TV3 (Estonia)

TV3 is a commercial television channel targeted at an Estonian language audience owned by Viasat (MTG). It was founded in 1996 after two recent television stations, EVTV and RTV joined.

TV3 Estonia
LaunchedJanuary 1, 1996
Owned byTV3 Group (Providence Equity Partners)
Audience share12.6% (September 2012, TNS Emor)
SloganRohkem elu, rohkem meelelahutust!
More life, more entertainment!
Country Estonia
Broadcast area Estonia
Sister channel(s)TV6, TV3+
Digital terrestrialMultiplex 6[1] - Channel 4
ViasatChannel 3
Telia TVChannel 4
StarmanChannel 3

TV3 has two sister channels. TV6 is a television channel targeted at entertainment television channel in Estonia, launched in 2002. TV8 is an entertainment television channel, launched as a digital sister channel to TV3 in 2009.

For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.

In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (Welcome home!). News programme "Seitsmesed uudised" (News at 7) was discontinued and changed with a new "TV3 uudised" (TV3 News), which had the same format as Latvian and Lithuanian TV3 News programmes.

In January 2011 Mikko Silvennoinen, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" was brought back. On 15 August, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (More life, more entertainment!).

Currently airing (as of June 2014)

Estonian shows and series

Original nameEnglish translationNotes
Eesti otsib superstaariEstonia's Looking for a SuperstarEstonian version of Pop Idol
Elu keset linnaLife in the middle of the citydrama series
Faktuaalne kaameraFactual CameraSketch comedy
Heimari kokaklubiHeimar's Cooking ClubCooking
Kaua võib!
KolmeraudneTriple-Barrel ShotgunTalkshow
KättemaksukontorRevenge officeComedy-crime television series
NaistesaadeWomen's ShowFashion, clothing, makeup
Nurjatud tüdrukudMean GirlsDrama series
NurgakiviCornerstoneBuilding, architecture, interior design
MentA CopSitcom
OmakohusOwn Court
RandevuuRendezvousDating Show, Estonian version of Russian show Давай поженимся!
Seitsmesed uudisedNews at 7News
Sind otsidesLooking for youReality series, Estonian version of Russian series Жди меня
Suletud uste tagaBehind Closed DoorsSeries of real-life stories
StiilipäevikStyle DiaryStyle makeover show
STOP!Traffic topics
Teekond iseendaniRoad to YourselfReality series about alternative medicine

Foreign shows and series

Original nameEstonian translationOrigin
America's Funniest Home VideosKõige naljakamad koduvideodUnited States
Blue BloodsPolitseipereUnited States
The Bold and the BeautifulVaprad ja ilusadUnited States
BonesKondidUnited States
CastleUnited States
CSI: Crime Scene InvestigationCSI: KriminalistidUnited States
CSI: MiamiUnited States
CSI: NYCSI: New YorkUnited States
The EventSündmusUnited States
The FinderLeidjaUnited States
GleeUnited States
Hawaii Five-0Hawaii 5-0United States
Hercules: The Legendary JourneysHeraklesUnited States
HomelandKodumaaUnited States
Knight Rider (1982 TV series)United States
Lie to MeVale jälgedelUnited States
MasterChefMeisterkokkUnited States
Midsomer MurdersMidsomeri mõrvadUnited Kingdom
Modern FamilyMoodne perekondUnited States
My Kitchen Rules-Australia
PsychMeisterdetektiiv Spencer United States
Top GearUnited Kingdom
The A-TeamA-RühmUnited States
de:We are Family! So lebt DeutschlandSelline on eluGermany
WipeoutRajalt mahaUnited States
Xena: Warrior PrincessSõjaprintsess XenaUnited States
Under the DomeKupli allUnited States
The AmericansAmeeriklasedUnited States
Alarm für Cobra 11Kutsuge Cobra 11Germany

See also


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