Pressa

Pressa was an International Press Exhibition held in Cologne between May and October, 1928.

1928 Cologne, German Reich
Overview
BIE-classUnrecognized exposition
NamePressa
BuildingHAG-Turm
Location
CityCologne, German Reich
Timeline
OpeningMay 1928
ClosureOctober 1928

As German exhibitors were barred from participating in the Exposition International des Arts Décoratifs et Industriels Modern held in Paris in 1925, that this exhibition was held in Germany indicated the rehabilitation of Germany as regards international projects of this kind.[1]

Pavilions

Soviet Pavilion

El Lissitzky was responsible for the Soviet pavilion, which received critical acclaim.[2] He had the support of Aleksandr Naumov,[3] Sergei Senkin and Gustav Klutsis.[4]

Czechoslovak Pavilion

Ladislav Sutnar was responsible for the Czechoslovak pavilion. In this he was aided by Augustin Tschinkel.[5]

Advertising constructions

As well as country pavilions, companies also contributed buildings.

HAG-Turm

The HAG-Turm was a 42m tower[6] built for Café HAG.[7] This was built in 70 days.[6] The architect was Bernhard Hoetger an architect who had previously worked for Ludwig Roselius, the founder of Café Hag.[8] The building had ten storeys which contained all the working machinery necessary to create a working factory. 37 flags were on display on the front of tower representing the global reach of the company. Statistical and historical information was provided about coffee production, highlighting the part played by Café HAG. Scientific and medical experts were also present to provide further information to the public. Café HAG had become famous for their process of decaffination and so there was also information about the bad effects of caffeine on human and animal health.[9]

References

  1. Aynsley, Jeremy (1994). "Pressa Cologne, 1928: Exhibitions and Publication Design in the Weimar Period". Design Issues. 10 (3): 52–76. JSTOR 1511692.
  2. "Untitled (Pressa catalogue)". Art Gallery NSW. Art Gallery of New South Wales. Retrieved 4 October 2015.
  3. "Grad: cultural platform and forum for debate | Explore". www.grad-london.com. GRAD. Retrieved 5 November 2018.
  4. Tupitsyn, Margarita (1999). "Back to Moscow". El Lissitzky: beyond the Abstract Cabinet : photography, design, collaboration (English ed.). New Haven, Conn.: Yale Univ. Press. ISBN 978-0300081701.
  5. Kapounová, Eliška (2009). "Grafická tvorba Augustina Tschinkela v kontextu moderního designu (1928 – 1940)" (PDF). Masarykova univerzita. Retrieved 4 October 2015.
  6. HAG-TURM auf der Pressa. Kaffee Hag. 1928.
  7. Margarita Tupitsyn, Matthew Drutt, El Lissitzky, Ulrich Pohlmann. El Lissitzky: Beyond the Abstract Cabinet : Photography, Design, Collaboration. p. 54.CS1 maint: uses authors parameter (link)
  8. "Deutscher Werkbund NW - Hoetger". www.deutscherwerkbund-nw.de (in German). Deutscher Werkbund, Nordrhein-Westfalen. Retrieved 15 April 2017.
  9. Milau, Gerhard Ludwig (1928). "A World-wide Campaign for Selling Coffee". Commercial Art. V: 244–261. Retrieved 15 April 2017.

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