Seven Sport

Seven Sport is the brand and production department under which all sporting events on the Seven Network are broadcast. It broadcasts some of Australia's most prominent sporting events, such as Cricket, AFL, AFLW and the Olympics.

Seven Sport
NetworkSeven Network
Country of originAustralia
OwnerSeven West Media
Key peopleLewis Martin (Network Head of Sport)
Colin Southey (General Manager, Network Sport Operations)
HeadquartersDocklands, Melbourne
Major broadcasting contractsAFL
International Test Cricket
International Women's Cricket
Big Bash League
Women's Big Bash League
Summer Olympics
Winter Olympics
Tour Down Under

In late September 2019, it was announced that Head of Sport Saul Shtein (who had been in the position since 2004) would be leaving the company after the AFL Grand Final, reportedly as a result of wide-spread company cost cutting and restructuring. He was replaced by long-time Seven Melbourne managing director Lewis Martin.


The Seven Network is a major player in Australian sports broadcasting.

Australian rules football

Prior to 2001, Seven was the only broadcaster of Australian Football League matches. As the single broadcaster, only one match could be broadcast in any timeslot, so it was not possible for every match to be broadcast. In 2001, Nine and Ten entered a joint rights deal with pay TV provider Foxtel to ensure that all eight matches of each round were televised, starting in 2002 and concluding in 2006. That brought Seven's 45-year run as VFL/AFL football broadcaster to an end.

On 5 January 2006, Seven regained the rights to the Australian Football League in the following broadcast deal, covering the period between 2007 and 2011 inclusive, in a joint contract with Ten and Foxtel. The cost of the deal was A$780 million, an A$280 million increase on the Nine/Ten/Foxtel 2002-2006 joint broadcast venture. Under the deal, Seven and Ten alternated the Brownlow Medal ceremonies and the AFL Grand Final;[1] Seven televised the Friday night and Sunday afternoon Premiership season matches, while Ten televised the two Saturday matches and Foxtel televising the rest.

In 2011, it was announced that Seven and Foxtel would share the football broadcast rights from 2012–2016, bringing Ten's 10-year run to an end. Under the new deal, Seven would televise four games per week, and Foxtel would simulcast coverage of Seven's games and broadcast the other five weekly games live and exclusive. Seven televised the entire finals series, with Foxtel simulcasting all finals except for the Grand Final, which was televised live and exclusively by Seven. The deal required Seven to televise all but the Saturday afternoon match live into Victoria and Tasmania; all four games were shown live into the northern states on 7mate and games were shown live or on delay into Western Australia (night matches on 7mate, day matches on Seven) and South Australia (all on Seven) depending on Seven's television schedule.

It was announced in 2015 that Seven would again be the sole free-to-air broadcaster of Australian Football League matches, for the period between 2017 and 2022. Under the deal, Seven no longer televises the Saturday afternoon match into Victoria, however, matches in this timeslot involving interstate teams continue to be televised into their respective markets.[2][3] Controversially, however, up to three matches involving each of all four of the Western Australia and South Australia clubs (the West Coast Eagles, Fremantle, Adelaide and Port Adelaide) are televised on a significant delay, with the telecast starting after the final siren has gone in real time.[4][5][6]


The network's coverage of the 2000 Sydney Olympics attracted a TV audience of over 6.5 million Australians for the opening and closing ceremonies. The broadcast also ran on the short-lived C7 Sport subscription channel.

During its time as the broadcaster of the Olympic Games, it has won the Olympic Golden Rings for the Best Television coverage for the best television programme during the 2004 Olympic Games in Athens.[7]

During the 2006 Winter Olympics in Turin, Seven and NBC Universal were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG Switzerland and YLE Finland).[8]

During Seven's coverage of the XXIX Olympiad, numerous complaints by the general Australian public were made to the Seven Network for several reasons, including the lack of a broadcast of events to which Australia is not competing in, too many advertisements and at inappropriate times during events and poor commentating of events. There has also been media speculation about the editing of Olympic events by Seven; how live sound from events is faded and the commentary sound is the prominent sound feature.

