Sony India

Sony India Pvt. Ltd., based in New Delhi,[1] is the Indian subsidiary of Japan's Sony corporation, headquartered in Tokyo.

Sony India Pvt. Ltd.
Subsidiary of Sony
Founded17 November 1994
HeadquartersNew Delhi, India
Key people
Masaru Tamagawa
Sunil Nayyar
ParentSony Corporation

Sony's principal Indian businesses include Marketing, Sales and After-Sales Service of electronic products & software exports Products: LCD Televisions, Video and Digital Still Cameras, Notebooks and Business Projectors, Personal Audio, Audio Video Accessories, Hi-fi Audios and Home Theater systems, Car Audio and Visual Systems, Game Consoles, Mobile Phones, Recording Media and Energy Devices, Broadcast and Professional products. [2]

In India, Sony has its footprint across all major towns and cities in the country through a distribution network of over 10,400 dealers and distributors, 270 exclusive Sony outlets and 23 direct branch locations.[3] Moreover, Sony's 19 sales branches cover a total of 450 cities. It has also developed a network of 270 Sony Center and established 30 warehouses across the country to manage its supply chain effectively.[4]

An official streaming app, Sony LIV, was launched by Sony for people to watch match highlights broadcast on Sony's Sports Networks, episodes of serials broadcast on SET India and its other entertainment sister channels, and web series.

Sony India Software Centre Pvt. Ltd.

Sony currently has global software development facilities in the United States, Europe, Japan, China and India. Among these, Sony India Software Centre (SISC), located in Bengaluru—India’s Silicon Valley—has expanded notably in recent years. Established in 1997, SISC serves as a development base for software used in a wide range of products manufactured by Sony Group companies around the world and as the Group’s global offshore IT centre. With the role of software taking on ever-greater importance in this digitized age, SISC is rapidly augmenting its team of engineers. In fiscal year 2010, ended 31 March 2011, SISC had approximately 1,000 engineers on staff. Their work contributed to efforts of the entire Sony Group to advance state-of-the-art 3D technologies, as well as to the development of new products, including Sony Internet TV, Sony Tablet and Android based mobile phones and other devices. As the Group’s strategic offshore IT centre, they worked together with Sony Group companies with the aim of reinforcing the Group’s operating foundation.[5]

In early 2012, Sony Corp restructured its India business by creating two separate units, one for undertaking sales and marketing operations, headquartered at New Delhi and the other for focusing on software and product development based in Bengaluru. As a result, Sony India Software Centre Pvt. Ltd. was de-merged from Sony India Pvt. Ltd. as a separate entity aiming at more effective operations.[6]

Notes and references

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