Tejano music

Tejano music or Tex-Mex music (Texan-Mexican music), also música tejana, is various forms of folk and popular music originating among the Mexican-American populations of Central and Southern Texas. With roots in the late 19th century, it became a music genre with a wider audience in the late 20th century thanks to artists such as Selena (often referred to as "The Queen of Tejano"), Mazz, La Mafia, Ram Herrera, La Sombra, Elida Reyna, Elsa García, Laura Canales, Oscar Estrada, Jay Perez, Emilio Navaira, Esteban "Steve" Jordan, Shelly Lares, David Lee Garza, Jennifer Peña, and La Fiebre.


Europeans from Germany (first during Spanish time and 1830s), Poland, and what is now the Czech Republic migrated to Texas and Mexico, bringing with them their style of music and dance. They brought with them the waltz, polkas, and other popular forms of music and dance. However it was not until the Mexican Revolution (1910–1917) that forced many of these Europeans to flee Mexico and into South Texas, that their musical influence was to have a major impact on Tejanos.

At the turn of the century, Tejanos were mostly involved in ranching and agriculture. The only diversion was the occasional traveling musician who would come to the ranches and farms. Their basic instruments were the flute, guitar, and drum, and they sang songs that were passed down through the generations from songs originally sung in Mexico. One of these musicians was Lydia Mendoza, who became one of the first to record Spanish language music as part of RCA's expansion of their popular race records of the 1920s. As these traveling musicians traveled into areas where the German Texans, Poles, and Czechs lived, they began to incorporate the oom-pah sound into their music. Narciso "El Huracan del Valle" Martinez, known as the "Father of Conjunto Music", defined the accordion's role in conjunto music.

Central to the evolution of early Tejano music was the blend of traditional forms such as the corrido and mariachi, and Continental European styles, such as polka introduced by German, Polish, and Czech settlers in the late 19th century.[1] In particular, the accordion was adopted by Tejano folk musicians at the turn of the 20th century, and it became a popular instrument for amateur musicians in Texas and Northern Mexico. Small bands known as orquestas, featuring amateur musicians, became a staple at community dances. Early inceptions of tejano music demonstrated musical innovation, but also a socially and culturally innovation in themes that countered narratives of dominant culture.[2]

Norteño/conjunto accordion pioneer Narciso Martínez learned many tunes from German, Polish and Czech brass bands and transposed them to his accordion.[3] Martínez gave accordion playing a new virtuosity in the 1930s, when he adopted the two button row accordion. At the same time, he formed a group with Santiago Almeida, a bajo sexto player. Their new musical style known as conjunto soon became the popular music of the working-class Tejano. Artists Flaco Jiménez and Esteban Steve Jordan carried on Martinez's tradition of accordion virtuosity and became a fixture on the international World Music scene by the 1980s.

In the 1950s and 1960s, rock and roll and country music made inroads, and electric guitars and drums were added to conjunto combos. Also, performers such as Little Joe added both nuances of jazz and R&B, and a Chicano political consciousness.

The 1960s and 1970s brought a new fusion of cultures and the first La Onda Tejana Broadcasters. Popular Tejano musician and producer Paulino Bernal of the Conjunto Bernal discovered and introduced to the Tejano music scene the norteño band Los Relampagos del Norte with Ramón Ayala and Cornelio Reyna on his Bego Records. Ayala still enjoys success on both sides of the border. Reyna enjoyed a very successful career as an actor and solo singer and resurfaced in the Tejano scene with a major hit with his collaboration with Tejano band La Mafia. He toured constantly until his death. In the 1960s and 1970s, the first La Onda Tejana broadcasting pioneers hit the airwaves including Marcelo Tafoya (first recipient of the Tejano Music Awards "Lifetime Achievement Award), Mary Rodriguez, Rosita Ornelas, and Luis Gonzalez, shortly followed by an influx of broadcasters including the Davila family of San Antonio. This central Texas support by popular broadcasters helped fuel La Onda.

In 1987, Gloria Anzaldúa wrote:

The whole time I was growing up there was norteño music sometimes called North Mexican border music, or Tex-Mex music, or Chicano music, or cantina (bar) music. I grew up listening to conjuntos, three or four-piece bands made up of folk musicians playing guitar, bajo sexto, drums and button accordion, which Chicanos had borrowed from the German immigrants who had come to Central Texas and Mexico to farm and build breweries. In the Rio Grande Valley, Steve Jordan and Little Joe Hernández were popular, and Flaco Jiménez was the accordion king. The rhythms of Tex-Mex music are those of the polka, also adapted from the Germans, who in turn had borrowed the polka from the Czechs and Bohemians. [...]

