Spelling Television

Spelling Television Inc. was a television production company that went through several name changes. It was originally called Aaron Spelling Productions, then Spelling Entertainment Inc. and eventually part of Spelling Entertainment Group. The company produced popular shows such as The Love Boat, Dynasty, Beverly Hills, 90210, 7th Heaven, Melrose Place and Charmed. The company was founded by television producer Aaron Spelling on October 25, 1965. The company is currently an in-name-only unit of CBS Television Studios. A related company, Spelling-Goldberg Productions, co-existed during a portion of the same time period and produced other well-known shows such as Family (1976 TV series), Charlie's Angels, Starsky & Hutch, and Fantasy Island but these series are not part of the modern day library now owned by CBS. Another related company, The Douglas S. Cramer Company co-existed during a portion of the same time period (held by Douglas S. Cramer, who held the position as Executive VP),[1][2] produced shows like Wonder Woman, Joe and Sons, and Bridget Loves Bernie and TV movies like Dawn: Portrait of a Teenage Runaway.

Spelling Television Inc.
  • Aaron Spelling Productions (1965–1989)
  • Spelling Entertainment Inc. (1988–1992)
Traded asNYSE: SP
FateFolded by CBS, remains an in-name-only unit of CBS Television Studios.
SuccessorCBS Television Studios
FoundedOctober 25, 1965 (1965-10-25)
FounderAaron Spelling
DefunctMay 13, 2007 (2007-05-13)
United States
ServicesTelevision production
ParentCBS Television Studios


In October 25, 1965, after his exit from Four Star Television as a staff writer prior to becoming a producer, Aaron Spelling formed his own company with Danny Thomas, Thomas-Spelling Productions.

Thomas-Spelling Productions was a television production company formed by comedian Danny Thomas and producer Aaron Spelling on April 15, 1966 as a partnership with 24 properties. The company adapted its name by July 18, 1966 when it announced the financial involvement of ABC with its first show, Range (later Rango), a half-hour comedy western starring Tim Conway. ABC also pick up another show for a pilot, just in an outline treatment, in The Guns of Will Sonnett. Thomas-Spelling Productions' active operations ended with the last season of The Mod Squad in 1972. Spelling formed a new partnership with Leonard Goldberg, Spelling-Goldberg Productions


Aaron Spelling, who was still involved with Thomas-Spelling Productions, signed an exclusive deal with ABC via Aaron Spelling Productions for TV series and feature films.[3]

In the late 1970s/early 1980s, Spelling was called king in television. In 1982, Aaron Spelling Productions struck a deal with Warner Bros. Television Distribution for worldwide syndication rights to future Spelling productions.[4] In 1984, Spelling had seven shows for the ABC television network, accounting for one-third their prime time schedule. This outweighed other production companies by a large margin, leading many industry insiders to dub ABC as "Aaron's Broadcasting Company".[5] Spelling himself was never amused with this name.

Aaron Spelling Productions went public in 1986 after raising $80 million.[6] On August 17, 1987, Spelling extended its contract with ABC for three more years.[7] On September 28, 1987, Spelling's arrangement with ABC became non-exclusive as it was signed a deal to other networks.[8] In 1988, Aaron Spelling Productions acquired Laurel Entertainment and most of the Taft Entertainment Company, including Worldvision Enterprises, Inc. All three companies became part of Spelling Entertainment Inc. – though Worldvision was the only Taft division to continue operating. The sale was completed on March 1, 1989.[9]

In the early 1990s Beverly Hills, 90210 and Melrose Place helped propel Fox even higher and reach a new generation of young teen viewers. Also in the 1990s the WB was launched and their longest running, highest rated and most successful show during their time in operation was 7th Heaven for ten seasons. By 2006, another new network, the CW, used 7th Heaven in their first season in operation as the newest network; 7th Heaven, in fact, turned out to be the last network broadcast series produced by Spelling Television. Spelling's ABC, Fox, and WB shows were enormously successful for the company and they wasted no time entering into the world of merchandise in the 80's and 90's. The company also was one of the first production companies to actively run a website for a show they produced when the internet was just taking off in the 1990s. The website was for Melrose Place.