Seven had exclusive Australian free-to-air, pay television, online and mobile telephony broadcast rights to the 2008 Summer Olympics in Beijing. The live telecast of the XXIX Olympiad was shared by both the Seven Network and SBS Television. Seven broadcast the opening and closing ceremonies and mainstream sports including swimming, athletics, rowing, cycling and gymnastics. In stark contrast, SBS TV provided complementary coverage focused on long-form events such as soccer, road cycling, volleyball, and table tennis.[9]

Seven's coverage of the 2008 Summer Olympics was widely criticised by viewers, with many angry at the networks contractual obligation to show AFL football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of Roy and HG and with seemingly large amounts of advertising breaks during live events upsetting some viewers.[10] Despite this, the International Olympic Committee awarded Seven the 'Golden Rings' award for "Best Olympic Programme". The award is given for the best overall Olympic coverage.[11]

From 2016, Seven once again became the home of the Summer Olympic Games, Winter Olympic Games and the Summer Paralympic Games. The Network secured the Australian broadcast rights to the Olympic Games in a deal that ensures its place as the Olympic broadcaster until 2020. The multimillion-dollar deal includes TV rights to the summer Olympic Games in Rio de Janeiro in 2016 and Tokyo in 2020, the winter Olympic Games in PyeongChang in 2018 and the summer Paralympic Games in Rio de Janeiro in 2016 and Tokyo in 2020.[12]

Commonwealth Games

Seven screened the 2018 Commonwealth Games on the Gold Coast in April 2018.[13]

Motor racing

From 1963 to 1997, Seven was the home of motor sport in Australia as they broadcast the Australian Touring Car Championship (ATCC) and the Bathurst 1000. Seven were the first broadcasters to use race cam in the 1979 Bathurst 1000, which allowed them to talk to the drivers mid-race.

The Seven commentary team included Evan Green, Will Hagon and Geoff Stone (late 60s to the mid 70s). From 1977–1995 Mike Raymond and Garry Wilkinson from 1978–1996 (V8 1000). Neil Crompton reporting from the pits from around 1985, Mark Oastler (1989–1996), Doug Mulray (1988–1994), Allan Moffat (1985–1996, V8 1000) and as a pit reporter Andy Raymond (early 90s). At the Bathurst 1000, Sandy Roberts or Bruce McAvaney would be the host during the early to mid 1990s.

In 1997, Seven lost the rights to the ATCC to Network Ten, but still broadcast the Australian Super Touring Championship until the series' demise in 2001. In 2003, Seven Sport broadcast the Nations Cup and V8 Utes, before Network Ten won the rights to broadcast the V8 Utes in 2005 after the collapse of organising body Procar Australia.

From 2007 until 2014, Seven regained the rights to the ATCC, which was now known as V8 Supercars. The commentary team included Neil Crompton, Mark Skaife and Mark Larkham. From 2015, Seven Sport broadcasts the Bathurst 12 Hour endurance race.


On 13 April 2018, Cricket Australia announced that Seven alongside subscription TV distributior Foxtel had won the broadcast rights to televise Australian Summer of Cricket each summer. Seven will broadcast all Test matches, all Women's Internationals, 43 KFC Big Bash League Matches and 23 Rebel Women's Big Bash League Matches from 2018/19 season. This ended the Nine Network’s 45 year reign of broadcasting international cricket and Network Ten’s 5 year reign of televising the Big Bash.[14]

Rugby League

In 2016, the Seven Network won the broadcasting rights deal to be the main broadcaster of the 2017 Rugby League World Cup in Australia, beating the other regular rugby league broadcasting channels of Fox League and the Nine Network to secure the deal.[15]


Seven Sport has used "Fanfare for the Common Man" by Emerson, Lake & Palmer as its theme since 1980. During the 1980s and early 1990s, Seven used the music piece for Sporting events such as: AFL, Australian Open and Australian Touring Car Championship. Up until 2011, an abridged version of the opening fanfare was used.


