People for the Ethical Treatment of Animals
People for the Ethical Treatment of Animals (PETA //) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A nonprofit corporation with nearly 400 employees, it claims that it has 6.5 million members and supporters, in addition to claiming that it is the "largest animal rights group in the world." Its slogan is "Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way."
|Motto||"Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way."|
|Founded||March 22, 1980|
|Founder||Ingrid Newkirk and Alex Pacheco|
|Focus||Animal rights and animal welfare|
|6.5 million (including supporters)|
|$48.5 million (2017)|
Founded in March 1980 by Ingrid Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispute about experiments conducted on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The case lasted 10 years, involved the only police raid on an animal laboratory in the United States, triggered an amendment in 1985 to that country's Animal Welfare Act, and established PETA as an internationally known organization. Today, it focuses on four core issues—opposition to factory farming, fur farming, animal testing, and the use of animals in entertainment. It also campaigns for a vegan lifestyle and against eating meat, fishing, the killing of animals regarded as pests, the keeping of chained backyard dogs, cock fighting, dog fighting, beekeeping, and bullfighting.
The group is the focus of controversy, both inside and outside the animal rights movement and around the world. Newkirk, and formerly Pacheco, are seen as the leading exporters of animal rights to the more traditional animal-protection groups in the United States, but sections of the movement nonetheless say that PETA is not radical enough—law professor Gary Francione lists the group among what he calls "the new welfarists," arguing that its work with industries to achieve reform, which continues in the tradition of Henry Spira, makes it an animal welfare group, not an animal rights group. Newkirk told Salon in 2001 that PETA works toward the ideal but tries in the meantime to provide carrot-and-stick incentives. There has also been criticism from feminists within the movement about the use of scantily clad women in PETA's anti-fur campaigns and others, but as Norm Phelps notes, "Newkirk has been consistent in her response. No one, she says, is being exploited. Everyone ... is an uncoerced volunteer. Sexual attraction is a fact of life, and if it can advance the animals' cause, she makes no apologies for using it." Also, Phelps notes that some activists believe that the group's media stunts trivialize animal rights, but he qualifies this by saying, "[I]t's hard to argue with success and PETA is far and away the most successful cutting-edge animal rights organization in the world." Newkirk's view is that PETA has a duty to be self-proclaimed "press sluts." She argues, "It is our obligation. We would be worthless if we were just polite and didn't make any waves."
Newkirk was born in England in 1949, and raised in Hertfordshire and later New Delhi, India, where her father—a navigational engineer—was stationed. Newkirk, now an atheist, was educated in a convent, the only British girl there. She moved to the United States as a teenager, first studying to become a stockbroker, but after taking some abandoned kittens to an animal shelter in 1969 and being appalled by the conditions that she found there, she chose a career in animal protection instead. She became an animal-protection officer for Montgomery County, Maryland, and then the District of Columbia's first woman poundmaster. By 1976, she was head of the animal disease control division of D.C.'s Commission on Public Health and in 1980, was among those named as "Washingtonians of the Year." She told Michael Specter of The New Yorker that working for the shelters left her shocked at the way the animals were treated:
I went to the front office all the time, and I would say, "John is kicking the dogs and putting them into freezers." Or I would say, "They are stepping on the animals, crushing them like grapes, and they don't care." In the end, I would go to work early, before anyone got there, and I would just kill the animals myself. Because I couldn't stand to let them go through that. I must have killed a thousand of them, sometimes dozens every day. Some of those people would take pleasure in making them suffer. Driving home every night, I would cry just thinking about it. And I just felt, to my bones, this cannot be right.