Spelling Entertainment Inc. was acquired by The Charter Company on April 6, 1991.[10] On March 31, 1992, Spelling and Charter announced a merger agreement.[11] On October 5, 1992, Charter changed its name to Spelling Entertainment Group Inc. and updated its NYSE ticker symbol to SP.[12] On October 5, 1993, Blockbuster, Inc. acquired a controlling stake in Spelling Entertainment Group.[13] On April 28, 1994, Spelling Entertainment acquired Republic Pictures for $100 million.[14]

In August 1994, a syndicated package of shows was produced by Spelling TV for Worldvision's Spelling Premiere Network. These shows included 22 episodes of Robin's Hoods, 13 episodes of Heaven Help Us,[15] and 9 episodes of University Hospital, Heaven's midseason replacement.[16]

Viacom acquisition

On September 29, 1994, Blockbuster merged with Viacom. Blockbuster by then owned 67% of Spelling Entertainment.[17] After the merger, Spelling Entertainment integrated Worldvision into their Republic Pictures unit, thus dismantling Worldvision as a production company. Worldvision distribution functions continued until 1999, when it was folded into Paramount Domestic Television that year and assumed distribution functions (Viacom had bought Paramount Communications - formerly Gulf+Western - the parent of Paramount Pictures and its television division, in 1994).

In 1995, Viacom attempted to sell its then-78% share of Spelling. One reason was that they wanted to recoup the debt incurred from buying Paramount Communications. Also, they felt that the operations of Spelling Television was too similar to its Paramount Television division. Potential bids came from PolyGram, New World Entertainment, and News Corporation. These plans were called off in 1996 as Viacom could not find the perfect bidder.[18][19] The remainder of Spelling Entertainment was then acquired by Viacom on June 23, 1999.[20]

Before the merger with Viacom, most of Spelling's shows were distributed by Worldvision, with older Spelling shows distributed by several others including Warner Bros. Television and 20th Television.

The company's first home was a suite of offices on the old Warners lot in Hollywood. A newer base followed when the company was an original anchor tenant of the Wilshire Courtyard buildings in LA's revitalized Miracle Mile district. Aaron Spelling was said to have loved his old office's 1970s shag carpet so much that he had it removed piece by piece and installed in the new office. The company grew so large with so many different entities that at one point it leased all three top floors of the 5700 building and held additional office space across the street. Aaron Spelling had one of the largest offices in Hollywood for a single executive. Upon the company's exit, media companies from all over Los Angeles vied for the desirable office suites; the newly formed CW Network briefly looked at the offices when considering a location for the new start-up network. Spelling Television briefly moved to smaller offices in Santa Monica in 2006.

By 2000, Aaron Spelling remained active and involved as CEO until his death in 2006. Company president Jonathan Levin handled day-to-day operations and longtime Spelling producing partner, E. Duke Vincent helped guide the successful production company.

CBS era

Spelling Television was eventually downsized even further and became a small "production shingle" under CBS Paramount Television (now CBS Television Studios), a division of CBS Corporation, with a small staff. After Aaron Spelling's June 2006 death, the following May saw Spelling Television shut down and becoming an in-name-only unit of CBS Television Studios.

The company can be credited with helping several networks (ABC, Fox, the WB, and the CW) with successful shows.



  • Vicki (1953; as Harry Williams)
  • I Led 3 Lives (1953; episode Baited Trap as Elevator Operator)
  • Dragnet (1953-1955; 6 episodes)
  • Three Young Texans (1954; as Catur)
  • Alaska Seas (1954; as The Knifer)
  • The Lone Wolf (1954; episode The Robbery Story as Loran Dane)
  • Willy (1954; episode First Case as Dog Catcher)
  • Black Widow (1954; as Mr. Oliver) - Uncredited
  • Treasury Men in Action (1954; episode The Case of the Escaped Convict)
  • The Bamboo Prison (1954; as Skinny) - Uncredited
  • I Love Lucy (1955; episode Tennessee Bound as Gas Station Man)
  • Wyoming Renegades (1955; as Petie Carver)
  • Soldiers of Fortune (1955; episode Cut Charlie In as Charlie Applewood)
  • Mad at the World (1955; as Willie Hanson)
  • The Man Behind the Badge (1955; episode The Case of the Hunted Hobo as Billy)
  • Jane Wyman Presents The Fireside Theatre (1955; episode Nailed Down as Olaf)
  • Alfred Hitchcock Presents (1955; episode Breakdown as Road Worker)
  • Target Zero (1955; as Pfc. Strangler) - Uncredited
  • Kismet (1955; as Beggar) - Uncredited
  • Dementia (1955; as Nightclub Patron) - Uncredited
  • Studio 57 (1955-1956; 2 episodes)
  • TV Reader's Digest (1955-1956; 2 episodes)
  • Big Town (1956; episode Narcotics)
  • Crusader (1956; 2 episodes)
  • Gunsmoke (1956; episode The Guitar as Weed Pindle)
  • The Millionaire (1956; episode The Joey Diamond Story as Max)
  • The Spirit of St. Louis (1957; as Mr. Fearless) - Uncredited
  • Burke's Law (1963; episode Who Killed Julian Buck? as Henry Penn) - Uncredited
  • Beverly Hills, 90210 (1995; episode You Gotta Have Heart as Executive in Limo) - Uncredited
  • Sunset Beach (1998; 2 episodes as Vincent Duke) - Uncredited
  • Charmed (2001; episode Charmed Again: Part 1 as Aaron/Mourner) - Uncredited