I grew up feeling ambivalent about our music. Country-western and rock and roll had more status. In the 50s and 60s, for the slightly educated and agringado Chicanos, there existed a sense of shame at being caught listening to our music. Yet I couldn't stop my feet from thumping to the music, could not stop humming the words, nor hide from myself the exhilaration I felt when I heard it.[4]

La Onda popularity continued to surge in the early to mid-1980s with the fusion progression of Tejano music coming to the forefront regionally with Tejano ballads like Espejismo's hit "Somos Los Dos", written and sung by McAllen native Rudy Valdez, and La Sombra with their Tex-Mex English and Spanish brand of Tejano. As the 1990s dawned, La Mafia, already holding over a dozen Tejano Music Awards, originated a new Tejano style later to become a Tejano standard. La Mafia combined a pop beat to the popular Mexican cumbia and achieved success never before seen in the Tejano industry, becoming the first Tejano artist to sell over one million albums with Estas Tocando Fuego in 1992. With extensive touring from as early as 1988, they eventually opened the doors for such artists as Selena Quintanilla, Emilio Navaira, Jay Perez, and Mazz. Electronic instruments and synthesizers increasingly dominated the sound, and Tejano music increasingly appealed to bilingual country and rock fans. In the wake of her murder, Selena Quintanilla’s music received attention from a mainstream American audience as well. Quintanilla, known as "The Queen of Tejano Music", became the first female Tejano artist to win a Grammy and her Ven Conmigo became the first Tejano album by a female artist to be certified gold.

Since the end of the 20th century, Tejano has seen a decline of dedicated radio stations across the USA, due to several factors. Among these is the success of Intocable. As a result, many radio stations across the U.S., especially in Texas, have converted to Norteño/banda. This has caused Tejano internet radio to become popular.[5]


Tejano music was born in Texas. Although it has influences from Mexico and other Latin American countries, the main influences are American. The types of music that make up Tejano are polka, pop, rock, R&B, and the Latin influences of norteño, mariachi, and Mexican cumbia. Contemporary classic Tejano artists such as Emilio and Raulito Navaira, Albert Zamora, David Lee Garza, and Jay Perez exhibit influence from rock, blues, funk, and country.

Tejano has various categories of music and bands. Three major categories are conjunto, orchestra/orquesta, and modern. A conjunto band is composed of accordion, bajo sexto, electric bass, and drums. Examples of conjunto bands are Esteban "Steve" Jordan, The Hometown Boys, and Jaime y Los Chamacos. An orchestra/orquesta consists of bass, drums, electric guitar, synthesizer, and a brass section on which it relies heavily for its sound. It can also have an accordion in the band at times. An example of an orchestra is Ruben Ramos and the Texas Revolution, The Liberty Band, and The Latin Breed. A modern Tejano band consists of synthesizers, drums, electric guitar, bass, and at times an accordion. It relies heavily on the synthesizer for its sound. Some examples of Modern bands are La Mafia, Selena Quintanilla, La Sombra, Elida Reyna y Avante, Los Palominos, Gary Hobbs, David Lee Garza y Los Musicales, Shelly Lares, Jay Perez, and Mazz. Other categories consist of Progressive, Pop and Urban Tejano music. All of these categories are classified as Tejano.

With the keyboard, drums and bajo sexto, Tejanos now had a sound they could begin to call their own. In the 1940s, Valerio Longoria introduced lyrics to conjunto music, further establishing the Tejano claim to this new sound. Tejano music did retain some of its roots in the old European styles. Polkas and waltzes were still popular, and also popular was the German habit of dancing in a circle around the dance floor. It can also be noted that country & western is also danced in the same manner, but only in Texas.