In 1980, she divorced Steve Newkirk, whom she had married when she was 19, and the same year met Alex Pacheco, a political science major at George Washington University. Pacheco had studied for the priesthood, then worked as a crew member of the Sea Shepherd Conservation Society's first ship. He volunteered at the shelter where she worked, and they fell in love and began living together, although as Kathy Snow Guillermo writes, they were very different—Newkirk was older and more practical, whereas Pacheco could barely look after himself. Newkirk read Peter Singer's influential book, Animal Liberation (1975), and in March 1980, she persuaded Pacheco to join her in forming People for the Ethical Treatment of Animals, at that point just "five people in a basement," as Newkirk described it. They were mostly students and members of the local vegetarian society, but the group included a friend of Pacheco's from the U.K., Kim Stallwood, a British activist who went on to become the national organizer of the British Union for the Abolition of Vivisection. Pacheco was reluctant at first. "It just didn't sound great to me," he told The Los Angeles Times in 1992. "I had been active in Europe ... and I thought there were just too many formalities. I thought we should just do things ourselves. But she made a convincing case that Washington needed a vehicle for animals because the current organizations were too conservative."
Silver Spring monkeys
The group first came to public attention in 1981 during the Silver Spring monkeys case, a dispute about experiments conducted by researcher Edward Taub on 17 macaque monkeys inside the Institute of Behavioral Research in Silver Spring, Maryland. The case led to the first police raid in the United States on an animal laboratory, triggered an amendment in 1985 to the United States Animal Welfare Act, and became the first animal-testing case to be appealed to the United States Supreme Court, which upheld a Louisiana State Court ruling that denied PETA's request for custody of the monkeys.
Pacheco had taken a job in May 1981 inside a primate research laboratory at the Institute, intending to gain firsthand experience of working inside an animal laboratory. Taub had been cutting sensory ganglia that supplied nerves to the monkeys' fingers, hands, arms, and legs—a process called "deafferentation"—so that the monkeys could not feel them; some of the monkeys had had their entire spinal columns deafferented. He then used restraint, electric shock, and withholding of food and water to force the monkeys to use the deafferented parts of their bodies. The research led in part to the discovery of neuroplasticity and a new therapy for stroke victims called constraint-induced movement therapy.
Pacheco went to the laboratory at night, taking photographs that showed the monkeys living in what the Institute for Laboratory Animal Research's ILAR Journal called "filthy conditions." He passed his photographs to the police, who raided the lab and arrested Taub. Taub was convicted of six counts of cruelty to animals, the first such conviction in the United States of an animal researcher; the conviction, though, was overturned on appeal. Norm Phelps writes that the case followed the highly publicized campaign of Henry Spira in 1976 against experiments on cats being performed at the American Museum of Natural History in New York and Spira's subsequent campaign in April 1980 against the Draize test. These and the Silver Spring monkey case jointly put animal rights on the agenda in the United States.
The 10-year battle for custody of the monkeys—described by The Washington Post as a vicious mud fight, during which both sides accused the other of lies and distortion— transformed PETA into a national, then international, movement. By February 1991, it claimed over 350,000 members, a paid staff of over 100, and an annual budget of over $7 million.
PETA was based in Rockville, Maryland, until 1996, when it moved to Norfolk, Virginia. It opened a Los Angeles division in 2006 and also has offices in Washington, D.C., and Oakland, California. In addition, PETA has international affiliates in the United Kingdom, Germany, the Netherlands, India and the Asia-Pacific region.
Philosophy and activism
PETA is an animal rights organization and, as such, it rejects speciesism and also opposes the use and abuse of animals in any way, as food, clothing, entertainment, or research subjects. One oft-cited quote of Newkirk's is: "When it comes to feelings like hunger, pain, and thirst, a rat is a pig is a dog is a boy." PETA lobbies government agencies to impose fines and/or confiscate animals when animal-welfare legislation has been violated, promotes a vegan lifestyle, tries to reform practices on factory farms and in slaughterhouses, sends undercover investigators into animal-research laboratories, farms, and circuses, initiates media campaigns against particular companies or practices, helps to find sanctuaries for animals formerly used by circuses and zoos, and initiates lawsuits against companies that refuse to change their practices. The group has been criticized by some animal rights advocates for its willingness to work with industries that use animals for the purpose of affecting gradual change. Newkirk rejects this criticism and has said the group exists to hold the radical line.
Recently, PETA have been accused of mass euthanasia of animals within PETA owned shelters in violations with the euthanasia laws of the state of Virginia. These actions have prompted the creation of the no kill movement.