Seven Sport holds broadcast rights to the following events:


Sport Event Broadcast Partner(s) Date Notes
Summer Olympics Melbourne 1956, Munich 1972, Montreal 1976, Moscow 1980, Barcelona 1992, Atlanta 1996, Sydney 2000, Athens 2004, Beijing 2008, Rio 2016, Tokyo 2020 ABC (1956, 1972, 1976), Nine Network (1956, 1972, 1976), C7 Sport (1996, 2000), Foxtel (2004, 2008), SBS (2004, 2008) 1956, 1972, 1976, 1980, 1992, 1996, 2000, 2004, 2008, 2016, 2020 Full rights to Rio 2016
Live coverage on 7, 7TWO & 7mate.
Winter Olympics Lake Placid 1980, Nagano 1998, Salt Lake City 2002, Turin 2006, Pyeongchang 2018 Foxtel (2006) 1980, 1998, 2002, 2006, 2018
Summer Paralympic Games Rio 2016, Tokyo 2020 2016, 2020 Broadcast on Seven and 7TWO
American football National Football League ESPN 2014– 3 games a round Live on 7mate every Monday morning/afternoon
American football Super Bowl ESPN 2015– Live on 7mate/Seven
Australian rules football Australian Football League Sports AFL (1995–1999), C7 Sport (1999–2001), Network Ten (2007–2011), Fox Sports (2007–2011), Fox Footy (2012–) 1957–1986, 1988–2001, 2007– 3 live matches a week. QLD, NSW and WA matches shown live into those states on 7mate
Australian rules football E. J. Whitten Legends Game 2016– Live on Seven in VIC, SA & WA. On 7mate in NSW and QLD.
Australian rules football International Rules Series 2008, 2010, 2013– Live on Seven in VIC, SA & WA, Live on 7mate in NSW & QLD.
Australian rules football South Australian National Football League 1965–1987, 2010– 1 Live match only in Adelaide on 7mate and all finals including the grand final
Australian rules football Victorian Football League 2011– 1 Live match only in Melbourne. ; finals and the Grand Final.
Australian rules football West Australian Football League 2011– 1 Live match only in Perth; finals and the Grand Final.
Cricket All International Test Matches in Australia Fox Cricket 2018– Every Test Match Live on Seven
Cricket All Women's International Matches in Australia Fox Cricket 2018– Every Match Live on Seven
Cricket Big Bash League Fox Cricket 2018– 43 of 59 Matches Live on Seven
Cricket Women's Big Bash League Fox Cricket 2018– 23 Matches Live on Seven
Cycling Tour Down Under 2019–
Golf Australian Open 1989–2008, 2012–
Golf Australian PGA Championship 2014–
Horse Racing Melbourne Spring Racing Carnival 2002–2006, 2013– live on 7TWO/Seven
Horse Racing Autumn Racing Carnival Sky Racing 2013– live on 7TWO/Seven
Motor racing Bathurst 12 Hour[16] 2015- Live on 7mate
Motor racing TCR Australia Touring Car Series[17] 2020- Live on 7mate
Rugby union Shute Shield 2015– 1 Live match each Saturday at 3pm on 7TWO in NSW only
Swimming Australian Swimming Championships 2016–
Swimming FINA World Aquatics Championships 2015, 2017 Broadcast on 7TWO
Swimming Pan Pacific Swimming Championships 2016–
Tennis Wimbledon[18] Fox Sports 2011– Live on 7TWO and Seven
Yachting Sydney to Hobart Yacht Race 2005–


