Place Vertu

Place Vertu is a shopping centre in the borough of Saint-Laurent in Montreal, Quebec, Canada. It is located on Côte-Vertu Boulevard, corner of Cavendish Boulevard. The mall is about 830,000 square feet (77,109.5 m2) in size, and has a high-rise building.

Place Vertu
LocationSaint-Laurent, Montreal, Quebec Canada
Coordinates45.498767°N 73.706631°W / 45.498767; -73.706631
Address3131, boulevard de la Côte-Vertu
Opening dateAugust 28, 1975
DeveloperCambridge Leaseholds Limited
OwnerLaSalle Investment Management
No. of stores and services155
No. of anchor tenants5
No. of floors1 (excluding highrise building)
ParkingOutdoor or multi-level


Anchors are Canadian Tire, Marché Adonis, Sports Experts/Atmosphere, Dollarama and Uniprix. There is a food court. The mall has many outlets.


Place Vertu's anchors on its debut on August 28, 1975 were The Bay, Kmart and Dominion for a total of 110 stores.[1][2] Although Sears was among the original tenants that signed with Place Vertu, it opened its doors two months after the other stores on October 29.[3][4] The mall was expanded in the 1980s when a corridor was added, going from the center court to a new Pascal's hardware store. Another corridor with an office tower was added in the mid-1980s from The Bay to Pascal's.

Dominion was converted into a Provigo in 1981, Pascal's former space occupied by Zellers in 1991, Provigo was converted once more into a Maxi in 1994 and Kmart's former store space was occupied by Canadian Tire in 2000. Maxi closed in 2001. The Bay closed in May 2007; Zellers relocated to The Bay's vacated location the same year.

Since 2008, the mall has been renovated and now include tenants such as Urban Planet, Dollarama, Laura/Laura+/Laura Petite Outlet, Browns Outlet, Starbucks Coffee (taking Subway's old space after that location moved to the food court). Marché Adonis took the space of Maxi in 2009. Additionally, the mall space between Zellers and the food court was turned into a Winners (which had moved from the strip mall across the street) and the existing tenants from this section were relocated elsewhere in the mall. Zellers old space (formerly Pascal's) remained empty, but was replaced by Gold's Gym in 2012.

After more than 20 years in the mall, Zellers closed in December 2012[5] and was succeeded the following year by Target, but it was closed in 2015, and Sports Experts/Atmosphere relocated to that space in November 10, 2016, using only 53,000 square feet of the emplacement.[6]

Sears closed in October 2017.


Place Vertu was originally the property of Cambridge Leaseholds with co-ownership by both Simpsons-Sears and Hudson's Bay Company.[7][8] It was one of Cambridge's only shopping malls in the province of Quebec.[9][8]

In 2001, Cambridge merged with Ivanhoe to become Ivanhoe Cambridge; Place Vertu became the property of this combined company. Ten years later, in 2011, Ivanhoe Cambridge sold the mall to Primaris.[10]

In 2017, Place Vertu was sold to LaSalle Investment Management. The management duties of Place Vertu was transferred over to Westcliff which also happens to be a minority shareholder of the mall.[11]

See also


  1. "Place Vertu advertisement page". La Presse. Montreal. 27 August 1975. p. E1.
  2. "Place Vertu: une révélation page". La Presse. Montreal. 27 August 1975. p. E4.
  3. "Simpsons-Sears inauguera un grand magasin à Saint-Laurent". La Presse. Montreal. 27 August 1975. p. E8.
  4. "Place Vertu: Une nouvelle réalisation Cambridge". La Presse. Montreal. 27 August 1975. p. E3.
  5. "The end of the run for a former "Hudson's Bay" store". Retrieved 10 January 2018.
  6. Suburban, Joel Goldenberg The. "Sports Experts to fill Place Vertu Target space tomorrow". Retrieved 10 January 2018.
  7. "Retard pour Place Beauport". La Presse. Montreal. 20 June 1974. p. D10.
  8. "Place Vertu accueillera une tour à bureau de 9 étages". Le Devoir. Montreal. 2 May 1984. p. 15.
  9. "Mall Listing". 29 August 1999. Archived from the original on 29 August 1999. Retrieved 10 January 2018.CS1 maint: BOT: original-url status unknown (link)
  10. "Primaris Retail REIT buys five shopping centres". 24 May 2011. Retrieved 10 January 2018.
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