Texize Chemical Company or simply Texize, is a chemical company incorporated in the 1940s which sold industrial cleaners to textile mills, hence the name "Texize." It was also one of the first accounts of Henderson Advertising Agency, founded by James M. Henderson in 1946 in Greenville, South Carolina. It was Henderson who persuaded Texize's founder, Jack Greer, to market the company's products for household use. Texize's product line included Janitor In A Drum, Glass Plus, Fantastik, Spray 'N Wash, Vivid detergent, and many others. Its consumer line was acquired by Dow Chemical Company in 1986; Texize still markets to industrial clients. SC Johnson later bought some of these brands from Dow, and Reckitt Benckiser in turn purchased Glass Plus and still produces it.

Texize - Official Website


James M. Henderson at South Carolina Business Hall of Fame

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