Sport Event Broadcast Partners(s) Dates
Basketball National Basketball League ABT (1988–1991) 1988–1991
Commonwealth Games Manchester 2002, Gold Coast 2018 2002, 2018
Cricket The Ashes in England C7 Sport (2001) 2001, 2005
Cricket 1996/97 Australian tour of South Africa ( Test and ODI matches) 1996–1997
Gaelic Football All-Ireland Senior Football Championship[19] 2014
Golf Australian Masters 2013–2015
Golf Perth International 2013–2015
Golf U.S. Masters 2014–2017
Horse Racing The Melbourne Cup Carnival Sky Racing 2002–2018
Hurling All-Ireland Senior Hurling Championship[19] 2014
Motor racing Australian Off Road Championship 2018
Motor racing Australian Rally Championship 2018-2019
Motor Racing IndyCar Series 2008
Motor Racing Supercars Championship Speed (Highlights) 1963–1996, 2007–2014
Motor Racing V8 Ute Racing Series Speed (Highlights) 2003–2004, 2007–2014
Motor racing World Rally Championship Fox Sports 2018-2019
Rugby league New South Wales Rugby League 1971–1982
Rugby league Australian Test Matches 1990-1993
Rugby league The Ashes 1992
Rugby league Rugby League World Cup 2013, 2017
Rugby Union Super 12 Fox Sports 1996–2003
Rugby Union Bledisloe Cup Fox Sports 1996–2010
Rugby Union British and Irish Lions Fox Sports 2001
Rugby Union Tri Nations Fox Sports 1996–2010
Rugby Union Wallabies Rugby Internationals Fox Sports 1996–2010
Rugby Union Wallabies Spring Tour Fox Sports 1996–2010
Rugby Union 1999 Rugby World Cup, 2003 Rugby World Cup[20] Fox Sports (2003)[20] 1999, 2003
Rugby Union World Series Rugby Fox Sports (2018) 2018
Soccer A-League All Stars Game 2013, 2014
Soccer Sydney FC v Tottenham Match 2015
Soccer Perth Glory v Manchester United Match 2019
Soccer Manchester United v Leeds United Match 2019
Soccer National Soccer League[21] C7 Sport (1998–2002), ABC (2000) 1998–2003
Tennis Australian Open Fox Sports (2003–2009) 1973–2018
Tennis Davis Cup Fox Sports (2001–2016), beIN Sports (2017-2018) 1973-2018
Tennis Fed Cup[22] Fox Sports (2015–2016), beIN Sports (2017-2018) 2015–2018
Tennis Hopman Cup 1989–1994, 2014–2018
Tennis Kooyong Classic 1988–2018
Tennis Sydney International 2000s–2018
Tennis Brisbane International 2009–2018
Tennis French Open - 2002
Tennis Melbourne Indoor - 1980–1985


Seven Sport has presented the following recurring programmes:

Current Past

Sport (Event) Program Date
Australian rules football (AFL) AFL Game Day 2008–
Australian rules football (AFL) Talking Footy 1994–2002
Australian rules football (AFL) FootyPlus 2018–
Australian rules football (AFL) The Front Bar 2016-
Australian rules football (AFL) The Game 2019-
Australian rules football (AFL) The Crows Show 2015-
Australian rules football (AFL) Sunday Soapbox 2016–
Australian rules football (AFL) Friday Night Countdown 2016-
Australian rules football (AFL) Armchair Experts 2018-
Australian rules football (AFL) The Kick 2018-
Australian rules football (AFL) Unchaged 2019-


Sport (Event) Program Date
All Sportsworld 1988–2006
All Sport Fever! 2012
All Road to Rio 2016
Australian rules football (AFL) The Bounce 2010
Australian rules football (AFL) Rex's Footy Panel 1994–2003
Australian rules football (AFL) The Club 2002
Motor Racing (V8 Supercars) V8Xtra 2007–2014
Motor Racing (V8 Supercars) Friday Night Live 2012–2014
Motor Racing (Historical) Shannons Legends of Motorsport 2014-2015
Rugby league (NRL) The Matty Johns Show 2010

Staff and commentators

The following network personalities are seen across multiple Seven Sport events:

Bruce McAvaney (chief commentator, all sports; member since late 1980s)
Hamish McLachlan (host, Olympics, Commonwealth Games, Australian Open; presenter AFL, Melbourne Cup, cricket; member since 2008)
Mel McLaughlin (host, Olympics, cricket and Australian Open; presenter Commonwealth Games, Melbourne Cup; member since 2016)
Johanna Griggs (host, Olympics, Commonwealth Games and Australian Open; member since 1994)
Jim Wilson (host, Olympics, Commonwealth Games and Australian Open; member since 2013)
Jason Richardson (host, cricket and Australian Open; presenter Olympics, Commonwealth Games and Melbourne Cup; member since 2014)

2016 Rio Olympics

Most Seven programs, except Sunrise and The Chase Australia, went on hiatus during Seven's broadcast of the Olympic Games.[23]


As Seven is forced to show viewers in Western Australia, South Australia, New South Wales and Queensland games featuring their respective teams live, sometimes it will show a different game at the same time into these markets then into the rest of Australia. On these occasions, it will pick up Fox Footy's coverage of the match.


