Profil (magazine)

profil is an Austrian weekly news magazine published in German and based in Vienna.

EditorChristian Rainer
CategoriesNews magazine
Circulation71,033 (2013)
First issue7 September 1970 (1970-09-07)
Based inVienna

History and profile

profil was founded in 1970[1] by Oscar Bronner,[2][3] who also founded the magazine trend and the daily newspaper Der Standard.[4][5] The magazine is headquartered in Vienna.[2][6]

The first edition of profil came out as a monthly on 7 September 1970. Starting in October 1972, it was published every two weeks and from January 1974 every week.[7] In 2001 profil became part of the publishing company NEWS.[2] The magazine is sometimes considered the Austrian counterpart to Der Spiegel.[8] In 1975 business magazine, ecco, merged with profil.[5]

profil includes sections for Austria, abroad, economy, society, science, and culture. Glosses, caricatures, and letters to the editor are also published. In the mid-1980s it had an independent and liberal leaning.[9] In the 2000s the magazine had a left liberal political stance.[10] It targets Austria's intelligentsia.[5] Both profil and trend initiated investigative journalism in the country.[5] It was profil which revealed the Nazi past of Kurt Waldheim, former Austrian president.[11][12]

Christian Rainer has been publisher and editor-in-chief since 1998[3] when he succeeded Josef Votzi in the post. The chief editorial staff consists of Sven Gächter, Stefan Janny, and Herbert Lackner.

Investigative journalist Hubertus Czernin served as the political editor of profil.[13][14] He uncovered the story about Kurt Waldheim's Nazi connection.[14]


The circulation of profil was 72,000 copies in 1985.[9] In 1993, the magazine had a circulation of more than 100,000 copies.[15]

The weekly had a circulation of 76,000 copies in 2003 and 78,000 copies in the first quarter of 2004.[7] In 2006, the magazine had a readership of 6%, being second to NEWS magazine.[16] The circulation of the magazine was 251,000 copies in 2007.[17] Its circulation for the first half of 2008 was 59,124 copies.[18] The 2010 circulation of profil was 93,000 copies.[19] The circulation of the magazine during the first half of 2013 was 71,033 copies.[20]

See also

List of magazines in Austria


  1. "European News Resources". NYU Libraries. Retrieved 24 January 2015.
  2. "profil". Euro Topics. Retrieved 7 October 2013.
  3. Kimberly Bradley (October 2014). "Alive and kicking". Monocle. 77 (8). Retrieved 15 December 2014.
  4. "Despite Everything: The Oscar Bronner Story". Deutsches Haus. Retrieved 15 October 2013.
  5. Charlotte Natmeßnig (2006). "Business Press in Austria" (Conference Paper). Retrieved 12 November 2014.
  6. "The Media in the German Speaking Countries". University of Chicago. Retrieved 9 October 2016.
  7. "Media Markets: Austria Country Overview". Russian Telecom. August 2004. Retrieved 1 January 2015.
  8. profil Presseurop. Retrieved 3 December 2013
  9. Ulf Jonas Bjork (August 1985). "Excitement, Tinged with Jingoism: British Public Opinion and the Falklands in Four News Magazines" (Conference paper). ERIC. Retrieved 12 December 2014.
  10. "Communicating Europe: Austria Manual" (PDF). European Stability Initiative. 12 December 2007. Retrieved 12 October 2013.
  11. Richard Mitten (1992). The Politics of the Antisemitic Prejudice. The Waldheim Phenomenon in Austria (PDF). Boulder: Westview Press. Retrieved 24 January 2015.
  12. "Letter from Europe". The New Yorker. 30 June 1986. Retrieved 9 July 2016.
  13. Elisabeth Penz; Jon Thurber (15 June 2006). "Hubertus Czernin, 50; Austrian Journalist Had Role in Return of Art Seized by Nazis". Los Angeles Times. Retrieved 9 July 2016.
  14. Richard Winter; Susan Winter Balk; Gregory Weeks (2007). Vienna's Conscience: Close-ups and Conversations After Hitler. Reedy Press. p. 39. ISBN 978-1-933370-08-8. Retrieved 9 July 2016.
  15. Eric Solsten, ed. (1994). Austria: A Country Study. Washington: GPO for the Library of Congress. Retrieved 23 March 2015.
  16. Günter Bischof; Fritz Plasser (January 2008). The Changing Austrian Voter. Transaction Publishers. p. 133. ISBN 978-1-4128-1932-9.
  17. Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). ZenithOptimedia. Retrieved 8 April 2015.
  18. "Austria: New circulation figures for the 1st half 2008". Publicitas. 20 August 2008. Archived from the original on 14 October 2013. Retrieved 8 October 2013.
  19. "Western Europe Media Facts. 2011 Edition" (PDF). ZenithOptimedia. Retrieved 6 March 2016.
  20. "List of represented titles. Magazines" (PDF). Publicitas International AG. Archived from the original (PDF) on 30 October 2014. Retrieved 29 October 2014.
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