The group claims to have 6.5 million members and supporters, and to have received donations of over $65 million for the year ending July 31, 2016, and its website was receiving 4 million hits a month as of November 2008. Over 83 percent of its operating budget was spent on its programs in 2015–2016, 15 percent on membership development, and 1 percent on management and general operations. Seven percent of its staff earned under $30,000 and 56 percent over $45,000, and Newkirk made just over $30,000.
Pacheco left the group in 1999. Its current leadership, in addition to Newkirk, includes Executive Vice President Tracy Reiman, Senior Vice President of Laboratory Investigations Kathy Guillermo, Senior Vice President of Communications Lisa Lange, Senior Vice President of Media Campaigns Dan Mathews, and Senior Vice President of Cruelty Investigations Daphna Nachminovitch. Its honorary directors include Pamela Anderson, James Cromwell, Chrissie Hynde, Bill Maher, and, until his death in 2015, Sam Simon.
Campaigns and consumer boycotts
The organization is known for its aggressive media campaigns, combined with a solid base of celebrity support—in addition to its honorary directors, Paul McCartney, Alicia Silverstone, Eva Mendes, Charlize Theron, Ellen DeGeneres, and many other notable celebrities have appeared in PETA ads. Every week, Newkirk holds what The New Yorker calls a "war council," with two dozen of her top strategists gathered at a square table in the PETA conference room, with no suggestion considered too outrageous. PETA also gives an annual prize, called the Proggy Award (for "progress"), to individuals or organizations dedicated to animal welfare or who distinguish themselves through their efforts within the area of animal welfare.
Many of the campaigns have focused on large corporations. Fast food companies such as KFC, Wendy's, and Burger King have been targeted. In the animal-testing industry, PETA's consumer boycotts have focused on Avon, Benetton, Bristol-Myers-Squibb, Chesebrough-Pond's, Dow Chemical, General Motors, and others. The group's modus operandi includes buying shares in target companies such as McDonald's and Kraft Foods in order to exert influence. The campaigns have delivered results for PETA. McDonald's and Wendy's introduced vegetarian options after PETA targeted them; Petco stopped selling some exotic pets; and Polo Ralph Lauren said it would no longer use fur. Avon, Estée Lauder, Benetton, and Tonka Toy Co. all stopped testing products on animals, the Pentagon stopped shooting pigs and goats in wounds tests, and a slaughterhouse in Texas was closed down.
As part of its anti-fur action, PETA members have infiltrated hundreds of fashion shows in the U.S. and Europe and one in China, throwing red paint on the catwalks and unfurling banners. Celebrities and supermodels have posed naked for the group's "I'd Rather Go Naked Than Wear Fur" campaign—some men, but mostly women—triggering criticism from some feminist animal rights advocates. The New Yorker writes that PETA activists have crawled through the streets of Paris wearing leg-hold traps and thrown around money soaked in fake blood at the International Fur Fair. They sometimes engage in pie-throwing—in January 2010, Canadian MP Gerry Byrne compared them to terrorists for throwing a tofu cream pie at Canada's fishery minister Gail Shea in protest of the seal slaughter, a comment Newkirk called a silly chest-beating exercise. "The thing is, we make them gawk," she told Satya magazine, "maybe like a traffic accident that you have to look at."
PETA has also objected to the practice of mulesing (removing strips of wool-bearing skin from around the buttocks of a sheep). In October 2004, PETA launched a boycott against the Australian wool industry, leading some clothing retailers to ban products using Australian wool from their stores. In response, the Australian wool industry sued PETA, arguing among other things that mulesing prevents flystrike, a very painful disease that can affect sheep. A settlement was reached, and PETA agreed to stop the boycott, while the wool industry agreed to seek alternatives to mulesing.
