REWE Group

The REWE Group is a German diversified retail and tourism co-operative group based in Cologne, Germany. The name REWE comes from Revisionsverband der Westkauf-Genossenschaften", meaning "Western Buying Co-operatives Auditing Association". The most important companies under the umbrella of the REWE Group operate under the REWE-Zentral AG and REWE-Zentralfinanz eG names. The basis of the co-operative trade group consists of a network of independent retailers. In the 2017 financial year, the REWE Group had total external sales of €57.8 billion. The REWE Group is the second largest supermarket chain in Germany behind EDEKA.

REWE Group
Cooperative, Joint-stock company
Founded1927 (current form 1972)
Key people
Lionel Souque, CEO
Heinz-Bert Zander, Chairman
ProductsDepartment stores, Supermarkets, Convenience stores, Cash&Carry, Hypermarkets, Home improvement, etc.
Revenue 50.6 billion (2013)
491,400,000 euro[1] (2017) 
337,800,000 euro[1] (2017) 
Total assets19,506,400,000 euro[1] (31 December 2017) 
Number of employees
329,418 + Severin (2013)




DER Touristik is the tourism division of Rewe Group:

  • Tour operator brands: ITS, Jahn Reisen, Tjaereborg, Dertour, Meier’s Weltreisen and ADAC Reisen [2] and
  • Hotel brands: lti Hotels, Club Calimera and PrimaSol Hotels

In June 2015, it signed an agreement with Kuoni Travel that will pass on control over their European tour operations over to DER. The deal is expected to be completed in the third quarter of 2015.[3]

Country ranking in 2006

Country No. of Stores Sales (million euros)
Germany 8939 31220 M€
Austria 1901 4618 M€
Italy 337 1736 M€
France* - 1140 M€
Romania 65 1050 M€
Switzerland* 22 904 M€
Czech Republic 245 844 M€
Poland 33 679 M€
Hungary 200 667 M€
Slovakia 117 274 M€
Croatia 50 215 M€
Bulgaria 110 – M€
Russia 69 – M€
Ukraine 21 68 M€
  • *Sales of retail activities

Digital Business

In 2013, the REWE Group founded a subsidiary named REWE Digital, which is responsible for all strategic online activities[4]. The group also acquired the ecommerce platform vendor commercetools [5]and Zooroyal, a commerce website for animal food and pet supplies.[6]

Cassis de Dijon

In 1979, Rewe won a significant case in the European Court of Justice, the Cassis de Dijon case.


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