Reynaldo Valera Guardiano, better known as Rey Valera (born May 4, 1954 in Meycauayan, Bulacan, Philippines), is a Filipino singer, songwriter, music director, film scorer and television host. He wrote and produced songs that were recorded by various singers, most notably Sharon Cuneta. He is currently the head judge of the singing contest segment "Tawag ng Tanghalan" in a variety noontime show It's Showtime. He is the Cousin of Former Abra Governor Vicente P. Valera.
|Birth name||Reynaldo Valera Guardiano|
|Born||May 4, 1954|
Meycauayan, Bulacan, Philippines
|Instruments||Vocals, guitar, electric bass guitar, piano, keyboards|
Rey Valera started his recording career in 1977 after becoming a band member from a group called Electric Hair Band for seven years. He waxed his first single as a solo singer – songwriter with the song "Ako si Superman", which he wrote supposedly for Rico Puno. His former boss at Vicor Records gave him the opportunity to sing his song and at the same time hired him as one of Vicor's in-house producers. Valera wrote the song "Mr. D.J." and "Kahit Maputi Na Ang Buhok Ko" for Sharon Cuneta as part of the album DJ's Pet, released in 1978.
Rey also made songs for other artists such as Rico Puno's "Sorry Na, Pwede Ba", "Daigdig Ng Ala-ala"; Geraldine's "Pangako"; Pol Enriquez' "Ayoko na Sa 'Yo" and many more. While he made songs for his peers, he made albums for himself such as Naaalala Ka, Rey Valera Vol. 2, Walang Kapalit, Hello, The Rey Valera Christmas Album, Gabay Mo Ako, Rey Valera's Greatest Hits Vol. 1, Rey Valera's Greatest Hits Vol. 2, Pirapirasong Ala-ala, Sa Kabila Ng Lahat, Kung Sakaling Iibig Muli, FM Ka, AM Ako, Home Sweet Home, Ang Mahalaga, etc. Most of these albums made golds and platinums.
He was finally inducted to the Philippines Eastwood City Walk of Fame in 2009.
Mr. DJ and Sharon Cuneta
One of his initial projects as a request from Tito Sotto who was the vice president of the Vicor Music Corporation at that time was to make a song for a twelve-year-old mayor's daughter named Sharon Cuneta. It was a daunting challenge, as Rey initially could not figure out what kind song would be fitting for her; she was too young to be taken seriously to be given a love song, and a bit too old to be given a nursery rhyme.
"Pansin ko fleeting ang life, atsaka moment ka lang in time.
Kaya ma-swerte na lang ako meron akong konting laban sa time...
Hindi niya ako mabubura... May kanta ako eh"
TRANSLATED FROM TAGALOG
"I've noticed that life is fleeting, and we're just a moment in time.
I'm very lucky that I have something I can use against time...
I have my songs with me...I will always be remembered"
|Rey Valera, quote from an interview on Balikbayan QTV-11, July 2008|
It dawned upon Rey to write a song about the people who were responsible for playing songs on the radio; the DJs. Wherever radio station the song would be submitted in, it was almost always guaranteed that it would be played as it was their song. The song, Mr. DJ,made remarkable sales on the chart.
When Sharon Cuneta and her then husband Gabby Concepcion separated, Rey composed the song, "Kahit Wala Ka Na" (Even When You're Gone). When Sharon and Rey met at Cinema Audio, she asked why he was not writing songs for her anymore. Rey replied that he did write one for her and submitted the song to VIVA for it to be an inspiration or a battleground for Sharon. Both of them found out that the song has been shelved for two years at VIVA. Sharon immediately recorded the song and used it in her movie, "Single Mother"(former title). It was retitled to "Kahit Wala Ka Na".
Sharon's biggest blockbuster movies were lifted from popular songs of Rey, thus Sharon singing Valera has been an always-winning chemistry.
Rey Valera's impostor
In 1983, Rey faced one of the worst challenges of both his career, and personal life; an impostor was using his name and was committing crimes, among them were car-napping and rape. The list even extended to marrying numerous women, and even petty crimes like "borrowing" money and personal items, all under Rey Valera's name. Rey made numerous newspaper statements announcing that there is an imposter posing as him. Rey also wrote and released a song entitled, "My Fans Are in Trouble" to warn his fans through the medium of music, with the lyrics depicting his helplessness to stop this impostor. What Rey feared most was not the money, but the physical harm people the impostor had fooled might do to him. Ultimately in 1984, Rey decided to quit show business at the peak of his career to protect his fans and also to make up for the time he lost with his family during his fame. When Rey made a comeback in 1988, he wore his hair long so that his impostor (who had kinky hair), would have a harder time posing as him if the impostor ever resurfaced. The impostor has never been heard from ever since.
