TV3 Sport is a Danish sports television channel, owned by Nordic Entertainment Group (NENT) and operated by TV3 SPORT. The channel originally broadcast as TV 2 SPORT and was a joint-venture between TV 2 and Modern Times Group.
|Launched||7 January 2013|
|Owned by||Nordic Entertainment Group|
|Formerly called||TV3 Sport 1|
|Sister channel(s)||TV3, TV3+, TV3 Puls, TV3 MAX|
MTG launched a dedicated Danish version of its Viasat Sport channel in January 2002. In December 2006, TV 2 and MTG announced that they would enter a partnership to launch TV 2 SPORT and its sister channel TV 2 SPORT Xtra (later renamed TV 2 SPORT HD). This channel would replace the Danish version of Viasat Sport 1 (as it was then called). It would also mean that Viasat Sport 2 and 3 would disappear from cable television and TV 2's second channel TV 2 Zulu would broadcast less sport.
The original launch of TV 2 SPORT was set to 1 March 2007, but the launch had to be postponed since an investigation by the Danish Competition Authority caused a delay. The Competition Authority gave its permission to the establishment of TV 2 SPORT on 11 April 2007, and later that day the channel began broadcasting.
On 8 October 2012, it was announced that MTG would buy TV 2's share of TV 2 SPORT, however the deal did not go through until 19 December 2012 when the Competition Authority approved the deal, on the condition that MTG would abide by certain rules until major football TV rights (Danish Superliga, UEFA Champions League) are renegotiated in 2015.
On 31 October 2017, the sister channel TV3 Sport 2 renamed as TV3 Max, and the first channel removed the number 1.
- Jensen, Karsten. "TV3 overtager TV 2 Sport". tvnyt.com. tvnyt.com. Retrieved 19 December 2012.
- "MTG overtager hele TV 2 Sport". kfst.dk. Danish Competition Authority. Archived from the original on 12 February 2013. Retrieved 19 December 2012.
- "Viasat spreder sporten ud på fem kanaler". politiken.dk. Politiken. Retrieved 7 January 2013.
- Kjærsgaard, Bo (23 August 2017). "TV3 MAX – ny tv-kanal på vej fra MTG / Viasat". Digitalt.tv. Retrieved 31 October 2017.