  • Gunsmoke (1956; performer of "Red River Valley" in episode The Guitar) - Uncredited
  • Zane Grey Theater (1958; performer of "The Ballad of Dan Case" in episode Sundown at Bitter Creek - Uncredited

Miscellaneous Crew

  • Zane Grey Theater (1957-1958; Story Supervisor on 10 episodes)
  • The Renegades (1982; Creative Consultant)


  • Jane Wyman Presents The Fireside Theatre (1957; writer on episode Twenty Dollar Bride) - Spelling's first script
  • Zane Grey Theatre (1956-1961; 26 episodes)
  • Big-Foot Wallace (1957) - Unsold Pilot
  • Wagon Train (1957-1959; 4 episodes)
  • Playhouse 90 (1958; writer on episode The Last Man)
  • Decision (1958; teleplay on episode The Tall Man)
  • Westinghouse Desilu Playhouse (1958; writer on episode The Night the Phone Rang)
  • The David Niven Show (1959; writer on episode Portrait)
  • Johnny Ringo (1959-1960; 35 episodes)
  • Guns of the Timberland (1960)
  • One Foot in Hell" (1960; screenplay)
  • Dante (1960; Opening Night; writer)
  • The Dick Powell Theatre (1962; 3 episodes)
  • Kraft Mystery Theater (1962; writer on episode The Night the Phone Rang)
  • The Lloyd Bridges Show (1962-1963; 31 episodes)
  • The Smothers Brothers Show (1965-1966; 32 episodes)
  • The Guns of Will Sonnett (1967-1969; 50 episodes)
  • The New People (1969-1970; 17 episodes)
  • Carter's Army (1970; writer)
  • The Trackers (1971; Story) - Uncredited
  • The Rookies (1974; writer on episode Blue Christmas)


  • Wagon Train (1959; The Conchita Vasquez Story)

Producer (Pre-production company)

  • Zane Grey Theater (1959-1961; Producer on 30 episodes)
  • Johnny Ringo (1959-1960; Producer on 37 episodes)
  • Guns of the Timberland (1960; Producer)
  • The DuPont Show with June Allyson (1961; Producer on episode Death of the Temple Bay)
  • The Dick Powell Theatre (1961-1963; Producer on 29 episodes)
  • The Lloyd Bridges Show (1962-1963; Producer on 34 episodes)
  • Burke's Law (1963-1966; Producer on 75 episodes)
  • Hell Cats (1964; Unsold Pilot with George Hamilton and Barbara Eden that later aired in 1967 on Off to See the World)
  • The Decorator (1965; Unsold Pilot)
  • Honey West (1965-1966; Producer on 30 episodes)
  • The Smothers Brothers Show (1965-1966; Producer on 32 episodes)

Thomas-Spelling Productions

Aaron Spelling Productions

Spelling-Goldberg Productions

Spelling Entertainment

Spelling Television

Spelling Films

Non-production company

These were produced by Spelling, but not by his production company.

Spelling's library today

The CBS/Viacom split essentially resulted in the de-merger of Spelling and Republic. Spelling retained the rights to the television side of the Spelling/Republic library, while Republic retained the theatrical and direct-to-video sides of the library.

Currently, all television programs that were produced or acquired by Spelling Television are distributed by CBS Television Distribution.

The Spelling Television company logo and series were seen on broadcast television for the last time during the rerun of the 7th Heaven series finale on September 16, 2007. The Spelling logo continues to appear on the covers of DVD releases of the Spelling library except for those shows owned outright by Sony Pictures Television, and shows that were not originally produced by Spelling although eventually later acquired, such as Bonanza.

In late 2008, some of Spelling Television's productions, including Beverly Hills, 90210, Melrose Place, Twin Peaks, and The Love Boat began streaming full episodes online through CBS's website under the Classics page.

In 2015, CBS owned POP TV formerly called TVGN, airs many of these shows, while the CBS All Access streaming service and the CBS portal on Hulu distribute the shows online.[22]

In August 2019, CBS Corporation and Viacom announced would be remerge back into single entity named ViacomCBS, this will reunite Spelling library with Republic library.