In 2011, PETA named five orcas as plaintiffs and sued SeaWorld over the animals' captivity, seeking their protection under the Thirteenth Amendment. A federal judge heard the case and dismissed it in early 2012. In August 2014, SeaWorld announced it was building new orca tanks that would almost double the size of the existing ones to provide more space for its whales. PETA responded that a "larger prison is still a prison." In 2016, SeaWorld admitted that it had been sending its employees to pose as activists to spy on PETA. Following an investigation by an outside law firm, SeaWorld's Board of Directors directed management to end the practice.
Patricia de Leon worked with PETA in 2011 to reduce support for bullfighting among Hispanic people.
Some campaigns have been particularly controversial. Newkirk was criticized in 2003 for sending a letter to PLO leader Yasser Arafat asking him to keep animals out of the conflict, after a donkey was blown up during an attack in Jerusalem. The group's 2003 "Holocaust on your Plate" exhibition—eight 60-square-foot (5.6 m2) panels juxtaposing images of Holocaust victims with animal carcasses and animals being transported to slaughter—was criticized by the Anti-Defamation League, which said, "the effort by Peta to compare the deliberate systematic murder of millions of Jews to the issue of animal rights is abhorrent" and "[r]ather than deepen our revulsion against what the Nazis did to the Jews, the project will undermine the struggle to understand the Holocaust and to find a way to make sure such catastrophes never happen again." In July 2010, the German Federal Constitutional Court ruled that PETA's campaign was not protected by free speech laws and banned it within Germany as an offense against human dignity. The exhibit, however, had been funded by an anonymous Jewish philanthropist and created by Matt Prescott, who lost several relatives in the Holocaust. Prescott said: "The very same mindset that made the Holocaust possible—that we can do anything we want to those we decide are 'different or inferior'—is what allows us to commit atrocities against animals every single day. ... The fact is, all animals feel pain, fear and loneliness. We're asking people to recognize that what Jews and others went through in the Holocaust is what animals go through every day in factory farms." And analogies between animal rights and the Holocaust had been initiated by the prominent Jewish author Isaac Bashevis Singer. In 2005, the NAACP criticized the "Are Animals the New Slaves?" exhibit, which showed images of African-American slaves, Native Americans, child laborers, and women, alongside chained elephants and slaughtered cows.
PETA's "It's still going on" campaign features newspaper ads comparing widely publicized murder-cannibalization cases to the deaths of animals in slaughterhouses. The campaign has attracted significant media attention, controversy and generated angry responses from the victims' family members. Ads were released in 1991 describing the deaths of the victims of serial killer Jeffrey Dahmer, in 2002 describing the deaths of the victims of serial killer Robert William Pickton, and in 2008 describing the murder of Tim McLean. In several cases, newspapers have refused to run the ads.
The group has also been criticized for aiming its message at young people. "Your Mommy Kills Animals" features a cartoon of a woman attacking a rabbit with a knife. To reduce milk consumption, it created the "Got Beer?" campaign, a parody of the dairy industry's series of Got Milk? ads, which featured celebrities with milk "mustaches" on their upper lips. When the mayor of New York, Rudy Giuliani, was diagnosed with prostate cancer in 2000, PETA ran a photograph of him with a white mustache and the words "Got prostate cancer?" to illustrate their claim that dairy products contribute to cancer, an ad that caused an outcry in the United States. After PETA placed ads in school newspapers linking milk to acne, obesity, heart disease, cancer, and strokes, Mothers Against Drunk Driving and college officials complained it encouraged underage drinking; the British Advertising Standards Authority asked that the ads be discontinued after complaints from interest groups such as The National Farmers' Unions.
In August 2011, it was announced that PETA will be launching a soft pornography website in the .xxx domain. PETA spokesperson Lindsay Rajt told the Huffington Post, "We try to use absolutely every outlet to stick up for animals," adding that "We are careful about what we do and wouldn't use nudity or some of our flashier tactics if we didn't know they worked." PETA also used nudity in its "Veggie Love" ad which it prepared for the Super Bowl only to have it banned by the network. PETA's work has drawn the ire of some feminists who argue that the organization sacrifices women's rights to press its agenda. Lindsay Beyerstein criticized PETA saying "They're the ones drawing disturbing analogies between pornography, misogyny and animal cruelty."
