REWE (German pronunciation: [ˈʁeːvə]) is a supermarket chain in Germany and part of the Cologne-based REWE Group. The name originated from an abbreviation of the original name "Revisionsverband der Westkauf-Genossenschaften" (Audit union for Westkauf-Cooperatives). REWE has more than 15,000 stores and 211,000 employees worldwide. As of 2015 they have publicised plans for investing more heavily in their online presence.[1]

Their catchphrase is "Dein Markt". (English: Your market.)

Their own store brand products are branded "ja!" (Discounter-price), "REWE Beste Wahl" ("Normal" price), "REWE Feine Welt" (High price, special items), "REWE Bio" (Organic), "REWE Regional" and "REWE to go".[2]

The Bundesliga club 1. FC Köln is sponsored by REWE on their jerseys until the end of the 2020–21 season.[3]


  1. "Germany Update: Lidl's Growth Targets, Metro and REWE", Retail Analysis, 19 June 2015. Accessed 7 June 2015.
  2. "Unsere REWE Eigenmarken". (in German). Retrieved 27 May 2019.
  3. "1. FC Köln | REWE". (in German). Retrieved 26 May 2019.
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