  • Bruce McAvaney (1990–2001; 2007–present) (Host/Commentator)
  • Tim Watson (1992, 1996–1998, 2001; 2007–present) (Commentator/Talking Footy Panelist)
  • Leigh Matthews (1996–1998; 2009–present) (Commentator)
  • Matthew Richardson (2010–present) (Commentator/The Kick Panelist)
  • Brian Taylor (2012–present) (Host/Commentator)
  • Luke Darcy (2012–present) (Host/Commentator/Talking Footy Host)
  • Cameron Ling (2012–present) (Commentator)
  • Hamish McLachlan (2012–present) (Host/Commentator/AFL Game Day Host)
  • Basil Zempilas (2012–present) (Host/Commentator)
  • Wayne Carey (2014–present) (Commentator/Talking Footy Panelist)
  • Jason Bennett (2016–present) (Fill-in commentator, VFL Commentator, Women's Commentator)
  • James Brayshaw (2018–present) (Host/commentator)
  • Samantha Lane (2013–present) (Reporter/Women's Commentator)
  • Andrew Welsh (2013–present) (Field Commentator)
  • Jude Bolton (2014–present) (Field Commentator NSW Games Only)
  • Mick Molloy (2014–present) (The Front Bar Panelist)
  • Daisy Pearce (2016–present) (Field Commentator)
  • Nigel Carmody (2016–present) (AFLW/VFL/Fill-in Commentator)
  • Andy Maher (2016-present) (The Front Bar Host)
  • Sam Pang (2016-present) (The Front Bar Panelist)
  • Luke Hodge (2016-present) (Guest Commentator)
  • Jimmy Bartel (2017–present) (Commentator)
  • Mark Soderstrom (2017–present) (AFLW/Field Commentator (SA Games Only)
  • Campbell Brown (2018-present) (VFL Commentator/The Kick Panelist)
  • Abbey Holmes (2018-present) (Field Commentator)
  • Nat Edwards (2018-present) (AFLW Commentator/AFL Game Day Panelist/The Kick Host)
  • Gilbert McAdam (2019-present) (Field Commentator)
  • Mick Warner (2019-present) (Talking Footy Panelist)
  • Jacqui Felgate (2019-present) (Footy Central Updates)
  • Bryon Cooke (2019-present) (The Kick Reporter)
  • Xavier Ellis (2019-present) (Field Commentator WA Games Only)



Test Matches


Women's International Matches

Big Bash League

Women's Big Bash League





Davis Cup


Horse Racing

Melbourne Cup

Major races

Minor races


Motor Racing

V8 Supercars

  • Mark Beretta (Host/Commentator/Pit reporter, 2007–2014)
  • Neil Crompton (Host/Commentator/V8 Xtra Host, 2007–2014)
  • Mark Skaife (Commentator, 2009–2014)
  • Mark Larkham (Pit reporter/Expert Analysis, 2008–2014)
  • Greg Murphy (Pit reporter/Commentator, 2012–2014)
  • Aaron Noonan (Support category commentator, 2007-2014)
  • Chad Neylon (Support category commentator, 2013-2014)
  • Matthew White (Host/Commentator, 2007–April 2014)
  • Tom Williams (Reporter, 2007–2013)
  • Daniel Gibson (Pit reporter, 2007–2008)
  • Grant Denyer (Pit reporter, 2007–2011)

Bathurst 12 Hour

  • Mark Beretta (Host/Pit reporter, 2015–present)
  • Richard Craill (Commentator, 2015–present)
  • Graham Goodwin (Commentator, 2015–2017)
  • Jonny Palmer (Commentator, 2018–Present)
  • John Hindhaugh (Commentator, 2015–present)
  • Shea Adam (Pit reporter, 2015–present)
  • Chad Neylon (Pit reporter, 2016–present)
  • Alex Hart (Reporter, 2018–present)

