Sega AM2

Sega AM Research & Development No. 2 (セガ第二AM研究開発部, Sega Daini Ē Emu Kenkyū Kaihatsu Bu), better known as Sega-AM2 Co., Ltd. (株式会社SEGA-AM2, Kabushiki gaisha Sega Ē Emu Tsū), is the oldest video game development team within the Japanese multinational video game developer Sega. They are Sega's second development division for arcade software. Several games produced by Sega-AM2 have influenced and innovated the video game industry from a technical and developmental perspective.

Sega-AM2 Co., Ltd.
Native name
Kabushiki gaisha Sega Ē Emu Tsū
IndustryVideo games
FoundedOctober 1, 1985 (1985-10-01)
FounderYu Suzuki
Key people
ProductsSee list of games
ParentSega Games Co., Ltd. 


In the earliest days of research and development at Sega, the most standout products were taikan arcades, which is translated from Japanese as "body sensation", and refers to large cabinet set-ups with more than button and joysticks. Sega popularized the term and innovated this design through games such as Hang-On, OutRun, Space Harrier, and After Burner and the more elaborate set-up, the R-360. All the aforementioned games were created by the second arcade department at Sega which started to stand out relatively quickly.[1]

From 1990 onwards the game development groups at Sega became their own divisions. Development teams became bigger and many of the planners, designers and programmers of the small teams of before, became producers and managers of their own teams and departments. Thus Amusement Machine Research and Development Division No. 2 (AM2), was created.

AM2 was headed by Yu Suzuki and Toshihiro Nagoshi. Daytona USA was the first game using the palmtree AM2 logo, signaturing the department for being special among all the R&D Departments among Sega.[2]

In 2000 all of Sega's in-house Consumer (CS) and Amusement Machine (AM) R&D departments were separated from the main company and established on 9 semi-autonomous subsidiaries, with each subsidiary getting an elected president as a studio head.[3] However, for more financial stability, Sega began consolidating its studios into five main ones in 2003 (Sega Wow, Sega AM2, Hitmaker, Amusement Vision, Smilebit, Sonic Team), and merged them back into a uniform R&D structure in 2004.

SEGA-AM2 was established as an independent studio but has held its name, and features the palm tree logo prominently. It was headed by Hiroshi Kataoka, Yu Suzuki and Makoto Osaki.

After the integration back into Sega, the studios lineage as the second arcade software R&D division continues. It is now headed by Hiroshi Kataoka and Makoto Osaki.

As creators of famous franchises such as Virtua Fighter, Outrun and Daytona USA, AM2 supervises the implementation in guest appearances such as in Dead or Alive 5[4] and Sonic & Sega All-Stars Racing.[5]

List of games


Mega Drive

Sega Saturn




PlayStation 2

Xbox 360

PlayStation 3

Nintendo 3DS

PlayStation 4

Nintendo Switch

  • Hatsune Miku: Project DIVA MEGA 39's (2020)


  • Sega Network Taisen Mahjong MJ (2013)
  • Soul Reverse Zero (2017)[7]


  1. "The Disappearance of Yu Suzuki: Part 1 from". Archived from the original on 2015-07-26. Retrieved 2015-05-04.
  2. "Daytona USA Flyer". Retrieved 2015-05-08.
  3. "Sega Corporation Annual Report 2000" (PDF). Retrieved 2015-05-17.
  4. "Balancing isn't easy: Team Ninja on character tweaking in Dead or Alive 5: Last Round (part 2)".
  5. "SEGA Blog – Sonic & SEGA All-Stars Racing – Dev Diary #3".
  6. クリエイターズインタビュー | 株式会社セガ・インタラクティブ. Sega. Retrieved 20 January 2019. 第二研究開発本部 ディレクター
  7. 株式会社インプレス (21 October 2016). セガ・インタラクティブ、AM2研の入魂の新作RPG「SOUL REVERSE ZERO」を発表!.
  8. "ソウルリバース 公式サイト".
  9. "AM2 Mystery Game Revealed!". Sega Saturn Magazine. No. 16. Emap International Limited. February 1997. p. 12.
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