Polaroid Land Camera 1000

The Land Camera 1000 is an instant camera manufactured by Polaroid Corporation. In the United States, it was marketed as the OneStep. Based on the Polaroid SX-70, the camera includes a one element 103mm f/14.6 plastic lens, fixed focus and an exposure compensation dial knob. It uses the SX-70 time zero film, now manufactured by Polaroid Originals. There is a flash specifically made for this model: the Q-light flash. They had two unique shutter colors: red and green.[1]


The Polaroid SX-70, while popular when released, was considered expensive at a cost of $180.[2] Thus, Polaroid created cheaper alternatives: rigid plastic Presto, and the OneStep series. With a release price of $40 (equivalent to $165 in 2018), the Land Camera 1000 became the best-selling camera of the 1977 Christmas shopping season.[3] Later, Polaroid released Type 600 integral series cameras, utilizing the same film format and cartridge but with a different film formulation.


  1. De Haas, Wessel (13 February 2015). "Reviving An Old Polaroid 1000 Camera". Lomography Magazine. Retrieved 22 January 2017.
  2. Gustavson, Todd (2009). Camera A history of photography from Daguerreotype to Digital. Sterling Signature. ISBN 978-1-4027-5656-6.
  3. McCracken, Harry (2011-06-08). "Polaroid's SX-70: The Art and Science of the Nearly Impossible". Technologizer. Time. Retrieved April 7, 2012.
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