Rey now talks about the impostor topic on less serious, even humorous tone, to help forget the traumatic experience it had caused. Looking back, he even dubbed his impostor "Rey Bolero" ( Rey the Deceiver / Smooth Talker ) when he talks about it to his friends and interviews, which was also mentioned on the "Na-Scam Ka Na Ba" interview on the Filipino television channel QTV11 which aired around September 2006.
Bubble Gang parody
On May 2008, a friendlier, funnier impostor had emerged on the Filipino television show Bubble Gang, in the persona of comedian/parodist Michael V. He even used "Rey Bolero" as his screen name. A segment of the show featured Michael V. as Rey Bolero, singing Mas Tanga 'ko Sa'yo ( I'm Dumber Than You Are ) – A parody of one of Rey Valera's well known songs, Pangako Sa'yo ( I Promise To You ). His costume was even patterned after Rey Valera's late 1970s attire.
The idea proved to be a hit, and a second Rey Valera song was soon used on the same show and segment, also by Michael V. himself. The song, "Kung Kailangan Mo Ako" ( If You Need Me ), was parodied into Kung Kailangan Mo Bato ( If You Need A Stone / To Get Stoned—a slang use of the word "stone", as in illegal substance / getting high )
On October 31 of the same year, Rey Valera, and Michael V. as Rey Bolero ( now mimicking Rey Valera's clothes and hairstyle at the time) performed a duet and was one of the highlights of the heavily promoted, "taped as live", two-part Bubble Gang 13th Anniversary special. A narration was heard before the two artists entered the stage; "Do the singers that Michael V. impersonate ever get angry?" – (translated from Tagalog). They sang a medley of the two previously mentioned parodied songs. The segment ended with Rey Valera mock-swinging his guitar at Michael V., and the former mock-chasing the latter towards the backstage.
Theme songs for soap operas
Valera 's songs are also favorite titles and theme songs of soap operas like Ula, Batang Gubat ("Malayo Pa Ang Umaga"), Sa Sandaling Kailangan Mo Ako ("Kung Kailangan Mo Ako"), Pangako Sa 'Yo ("Pangako"), from ABS-CBN.
Recently, Valera's song's have been revived as theme songs for soap operas. They are: Maging Sino Ka Man (which has spawned a second book, Maging Sino Ka Man: Ang Pagbabalik), Walang Kapalit, Tayong Dalawa and Juan Dela Cruz from ABS-CBN. All of these ABS-CBN shows have turned into a massive hit, making them top-rating and be part of every Filipino's lives .
Writing music and songs for movies
Rey was film scoring movies during his singing career, but after the trouble his impostor has caused, Rey focused on his musical directing career. He particularly liked scoring music for action films, giving fight scenes and chase sequences fast paced, rock-themed music, which reflects his roots as a rock band member.
Rey's songs made marks also as theme songs and movie titles. These include several Sharon Cuneta movies such as Maging Sino Ka Man, Pangako sa 'Yo, Kahit Wala Ka Na, Tayong Dalawa; Sinasamba Kita, Romansa, Hiwalay; Carnap King, Barumbado, and Baby Ama; Pasong Tirad, The Gregorio del Pilar Story, Tampisaw.
There are very few people are aware that Rey wrote music for movies, even fewer are aware that he also wrote music for R-18 "Bold" films. He accepted making music for movies and considered it an opportunity, as these projects usually pitted his songwriting skills to follow fresh and often unusual themes and topics, often deviating from pop love songs which he was usually typecast into.
The theme song "Ambon" (Raindrop) from the film Tampisaw emphasizes on the singer's hunger and deprivation of love, and that a single "raindrop" of love would be enough for her to live on.
The theme song "Nagpapanggap" (Pretending/Deceiving) from the film Kerida (The Mistress) depicts a person's awareness that her lover is only pretending to love her, and yet she has this pragmatic acceptance and is even thankful that she was loved, no matter how false that love may be.
The theme song "Sa Gitna ng Buhay Ko" (In The Middle of My Life) from the film Naglalayag (Silent Passage) follows the movie's theme of a middle-aged woman falling in love with a man half her age. The song relates to her life as the times of the day, asking questions such as, "why did love arrive at only NOON?"