Other campaigns are less confrontational and more humorous. In 2008, it launched the "Save the Sea Kittens" campaign to change the name of fish to "sea kittens" to give them a positive image, and it regularly asks towns to adopt a new name. It campaigned in 1996 for a new name for Fishkill, New York, and in April 2003 offered free veggie burgers to Hamburg, New York, if it would call itself Veggieburg.
PETA sometimes issues isolated statements or press releases, commenting on current events. After Lady Gaga wore a dress made of meat in 2010, PETA issued a statement objecting to the dress. After a fisherman in Florida was bitten by a shark in 2011, PETA proposed an advertisement showing a shark biting a human, with the caption "Payback Is Hell, Go Vegan". The proposed ad drew criticism from relatives of the injured fisherman. After Minnesota dentist Walter Palmer admitted that he had killed Cecil the lion in Zimbabwe in 2015, PETA's president, Newkirk, issued a statement on behalf of PETA in which she said: "Hunting is a coward's pastime. If, as has been reported, this dentist and his guides lured Cecil out of the park with food so as to shoot him on private property, because shooting him in the park would have been illegal, he needs to be extradited, charged, and, preferably, hanged."
PETA sends its staff undercover into research laboratories, factory farms, and circuses to document the treatment of animals. Investigators may spend many months as employees of a facility, making copies of documents and wearing hidden cameras. By 2007, it had conducted 75 such investigations. It has also produced videos based on material collected during ALF raids. Some undercover efforts have led to lawsuits or government action against companies and universities. PETA itself faced legal action in April 2007 after the owners of a chinchilla ranch in Michigan complained about an undercover inquiry there, but the judge ruled in PETA's favor that undercover investigations can be legitimate.
One notable case led to a 26-minute film that PETA produced in 1984, Unnecessary Fuss. The film was based on 60 hours of researchers' footage obtained by the ALF during a raid on the University of Pennsylvania's head injury clinic. The footage showed researchers laughing at baboons as they inflicted brain damage on them with a hydraulic device intended to simulate whiplash. Laboratory animal veterinarian Larry Carbone writes that the researchers openly discussed how one baboon was awake before the head injury, despite protocols being in place for anesthesia. The ensuing publicity led to the suspension of funds from the university, the firing of its chief veterinarian, the closure of the lab, and a period of probation for the university.
In 1990, two PETA activists posed as employees of Carolina Biological, where they took pictures and video footage inside the company, alleging that cats were being mistreated. Following the release of PETA's tapes, the USDA conducted its own inspection and subsequently charged the company with seven violations of the Animal Welfare Act. Four years later, an administrative judge ruled that Carolina Biological had not committed any violations.
In 1990, Bobby Berosini, a Las Vegas entertainer, lost his wildlife license as well as (on appeal) a later lawsuit against PETA, after the group broadcast an undercover film of him slapping and punching orangutans in 1989. In 1997, a PETA investigation inside Huntingdon Life Sciences (HLS), a contract animal-testing company, produced film of staff in the UK beating dogs, and what appeared to be abuse of monkeys in the company's New Jersey facility. After the video footage aired on British television in 1999, a group of activists set up Stop Huntingdon Animal Cruelty to close HLS down, a campaign that continues.
In 1999, a North Carolina grand jury handed down indictments against pig-farm workers on Belcross Farm in Camden County, the first indictments for animal cruelty on a factory farm in the United States, after a three-month PETA investigation produced film of the workers beating the animals. In 2004, PETA published the results of an eight-month undercover investigation in a West Virginia Pilgrim's Pride slaughterhouse that supplies chickens to KFC. The New York Times reported the investigation as showing workers stomping on live chickens, throwing dozens against a wall, tearing the head off a chicken to write graffiti, strangling one with a latex glove, and squeezing birds until they exploded. Yum Brands, owner of KFC, called the video appalling and threatened to stop purchasing from Pilgrim's Pride if no changes were made. Pilgrim's Pride subsequently fired 11 employees and introduced an anti-cruelty pledge for workers to sign.