In the 1950s, Isidro Lopez further revolutionized the Tejano sound by emphasizing less on the traditional Spanish that Valerio used and using the new Tex-Mex instead. This created a newer sound and took us one step close to the sound we have today. In the 1960s and 70s Little Joe and the Latinairs, later renamed La Familia, The Latin Breed, and others infused the orchestra sound into the Tejano sound, taking their influences from the Pop, R&B and other forms of music. In the late 70s and early 80s, there was a new sound emerging with up-and-coming groups like McAllen's Espejismo, led by songwriter/lead singer Rudy Valdez, and Brownsville natives Joe Lopez, Jimmy Gonzalez and Mazz introduced the keyboard sound to Tejano which was influenced by the disco sound of the era. During that period, La Mafia became the first Tejano band to put on rock-style shows for their generation.

In recent years, there has been an increasing Mexican influence on Tejano music resulting in a sound more like Norteño. The accordion, while a historically popular instrument in Tejano music, has gone from a secondary instrument to a must-have instrument. Today, groups like Jaime y Los Chamacos, Albert Zamora y Talento, Sunny Sauceda, Eddie Gonzalez, and La Tropa F emphasize the accordion.

At the turn of the 21st century, Tejano influence has declined in part due to decreased promotion, the rise in Regional Mexican and other Latin music, the breakup or retirement of established performers, and the emergence of few new performers. Most Tejano artists who performed throughout the 1990s during the music's peak who are still performing today have rarely played to the same wide attention in recent years. Regardless, today's Tejano music, while far more pop-oriented than its Depression-era roots, is still a vital regional musical style in several Tejano communities as well as in other parts of the United States.

Music Industry

During the Post World War II years, local and regional companies emerged to record and market Tejano music. Key factors that influenced the production of Tejano music can be attributed to a diversifying American culture and greater socioeconomic opportunities enabled Mexican American musicians to perform and record music for regional audiences. Early popular forms of Tejano music in the form of female duets and orquesta tejana of the 1940s later influenced the development of Tex-Mex style of the 1950s, and La Onda Chicana (The Chicano Wave) of the 1960s.[6] The growing popularity of accordion based music and "homegrown" records directly influenced the need for Tejano record producers and labels.

Record companies such as Discos Ideal established in San Benito, Texas in 1947 and Freddie Records established in Corpus Christi, Texas in 1970 are among the most prolific in producing conjunto style music. Freddie Records, named after founder, Freddie Martinez, Sr. has remained a key figure in the production of Tejano music well into the 21st century.


The term "Tex-Mex" is also used in American rock and roll for Tejano-influenced performers such as the Sir Douglas Quintet and the Texas Tornados (featuring Flaco Jiménez, Freddy Fender, Augie Meyers, and Doug Sahm), Los Super Seven, Sam the Sham and the Pharaohs, Los Lobos, Latin Playboys, Sunny and the Sunliners, Louie and the Lovers, The Champs, Ry Cooder, Calexico, The Mars Volta, Los Lonely Boys, The Mavericks, Son de Rey, and Selena y Los Dinos.

Texan accordion music has also influenced Basque trikitixa players.

Contemporary Swedish-American composer Sven-David Sandström has incorporated Tejano stylings in his classical music.

Tejano and conjunto music is so popular that organizations such as the Guadalupe Arts Center in San Antonio, Texas hold annual festivals every year. The performers have included legends such as Flaco Jimenez, conjunto groups from around the world, and contemporary artists.


Solo artists


See also


  1. German Roots of Mexican Music, Spanish.about.com. Accessed July 2006.
  2. Dorsey, Margaret E. (Margaret Ellen), 1973- (2006). Pachangas : borderlands music, U.S. politics, and transnational marketing (1st ed.). Austin: University of Texas Press. ISBN 0292796269. OCLC 70053493.CS1 maint: multiple names: authors list (link)
  3. The roots of Tejano and conjunto Archived 2013-07-27 at the Wayback Machine
  4. Gloria Anzaldúa, Borderlands/La Frontera: The New Mestiza, Aunt Lute Books, fourth edition, 2012, p. 82-83.
  5. "Exploring Tejano". www.discogs.com. Retrieved 2017-01-31.
  6. San Miguel, Guadalupe. "The Rise of Recorded Tejano Music in the Post-World War II Years, 1946-1964." Journal of American Ethnic History 19, no. 1 (1999): 26-49. http://www.jstor.org/stable/27502505

Further reading

  • Listening to Rosita: The Business of Tejana Music and Culture, 1930-1955 by Mary Ann Villarreal, 2015, University of Oklahoma Press
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