
Founder(s)Stevan Premutico
Employees50
ParentTripAdvisor & TheFork
Websitewww.thefork.com.au
Users4,500

The company provides a cloud-based reservation service to over 4,500[2] restaurants across Australia.[3] Reservations can be made by diners online through its website.

TheFork's restaurant reservation engine, dining portal and online bookings is powered by ResDiary.[4]

History

The idea behind Dimmi was created by Stevan Premutico on a coffee shop napkin in 2007. "I was sitting in a coffee shop in Chelsea, thinking about how the internet and online was transforming the hotel business, when it dawned on me that the same impact could change the restaurant business", says Premutico.[5]

In May 2015, TripAdvisor acquired Dimmi for AUD $25 million.[6]

In June 2016, Dimmi announced a new product - Dimmi Off Peak - designed to fill restaurant tables during quiet times by offering diners a discount on select days and times.[7]

In January 2019, Dimmi announced its rebrand to TheFork.[2][8] Operating as part of the TripAdvisor portfolio, the rebrand will see Dimmi join forces with its European equivalent, TheFork.

Services

For restaurants

The service provides restaurant customers with a cloud-based reservation management platform powered by ResDiary. The reservations platform helps restaurant owners with reservation management, table management, guest recognition, and email marketing.

For diners

The service allows diners to browse over 4500 restaurants across Australia and make instant reservations via TheFork website, Android, and iOS apps.

References

  1. "Remaining sane when you're considered nuts: Dimmi's departing CEO on the hurdles he faced". Dynamic Business. 22 June 2017. Retrieved 17 July 2017.
  2. "Dimmi Rebrands to TheFork". Hospitality Magazine. 7 January 2019. Retrieved 8 January 2019.
  3. "Stevan Premutico". ADMA. 22 February 2017. Retrieved 17 July 2017.
  4. "ResDiary in Australian restaurant deal". BQ. Retrieved 17 July 2017.
  5. Hawthorne, Mark (8 April 2017). "From a coffee shop napkin to rubbing shoulders with the world's greatest chefs". The Sydney Morning Herald. Retrieved 13 July 2017.
  6. Redrup, Yolanda (20 May 2015). "TripAdvisor acquires Australian restaurant bookings site Dimmi". The Sydney Morning Herald. Retrieved 13 July 2017.
  7. Kitney, Damon (20 June 2016). "Dimmi, TripAdvisor roll out first online yield management system". The Australian. Retrieved 17 July 2017.
  8. "Current details for ABN 49 135 408 927". ABN Lookup. Australian Business Register. 8 January 1019. Retrieved 8 January 2019.
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