The Greatest Hitmakers
In 2002, Rey reunited with his contemporaries Rico J. Puno and Hajji Alejandro in a series of concerts called "Greatest Hits", highlighting the music of their own time. They also launched a VCD recording of their concert. Nonoy Zuñiga and Marco Sison joined the group in the following year. The group continues to perform both locally and internationally
Although they were formally named "The Greatest Hits", the group felt that using the name "The Greatest Hitmakers" was more proper, as the former referred to the 'songs' and not the group members themselves. The group has successfully performed even with the absence of one or two members, usually concentrating on a core trio group ( e.g. Rey, Hajji, Rico / Rey, Hajji, Marco / Rey, Rico, Marco ) and varies between concert to concert, depending on each member's availability. This flexibility of the group's roster combined with miscommunication with the each show's promoter and other reasons has often led to various names for the group such as "The Hitmakers", "The Greatest Hits", "The Great Hitmakers" "GH5", "GH4" and such.
In July 2005, Rey Valera released the music album "Panghabangbuhay", with his children's band called "Saling Ket". Whenever possible, Rey has been performing with them in almost all of his performances and still continues to do so.
Induction to Bulacan's Walk of Fame
On November 9, 2006, Rey was inducted to Bulacan's own "Walk of Fame", in the "Hardin ng Mga Bayani at Sining" ( The Garden of the Heroes and Arts/Artists), Malolos City, Bulacan.
Rey was among the few Bulakeños who was given the title of "Alagad ng Sining at Kultura ng Bulacan", loosely translated as "Disciple of the Arts and Culture of Bulacan", or simply put, Great Artist of Bulacan.
An inductee was given a tile with his/her name on it, and a small pile of a then wet cement to leave a hand print. The names on the Walk of Fame embody the Bulakeños who have brought pride to Bulacan in the fields of arts and culture.
Philippines Eastwood City Walk of Fame Inductee Winner
On December 2009, Rey is finally inducted to the Philippines Eastwood City Walk of Fame for contributing his singing & composing songs. Philippines Eastwood City Walk of Fame is similar to the Hollywood Walk of Fame in California, USA.
First Asean IKon Champion – "Pangako"
On August 17, 2007, Vina Morales won the First Asean IKon Champion with her interpretation of Valera's hit song, "Pangako". The song was used as a theme song for ABS-CBN's soap opera TV series, Pangako Sa 'Yo (2000) and its 2015 remake, which was also sung by Morales.
The Legends of OPM
Rey once again performed with Rico J. Puno, and Nonoy Zuniga, along with Claire de la Fuente, Eva Eugenio and Joey Albert at the Philippine International Convention Center under the name, Legends of OPM.Like its predecessor group, "The Greatest Hitmakers", the concept proved to be a hit, and a repeat performance was done on March 5 of the following year.
MYX Magna Award 2015 Winner
Rey won as the MYX Magna Award 2015 Winner for contributing his success as a composer, guitarist, musical director & singer and also a performer.
Movie musical directions and theme songs
( ) music score only
( * ) music score and theme song
( ** ) theme song only
( *** ) movie title and theme song
( **** ) music score, movie title, theme song (song title same as movie title)
|1977||Wrote and sung "Ako Si Superman"|
November: wrote the song "Mr. D.J." and "Kahit Maputi Na Ang Buhok Ko" for Sharon Cuneta. Both songs received Gold Record Awards.
|1978||'October: Received his first Gold Record Award for single entitled "Naaalala Ka". He wrote the song "Sorry Na, Puwede Ba" for Rico Puno while doing his first album that same year.|
|1979||Joined Blackgold Records, a sister company of Vicor Music Corporation, as a record producer. He rose to the position of assistant Vice President for Research and Composition.|
That same year he waxed his record album with hits such as "Maging Sino Ka Man", "Malayo Pa Ang Umaga", etc.
Tried to venture in music directional jobs.
|1980||Rey Valera started writing songs for other singers again, this time for Geraldine with the song "Pangako", and Lirio Vital's "Naniniwala Ako Sa Iyo".|
|1981||February: he was awarded the Gold Record Award for the hit single "Kung Kailangan Mo Ako".|
June: he received the Gold Album Award from a compilation of his past hits titled "Rey Valera's Greatest Hits".