2017 Rugby League World Cup



  • Pat Welsh (Host/Commentator, 2012–present)
  • Wayne Grady (Commentator, 2012–present)
  • Grant Dodd (Commentator, 2012–present)
  • Ewan Porter (Commentator, 2017–present)
  • Todd Woodbridge (On Course Commentator/Reporter, 2017–present)
  • Alison Whitaker (On Course Commentator/Reporter, 2017–present)
  • Bree Laughlin (Reporter, 2017–present)
  • Jason Richardson (Host, 2018-present)




Rugby Union

Rugby World Series

  • Mark Doran (Host/Commentator, 2018)
  • Gordon Bray (Commentator, 2018)
  • Ashley Morrison (Commentator, 2018)
  • Michael Lynagh (Commentator, 2018)
  • Tony Lewis (Commentator, 2018)
  • Scott Fava (Commentator, 2018)
  • Peter Rowsthorn (Commentator, 2018)
  • Dani Orlando (Reporter, 2018)
  • Sam Longley (Field Reporter, 2018)


Manchester United vs Perth Glory/Leeds United

Logo history

See also


  1. Archived 18 July 2006 at the Wayback Machine
  2. Phelan, Jason (27 October 2016). "Fewer games on free-to-air TV in 2017". AAP. Retrieved 12 December 2016.
  3. Thompson, Matt (6 December 2016). "Foxtel decides against on-selling any 2017 games". Retrieved 12 December 2016.
  4. Browne, Ashley; Phelan, Jennifer (18 August 2015). "Fans' five-minute guide to broadcast deal". Retrieved 13 April 2017.
  5. Sutton, Malcolm (2 March 2017). "Live free-to-air coverage AFL of Adelaide Crows and Port Adelaide no longer guaranteed". ABC News (Australian Broadcasting Corporation). Retrieved 13 April 2017.
  6. "Notice for fans: Delayed telecast on Channel 7". West Coast Eagles official website. 6 April 2017. Retrieved 13 April 2017.
  7. "Olympic News - Official Source of Olympic News". Archived from the original on 16 December 2004. Retrieved 27 April 2014.
  8. "Olympic News - Official Source of Olympic News". Retrieved 27 April 2014.
  9. "Seven & SBS to Broadcast Beijing Olympics". SportBusiness. 4 April 2007. Retrieved 28 June 2007.
  10. Lulham, Amanda (12 August 2008). "Channel 7 stumbles on Beijing Olympic Games coverage". The Daily Telegraph. Retrieved 17 August 2007.
  11. Knox, David (18 December 2008). "Seven awarded for Olympic coverage". TV Tonight. Retrieved 18 December 2008.
  12. "Seven Network nets Olympic Games hat-trick with broadcast rights to 2020". Retrieved 7 October 2015.
  13. "Seven secures Commonwealth Games on the Gold Coast in 2018" (PDF). Archived from the original (PDF) on 3 March 2016.
  14. Bailey, Scott (13 April 2018). "Nine and Ten lose cricket rights to Seven and Foxtel". The Roar. Retrieved 13 April 2018.
  15. "Channel Seven has won the television rights to the Rugby League World Cup in 2017". 8 April 2016. Retrieved 17 April 2016.
  18. "Seven secures Wimbledon" (PDF). Retrieved 4 April 2011.
  19. Gaelic football coming to 7mate
  20. "Economic Impact of the Rugby World Cup 2003 on the Australian Economy – Post Analysis" (PDF). Retrieved 16 December 2010.
  21. "Seven Network response to ASTRA submission" (PDF). Retrieved 24 November 2010.
  22. Knox, David (4 February 2015). "Airdate: Federation Cup". TV Tonight. Retrieved 4 February 2015.
  23. Knox, David (26 July 2016). "Rio Olympics 2016: guide". TV Tonight. Retrieved 3 August 2016.
  24. "All commentators signed by Seven, Fox Sports so far". 10 July 2018. Retrieved 10 July 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.