|Categories||Women's magazine |
General interest magazine
|First issue||1 October 1982|
History and profile
Prima was established in October 1982. It is the brainchild of Axel Ganz. The magazine is part of Prisma Press, a subsidiary of the German media company Gruner + Jahr. It is published by Prisma Press on a monthly basis. The company also owns other magazines, including Femme Actuelle and VSD.
Prima has its headquarters in Paris, and features articles about everyday living and fashion, beauty, decor and cuisine. Gwendoline Michaelis is the editor-in-chief of the magazine which adopted a new motto, rejoignez la communauté des créatrices" (meaning Join the community of creative women in English) in June 2012.
The magazine was also launched in Spain and Germany. It was also started in the United Kingdom in September 1986. The British edition was sold in 2000 to Nat Mags and is published monthly.
In 1991 Prima had a circulation of 1,211,000 copies. Its British edition is the first monthly magazine in the United Kingdom of which circulation rose to more than one million copies. In 1999 Prima was one of ten best-selling magazines in France with a circulation of 1,030,000 copies.
During the period of 2003-2004 Prima sold 692,633 copies in France. Its circulation was 686,000 copies in France in 2005. In 2007 the circulation of Prima was 529,000 copies in France and 290,000 copies in the United Kingdom. The magazine had a circulation of 477,389 copies in France and 289,058 copies in the United Kingdom in 2010. The circulation of the British edition was 260,550 copies during the first six months of 2012. Its circulation was 307,012 copies in France in 2014.
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