October: he represented the Philippines as a songwriter in the first Asean Song Festival held in Kuala Lumpur, Malaysia.
he was also awarded the Gold Record Award for the album entitled, "Walang Kapalit". November: bagged the title "Juke Box King of the Year".
|1982||Received "The King of Tagalog Songs" award.|
Tried the movies via Annie Sabungera with Nora Aunor.
|1983||March: He sang the song "Gabay Mo Ako", as one of the finalist in the Metro Manila Pop Music Festival. It was in March also when his long playing album "Hello" became another Gold Record.|
April: Received the title "Entertainer of the Year".
May: Held the title, "King of Tagalog Songs" for the second time.
December: Rey Valera's Greatest Hits" album became Platinum Record.
This was also the year that an impostor used Rey Valera's name to his disastrous advantage.
|1984||Transferred to Wea Records and waxed his last album. He wrote another gold hit song entitled, "Pira-pirasong Alaala" for another female singer.|
Dropped show business. Went back to his family to make up for lost days.
He joined the movie industry now as a musical director.
|1985–1986||The country saw the economic crisis that led to the downfall of the local music industry. During these times, Rey Valera relied heavily on his movie scoring works, devoted his time to his promotion business, while anticipating the comeback for the Golden Era of the Philippine Music Industry.|
|1988||TV Personality, comedian, and fellow Bulakeño Bert Marcelo persuaded Rey to make a comeback in live performances and join him in a series of concerts called "Hatid Saya" in Europe and Middle East.|
|1989||Began training and introducing aspiring composers to professional songwriting and studioworks.|
|1992||Joined Sharon Cuneta in her Mega concert in U.S. and Japan.|
|1993–1994||Member of the board of directors – FILSCAP|
|1994||Nominee, Best Original Song Category – "Kung Tayo'y Magkakalayo".|
|2000||Joined forces with Freddie Aguilar, Mike Hanopol, Vehnee Saturno, and formed the group, SAGA (Songs And Generations After). The group recorded one album, and performed one major concert in Canada. It was their first and last concert as SAGA, and the group disbanded months later.|
|2002||Merged with Rico Puno and Hajji Alejandro, in a series of "The Greatest Hits" concerts.|
|2003||The group "Greatest Hits 5" or "GH5" was formed with Rey Valera, Hajji Alejandro, Rico Puno, Marco Sison and Nonoy Zuñiga which continues to perform locally and internationally.|
Recipient, Lifetime Achievement for Music 8th Tining Awards from The National Press Club
|2004||Participant, Travel Advocacy Campaign, Department of Tourism, "Biyahe Tayo", WOW Philippines.|
Winner, Best Song Category, "Sa Gitna Ng Buhay Ko" for the movie "Naglalayag", Metro Manila Film festival
|2005||July: Released the "Panghabangbuhay" album with his children's band called "Saling Ket".|
Awardee, 18th Awit Awards Dangal ng Musikang Pilipino – Lifetime Achievement Award, given by The Philippine Association of Recording Industries
|2006||November 9: Inducted to Bulacan's own Walk of Fame, in the "Hardin ng Sining at Bayani", Malolos, Bulacan.|
|2007||August 17: The 1st Asean IKon Music competition was held, and Vina Morales won as the 1st Asean IKon Champion with her interpretation of Rey's song, "Pangako".|
|2009||December: He was finally inducted to the Philippines Eastwood City Walk Of Fame.|
|2015||March 17: He was awarded as the MYX Magna Award in the recent 2015 MYX Music Awards.|
|2016||Punong Hurado in Tawag ng Tanghalan sa Showtime!.|
- 1979 "Maging Sino Ka Man" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1979 "Tayong Dalawa" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1980 "Kung Kailangan Mo Ako" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1980 "Ako Si Superman" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1980 "Naaalala Ka" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1980 "Malayo Pa Ang Umaga" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1982 "Pangako" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1982 "Sinasamba Kita" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1985 "Walang Kapalit" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- 1994 "Kung Tayo'y Magkakalayo" (45 RPM, 33 RPM, 12" 45 maxi, CD single, cassingle, digital download)
- Gabay Mo Ako (CD)
- Hello (CD)
- Sa Kabila Ng Lahat (CD)
- Walang Kapalit (CD, Vinyl, Cassette)
- Naaalala Ka (CD, Vinyl, Cassette, DataPlay)
- Rey Valera (CD, DataPlay)
- Kung Sakaling Iibig Muli (CD)
- Rey Valera's Greatest Hits (1994) (CD, Vinyl, Cassette)
- Rey Valera's Greatest Hits Volume 2 (2005) (Vinyl)
- 18 Greatest Hits (2009) (CD, Vinyl, Digital Download)
- Rey Valera's Christmas Album (Vinyl, CD, cassette, digital download, DataPlay)
- 18 Inspirational Love Songs (Viva Records, 2009)
- ""Vicor celebrates 40 years of commitment to the Filipino artist" December 12, 2004". MB.com.ph. October 22, 2007. Archived from the original on October 22, 2007. Retrieved July 25, 2012.
