Popular Photography

Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, was a monthly American consumer magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.

Popular Photography
First issue, May 1937
Editor-in-ChiefMiriam Leuchter
PublisherSteven B. Grune
Total circulation
(December 2012)
Year founded1937
Final issueMarch/April 2017
CountryUnited States
Based inNew York City


The first issue of Popular Photography was published in 1937. It was based in New York City[2] and owned by a number of companies during its lifetime, including Ziff Davis.[2] It was sold by Hachette Filipacchi Media U.S. to Bonnier Corporation in 2009. The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[3]

One of its most well-known editors was American photographer and writer Norman Rothschild, who Edward Steichen once called "the man who makes rainbows."[4]

In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[5] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[6]

See also

Modern Photography


  1. "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Retrieved June 21, 2013.
  2. "Publication information". Popular Photography. 91 (3). March 1984. p. 6. ISSN 1542-0337. Retrieved 7 February 2016 via Google Books.
  3. "Popular Photography". Popular Photography. 76 (9). September 2012.
  4. Durniak, John (December 20, 1992). "From Mind's Eye To Abstract Print". The New York Times.
  5. Gampat, Chris (6 March 2017). "Bonnier Folds Popular Photography and American Photo Magazines". The Phoblographer. Retrieved 28 April 2017.
  6. Horgan, Richard (March 8, 2017). "Bonnier Shutters Popular Photography Magazine". Adweek. Retrieved 12 March 2017.
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