In 2004 and 2005, PETA shot footage inside Covance, an animal-testing company in the U.S. and Europe, that appeared to show monkeys being mistreated in the company's facility in Vienna, Virginia. According to The Washington Post, PETA said an employee of the group filmed primates there being choked, hit, and denied medical attention when badly injured. After PETA sent the video and a 253-page complaint to the U.S. Department of Agriculture, Covance was fined $8,720 for 16 citations, three of which involved lab monkeys; the other citations involved administrative issues and equipment. The company said none of the issues were pervasive or endemic and that it had taken corrective action. In 2005, Covance initiated a lawsuit charging PETA with fraud, violation of employee contract, and conspiracy to harm the company's business but did not proceed with it.
PETA also goes undercover into circuses. In 2006, it filmed trainers at Carson & Barnes Circus—including Tim Frisco, the animal-care director—striking elephants while shouting at them. The Washington Post writes that the video shows Frisco shouting, "Make 'em scream!". A company spokesperson dismissed PETA's concerns as "Utopian philosophical ideology" but said the circus would no longer use electric prods.
PETA investigated angora rabbit farms in China in 2013. As CBS News reported of the resulting video footage, "In the video, the rabbits' high-pitched screams can be heard as farmers rip out their wool until the animal is bald. The rabbits are then thrown back into their cage and appear to be stunned and in shock." PETA claimed that 90 percent of the world's angora comes from China, and retailers that carry angora did not initially comment to CBS. Over the next two years, though, because of the investigation, more than 70 retailers, including H&M, Topshop, and Inditex (the world's largest retailer), discontinued their use of angora. Inditex donated its angora products, valued at $878,000, to Syrian refugees.
Between 2012 and 2014, PETA investigated sheep shearing sheds used by the wool industry in Australia and the U.S., uncovering "evidence of widespread animal abuse." In Australia, the group "sent three undercover investigators to 19 different sheep shearing sheds run by nine different contractors in three states." As NBC News reported, "PETA charges that in Australia, workers for seven contractors kicked, stomped or stood on animals' heads necks and hind limbs, while workers for eight contractors punched or struck sheep with clippers. One worker allegedly beat a lamb over the head with a hammer. Workers for five contractors allegedly threw sheep and or slammed their heads and bodies against floors." PETA also sent an investigator to "25 ranches in Wyoming, Colorado, Utah and Nebraska" and subsequently "asked local authorities in two Colorado counties to file criminal charges against a specific shearer because of alleged acts of abuse witnessed at two ranches." Moffat County Sheriff Tim Jantz called the video evidence "highly concerning" and launched an investigation.
In 2014, PETA conducted an undercover investigation of the horse-racing industry, filming seven hours of footage that, as The New York Times reported, "showed mistreatment of the horses to be widespread and cavalier." Noted trainer Steve Asmussen and his top assistant trainer, Scott Blasi, were accused "of subjecting their horses to cruel and injurious treatments, administering drugs to them for nontherapeutic purposes, and having one of their jockeys use an electrical device to shock horses into running faster." The newspaper noted that this investigation "was PETA's first significant step into advocacy in the horse racing world." In November 2015, as a result of PETA's investigation, Asmussen was fined $10,000 by the New York State Gaming Commission. Robert Williams, executive director of the commission, said, "We recognize PETA for playing a role in bringing about changes necessary to make thoroughbred racing safer and fairer for all." By contrast, the Kentucky Horse Racing Commission, which also received PETA's allegations, found that Asmussen did not violate any of its rules. Asmussen remains under investigation by the U.S. Department of Labor for allegedly violating the Fair Labor Standards Act of 1938. After a thorough investigation, the Kentucky Horse Racing Commission did not bring any charges against Asmussen, stating the allegations "had neither a factual or scientific basis." While the fine from the New York State Gaming Commission was for a minor transgression, the most serious charges were deemed unfounded.