- "Here Are The Winners Of The #MYXMusicAwards 2015!". Myx. March 27, 2015. Retrieved March 3, 2017.
- "Star News Asia, "Talk with Deborah Kan"". Startv.com. September 27, 2007. Archived from the original on September 27, 2007. Retrieved July 25, 2012.
- "Pinoy Musicians, Rey Valera". Globalpinoy.com. Archived from the original on July 17, 2011. Retrieved July 25, 2012.
- "People's Journal January 26, 1983 "Fake Valera Alive & Kicking"". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Artista Magazine February 12, 1983 "Will The Real Rey Valera Please Stand Up?"". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Tik-a-tik Newspaper/Magazine March 3, 1983 "Help Me, My Fans Are in Trouble... – Rey Valera"". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- imdb.com, "Tampisaw" Original Music by Rey Valera
- "The Greatest Hits Live (Rico-Rey-Hajji)". Kabayancentral.com. December 28, 1998. Retrieved July 25, 2012.
- "Philippines.com.au – GREATEST HITS 5 (Rico, Hajji, Nonoy, Marco & Rey): Concert Review". Philippines.com.au. Archived from the original on July 25, 2011. Retrieved July 25, 2012.
- "Pechanga Promotional Pamphlet June 2007 "The Greatest Hitmakers"". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Concert Poster "The Greatest Hitmakers Live in Portland Oregon" June 10, 2007"". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Manila Bulletin Online March 2, 2006 "Saling Ket, The Family That Sings Together"". Web.archive.org. February 17, 2009. Archived from the original on February 17, 2009. Retrieved July 25, 2012.
- ""Bulacan's mini forest park converted to "Hardin ng Sining at Bayani" November 19, 2007". Pia.gov.ph. Archived from the original on February 13, 2008. Retrieved July 25, 2012.
- Jingle Sensation Magazine February 21, 1983 Advertisement "Strangers in Paradise" Archived September 29, 2007, at the Wayback Machine
- Unknown Newspaper, Advertisement, "Hello Young Lovers" Archived September 26, 2007, at the Wayback Machine
- Philippines Daily Express, Advertisement, "Romansa", November 22, 1980 Archived September 29, 2007, at the Wayback Machine
- "Old Photo taken during Annie Sabungera Shooting". .webng.com. Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- Vidcaps from Annie Sabungera
- Unknown Newspaper, Advertisement, "Stepsisters" Archived September 26, 2007, at the Wayback Machine
- Bulletin, Advertisement, "Burgis" June 28, 1981 Archived September 26, 2007, at the Wayback Machine
- Unknown Newspaper, Advertisement, "Init o Lamig" Archived September 26, 2007, at the Wayback Machine
- People's Journal, Advertisement, "Juan Balutan", February 28, 1982 Archived September 26, 2007, at the Wayback Machine
- Philippines Sunday Express, Advertisement, "Pusong Uhaw", March 17, 1982 Archived September 29, 2007, at the Wayback Machine
- Unknown Newspaper, Advertisement, "Abigael" Archived September 29, 2007, at the Wayback Machine
- Unknown Newspaper, Advertisement, "kahit Wala Ka Na"
- Daily Express May 13, 1983 Advertisement, "To Mama, With Love" Archived September 26, 2007, at the Wayback Machine
- "1st ASEAN Song Festival Programme Book October 31, 1981". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Philippines Daily Express "Marco Sison, Lirio Vital represent RP in ASEAN song festival in KL" October 26, 1981". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Hatid Saya Poster Athens 1992". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "Mega Live Concert Tour '92 Poster". Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- "SAGA Ang Aming Awit". Pilipinosuperstore.com. Archived from the original on February 6, 2012. Retrieved July 25, 2012.
- ""Biyahe Tayo" Lyrics and music video". Lakbay Pilipinas. Retrieved July 25, 2012.
- "June 30, 2004 " 'Naglalayag' sails high at MFF awards night "". .webng.com. June 30, 2004. Archived from the original on February 7, 2012. Retrieved July 25, 2012.
- ""The Year of OPM" May 26, 2005". Manilastandardtoday.com. Archived from the original on March 27, 2009. Retrieved July 25, 2012.