Sleep Country Canada

Sleep Country Canada Holdings Inc. is a Canadian mattress retailer, with over 260 stores operating in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island and Nova Scotia.

Sleep Country Canada Holdings Inc.
Traded asTSX: ZZZ
S&P/TSX Composite Component
Founded1994 (1994)
(Vancouver, British Columbia, Canada)
FoundersChristine Magee
Stephen K. Gunn
Gordon Lownds
Number of locations
264 stores
16 distribution centres
Area served
British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, New Brunswick, Prince Edward Island and Nova Scotia
Key people
Stephen K. Gunn, Christine Magee, David Friesma
ProductsMattresses, Bed frames, Headboards, Bed linens, Pillows
OwnerBirch Hill Equity Partners Management
Westerkirk Capital
Number of employees
SubsidiariesEndy Sleep

In 2006, the company was ranked one of the top 50 companies to work for in Canada by the Globe and Mail. It is best known for its radio jingle, "Why buy a mattress anywhere else? Ding!"

Sleep Country USA, an unaffiliated company, uses the same jingle.


In 1994, the three partners Christine Magee, Stephen K. Gunn and Gordon Lownds launched the first four Sleep Country locations in Vancouver. By 1996, the chain had expanded to Toronto with 19 new stores. Growth continued at quick rate. By 2001, the company had 72 stores in six regional markets and an estimated 40% of the market in regions where it operated. In 2003, Sleep Country converted into an income trust, and raised nearly $130 million (C$) in an initial public offering.

In January 2006 the company Dormez-vous Sleep Centres Inc. with five stores in Montreal. In March 2006 it added 32 stores in the US through an acquisition of Sleep America Inc., a mattress retailer in Arizona.

On August 14, 2008, The Canadian Press reported that two Toronto-based investment firms, Birch Hill Equity Partners Management Inc. and Westerkirk Capital Inc., made a friendly takeover offer worth $356 million (CAD) for all the units of the Sleep Country Canada Income Fund, the parent company of Sleep Country Canada.[2] This offer was accepted.

In 2015, the company went public again, in an IPO on the Toronto Stock Exchange raising $300 million.[3] Its new ticker symbol was "ZZZ".


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