Sigal Avin was born in Miami, Florida, and moved to Israel with her parents at the age of ten. When she was sixteen her parents moved back to the States, this time to California. Her father got an offer to manage the Mondrian Hotel in Los Angeles. Avin decided to stay in Israel and finish school.
In 2000 she wrote and directed Shmulik is a new friend for the same festival and won several prizes, among them, best show and best director. The story was about 3 kids who kidnap a grandmother with a banana because they don’t have one.
Her first play for adults, With a gun and a smile, a sad comedy about small people with small dreams, was chosen by the Israeli culture department to participate in the Australian International Playwrights Festival.
In 2005 Avin created and was show-runner of Telenovela Inc, which told her personal story about the struggle she had trying to write her first telenovela, and the hectic, surreal, life around that industry. The shows still air on Israeli TV in syndication.
Between 2005–2007 Avin was Artistic Manager and director of the young Habima Company (Israel’s national theatre), where she created Taxi, a play about lonely souls and the Israeli decadent night life and directed Marivoux’s The Dispute as a modern reality TV show.
In 2007 Avin created the dramedy Mythological Ex for the Israeli channel 2 Keshet. CBS bought the format and the American version entitled The Ex List premiered in 2008 starring Elizabeth Reaser as the lead.
In 2013, Avin, inspired by the fact she had become a mother, co-created, wrote and directed the comedy series Bilti Hafich (Irreversible), about what happens to a couple after having their first child. The show starring Adi Ashkenazi and Muli Shulman, premiered on channel 2 Reshet and was the number one comedy in Israel that year.
In June 2014 she was featured on Variety’s list of, “10 TV Scribes to Watch.”
In December 2016, Avin launched a project she created, wrote and directed called Zematrid on Facebook in Israel. The project includes five short films that show the dynamic behind sexual harassment. The project went viral in a couple of hours. Among the actors in the films are Lior Ashkenazi and Hadas Yaron.
In April 2017 Avin launched the American version of her films depicting sexual harassment called #that's harassment. David Schwimmer and Mazdack Rassi from MILK studios produced. The films star – David Schwimmer, Cynthia Nixon, Emmy Rossum, Bobby Cannavale, Michael Kelly, and more.
Sigal Avin is married to Amit Mashiah, CEO of Mccann,Tel Aviv. They have two daughters.
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- Ben Noon, Sagi (December 26, 2016). "In the parliameny, in the army, in the theater and at work: short movies that remind us that sexual harassment is everywhere". Walla!.
- (12 April 2017). That's harassment. David Schwimmer and Sigal Avin tackle sexual harassment – video. Guardian
- Truong, Peggy (April 3, 2017). David Schwimmer Launches New Campaign to Fight Sexual Harassment. Cosmopolitan
- Winfrey, Graham (April 3, 2017). Schwimmer Short ‘The Boss’ Kicks Off Campaign to Fight Sexual Harassment — Watch. Indie Wire
- Stern, Carly (April 3, 2017). David Schwimmer calls out President Trump's 'really disturbing boast' about 'committing sexual assault' as he debuts his own short film series aimed at combating sexual harassment. Daily Mail
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- Toker, Nati (November 22, 2016). "In three years 20% of Mccann Tel Aviv employees will be Haredi, Arabs or Beta Israel". The Marker.