Stuff (website) is a New Zealand news website published by Stuff Limited,[3] a subsidiary of Australian company Nine Entertainment Co. hosts the websites for Stuff Ltd's newspapers, including New Zealand's second and third-highest circulation daily newspapers, The Dominion Post and The Press, and the highest circulation weekly, The Sunday Star-Times. It is also a web portal to other Stuff websites. As of March 2019, the website had an Alexa rank in New Zealand of 7.[1]

Logo of
Screenshot of the main page masthead
Type of site
Available inEnglish
OwnerStuff Limited
Created byIndependent Newspapers
Alexa rank 2,936
In New Zealand: 7 (as of March 2019)[1]
Launched27 June 2000 (2000-06-27)[2]
Current statusOnline


The former New Zealand media company Independent Newspapers Ltd (INL), owned by News Corp Australia, launched Stuff on 27 June 2000 at a cybercafe in Auckland, after announcing its intention to go online more than a year earlier.[2][4] The development of Stuff was supported and governed by, the INL Board, Mike Robson, INL CEO, and Don Higgins, Corporate Development Manager. Mark Wierzbicki, founding Internet Business Manager, lead development and ongoing management of the Stuff site and team. Advertising agency Saatchi & Saatchi conceived the name "Stuff", and INL had to buy the domain name from a cyber squatter.[2] In its first month, the site had 120,000 unique visitors.[4] At the time, Mark Wierzbicki, described the name as a copywriter's dream, although he conceded that "it's not without risk, especially if we stuff up." The start up website was built by a group of tech companies in Wellington led by project manager Bill Alp and founding CTO & engineering manager Will Everitt and used a software platform from News Corp Australia's

On 30 June 2003, INL sold its publishing assets including The Dominion Post, The Press, and the Stuff website to Fairfax Media.[5][6]

Fairfax upgraded the website in December 2006, and again on 4 March 2009, adding the ability for visitors to personalise the homepage.[7] The first mobile phone news service from Stuff began in 2003, in a partnership with Vodafone New Zealand. On 21 April 2009, Stuff launched a dedicated mobile site.[8]

For larger news events, the site usually creates a dedicated section, such as for the Bain family murders retrial and the February 2011 Christchurch earthquake. During the trial of Clayton Weatherston,, a subsidiary section on Stuff accidentally ran the headline "Guilty of Murder" the day before the jury delivered the verdict. The article was quickly withdrawn, and Fairfax executive editor Paul Thompson said it was a mistake "we take very seriously."[9]

The site has won numerous awards including the Newspaper Publishers' Association awards "Best News Website" for 2010 and 2011.

On 17 April 2013, to celebrate the passing of same-sex marriage in New Zealand, the colour of the Stuff logo was changed from black to the colours associated with the pride flag.[10]

On 1 February 2018 the parent company of changed its name from Fairfax New Zealand Limited to Stuff Limited.[11] In December 2018 Fairfax Media merged into Nine Entertainment Co.

See also


  1. " Traffic Statistics". Alexa Internet. Retrieved 17 March 2019.
  2. Scherer, Karyn (28 June 2000). "Online launch for INL 'stuff'". The New Zealand Herald. Retrieved 28 September 2011.
  3. "About Stuff". Stuff. 1 February 2018. Retrieved 6 November 2019.
  4. "A million readers get Stuff". National Business Review. 6 August 2005. Retrieved 28 September 2011.
  5. "Inl Shareholders Approve Sale To Fairfax". Scoop / INL press release. 30 June 2003. Retrieved 28 September 2011.
  6. "Fairfax snaps up NZ publisher". Australian Broadcasting Corporation. 14 April 2003. Retrieved 28 September 2011.
  7. "Stuff redesign: All the stuff you ever wanted". Scoop/Fairfax Media press release. 4 March 2009. Retrieved 28 September 2011.
  8. "Stuff Goes Mobile - Get Stuff Wherever You Go". Scoop/Fairfax Media press release. 21 April 2009. Retrieved 28 September 2011.
  9. Porteous, Debbie (25 July 2009). "Contempt rethink needed, academic says". Otago Daily Times. Retrieved 28 September 2011.
  10. Stevens, Mark (17 April 2013). "Stuff celebrates marriage equality". Retrieved 17 April 2013.
  11. "Stuff's journey from newspaper pioneer to website to 'portfolio' business". Stuff. 1 February 2018. Retrieved 10 May 2018.
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