Spelling Entertainment Group

Before the full acquisition by Viacom in 1999 (where only Spelling Television would be left standing as a separate operating unit), Spelling Entertainment Group's holdings consisted of the following:

In 1998, Spelling divested in several assets in an attempt to focus solely on television. Spelling Films was shut down, as well as their home video arm (which operated under the Republic brand). In May 1998, TeleUNO was acquired by Sony Pictures Entertainment.[24] In September 1998, Spelling licensed the North American home video rights to its library to Artisan Entertainment, initially for seven years. That same month, Virgin Interactive's software development assets were sold to Electronic Arts.[25]

After the late 2005 corporate split between Viacom and CBS Corporation, some of the above have gone to each company. Films mostly went to Viacom's Paramount Pictures unit and television with CBS Corporation's CBS Television Distribution unit, while the Selznick films went to the various territorial television syndication divisions of Disney/ABC, as ABC itself holds the rights to the Selznick films.

As for DVD rights, these are also split:

  • CBS Home Entertainment owns worldwide DVD rights to the television library, with distribution by Paramount (one exception being the United Kingdom rights to Twin Peaks, which, due to prior contracts, are handled by Universal Studios Home Entertainment through its Universal Playback label). Another exception is Holocaust, a miniseries Spelling acquired in the Taft Entertainment acquisition - CBS has licensed DVD rights to various other companies outside the US, while Paramount owns the United States rights.
  • In the United States, a few of the films (most notably It's a Wonderful Life) have DVD rights owned by Paramount, but the rest were distributed by Lionsgate Home Entertainment, successor to previous Spelling/Republic video licensee Artisan Entertainment, but was shifted to Olive Films. In the rest of the world, DVD rights to the films are owned by various other companies (for example, Universal in the UK, and Paramount themselves in France and Region 4).

Past names

  • Aaron Spelling Productions (1965–1988)
  • Spelling Entertainment Inc. (1988-1992)
  • Spelling Entertainment Group (1992–1999)

See also

Notes and references

  1. Broadcasting, Aug. 1, 1988, pg. 44
  2. Los Angeles County, The Los Angeles Times, Feb. 25, 1988
  3. Program notes: Exclusive deal. Broadcasting, Jul 7, 1969, pg. 64.
  4. Broadcasting Magazine, April 3, 1982, pg. 118
  5. "Spelling, Aaron". Museum of Broadcast Communications, The. Retrieved January 19, 2013.
  6. Broadcasting Magazine, July 21, 1986, pg. 54
  7. Broadcasting Magazine, August 18, 1987, pg. 112
  8. Broadcasting Magazine, September 28, 1987, pg. 96
  9. "Spelling Entertainment Inc. formed in reorganization of Aaron Spelling Productions Inc.; merger with Worldvision and Laurel also completed". highbeam.com.
  10. "Spelling sells stake in firm". Chicago Tribune. April 6, 1991. Retrieved January 19, 2013.
  11. "The Free Library" SPELLING ENTERTAINMENT INC. AND THE CHARTER COMPANY ANNOUNCE MERGER AGREEMENT PRNewswire thefreelibrary.com, Retrieved on January 30, 2013
  12. "The Charter Co. Shareholders Approve Name Change to Spelling Entertainment Group Inc". October 5, 1992. Retrieved January 19, 2013.
  13. SPELLING ENTERTAINMENT COMPLETES SALE OF SHARES TO BLOCKBUSTER thefreelibrary.com, Retrieved on May 27, 2013
  14. "Orlando Sentinel" Blockbuster's Spelling Finishes Buying Republic articles.orlandosentinel.com, Retrieved on May 27, 2013
  15. Kleid, Beth (August 28, 1994). "Focus : Spelling Check : Mega-Producer's Latest Venture is His Own 'Network'". Los Angeles Times. Retrieved April 24, 2015.
  16. Kleid, Beth (November 21, 1994). "Morning Briefing: Television: Coming Attractions". Los Angeles Times. Retrieved April 24, 2015.
  17. "Viacom Completes Merger With Blockbuster". techagreements.com.
  18. Geraldine Fabrikant (August 11, 1995). "Viacom to Put Spelling Stake Up for Sale". The New York Times. Retrieved January 19, 2013.
  19. Mark Landler (May 22, 1996). "Viacom Drops Plan to Sell Its Stake in Spelling Group". The New York Times. Retrieved January 19, 2013.
  20. https://www.sec.gov/Archives/edgar/data/813828/0000813828-99-000011.txt
  21. Broadcasting, Dec 12, 1966, pg. 103 "Aaron Spelling -partner with Danny Thomas in Thomas/Spelling Productions and president, Aaron Spelling Productions. "
  22. "CBS". Hulu.
  23. Moore, Linda (1993-01-27). "Spelling unveils cable venture". Retrieved 2016-09-09.
  24. "Sony compra TeleUno" (in Portuguese). 1998-05-07. Retrieved 2016-09-09.
  25. Times Wire Services (1998-09-06). "Virgin Interactive Operations Sold for $122.5 Million". Los Angeles Times. ISSN 0458-3035. Retrieved 2016-09-09.
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