A showreel (also known as a demo reel or sizzle reel) is a short piece of edited video or film footage showcasing a person's previous work. These are used by many kinds of people involved in filmmaking and other media, including actors, animators, lighting designers, editors, models, and others. Usually 2 to 3 minutes in length, a showreel typically supplements a résumé, and is used to promote him or her to talent agents, producers, and casting directors.[1][2][3]

Outside of people and companies directly involved with video or film production, companies use showreels for brand management and other forms of marketing communications and public relations, hence in this case it is called a corporate showreel.[4]

Edited montages used for public relations, advertising, or propaganda of various kinds are also called "showreels" or "sizzle reels".[5][6]

See also


  1. Piper, Stuart (30 September 2014). "8 ways to make a better showreel". The Stage.
  2. Birn, Jeremy (2006). Digital Lighting and Rendering. Pearson Education. p. 124. ISBN 9780132798211.
  3. Box, Tom; Badruddin, Bader (April 10, 2018). "13 tips for creating the best animation showreel". Digital Arts.
  4. Ingalls, Julia (April 27, 2017). "How 3 Architecture Firms Are Using Showreels to Present and Promote Their Work". Archinect.
  5. McFerran, Damoby Damien (March 13, 2018). "The Games Industry Reacts To The White House's Violent Games Showreel". Nintendo Life.
  6. Wilson, Jason (14 July 2018). "Who are the Proud Boys, 'western chauvinists' involved in political violence?". the Guardian.
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