Also in 2014, PETA investigated China's dog leather trade in the province of Jiangsu. As the Daily Mirror reported, "PETA has obtained footage showing workers grabbing terrified dogs with a metal noose, clubbing them then slitting their throats. ... The video footage is too graphic to be shown here and is very distressing to watch." The newspaper also noted that "this is the first time that the production of Chinese dog leather has been captured on camera." PETA claimed that "[p]roducts made from dog leather are exported throughout the world to be sold to unsuspecting customers."
In 2015, as The Washington Post reported, PETA investigated Sweet Stem Farm, a pig farm that supplies meat to Whole Foods. The resulting video footage "featured images of pigs, some allegedly sick and not given appropriate care, crowded into hot pens and roughly handled by employees," contradicting both the farm's own video self-portrait and Whole Foods' claims about "humane meat" (a term that PETA maintains is an oxymoron). The Post notes that "[i]n the wake of the PETA investigation, Whole Foods has removed the Sweet Stem video from its Web site." PETA subsequently filed a class-action lawsuit against Whole Foods, "alleging that the chain's claims about animal welfare amount to a 'sham.'" The lawsuit was dismissed by a federal magistrate, who ruled that the store's signage "amounted to permissible 'puffery'" and that "the statement that 'no cages' were used to raise broiler chickens was not misleading merely because Whole Foods failed to also disclose that poultry suppliers normally do not use cages in the first place."
Other PETA investigations from around this time focused on crocodile and alligator farms in Texas and Zimbabwe, a monkey breeding facility in Florida, pigeon racing in Taiwan, ostrich slaughterhouses and tanneries in South Africa, and a dairy farm in North Carolina, where cows were "wading knee deep through thousands of gallons of their own manure."
CBS News reported in November 2016 that PETA had captured footage from restaurants that serve live octopus, shrimp, and other marine animals. The group's video showed "an octopus writhing as its limbs are severed by a chef at T Equals Fish, a Koreatown sushi restaurant in Los Angeles." PETA noted that octopuses "are considered among the most intelligent invertebrates" and "are capable of feeling pain just as a pig or rabbit would."
In December 2016, PETA released video footage from an investigation at Texas A&M University's dog laboratory, which deliberately breeds dogs to contract muscular dystrophy. PETA claims that for "35 years, dogs have suffered in cruel muscular dystrophy experiments ... which haven't resulted in a cure or treatment for reversing the course of muscular dystrophy in humans." The Houston Press noted that "Texas A&M has been less than transparent about the research, and in some cases has denied that the dogs experience pain or discomfort." Among other efforts, PETA placed a billboard to oppose the ineffectual research on animals.
Bio Corporation, a company that supplies dead animals for study and dissection, was the subject of a November 2017 PETA undercover investigation. It was claimed that video footage showed workers at the company's facility in Alexandria, Minnesota "drowning fully-conscious pigeons, injecting live crayfish with latex and claiming that they sometimes would freeze turtles to death." PETA brought 25 charges of cruelty to animals against the company. Drowning is not considered an acceptable form of euthanasia, according to the American Veterinary Medical Association, and its standards of humane euthanasia must be followed by companies certified by the United States Department of Agriculture such as Bio Corporation. On 18 April 2018, the case was dismissed and all charges dropped based on the Alexandria City Attorney's Office's assessment that the allegations of cruelty against either pigeons or crayfish were not sufficiently supported. Daniel Paden, PETA's director of evidence analysis, said that PETA is "reviewing its options to protect animals killed at Bio Corporaton."
On 1 May 2018, PETA released an investigation of the mohair industry that led more than 80 retailers, including UNIQLO and Zappos, to drop products made with mohair. The video evidence "depicts goats being thrown around wood floors, dunked in poisonous cleaning solution or having their ears mutilated with pliers. ... [E]mployees are shown cutting goats' throats, breaking their necks, electrically shocking them and beheading them."
Various states, including Arkansas, Idaho, Iowa, Kansas, Missouri, Montana, North Carolina, North Dakota, and Utah, have passed so-called "ag-gag" laws in order to prevent PETA and other groups from conducting undercover investigations of operations that use animals. In response, PETA and a coalition of animal-welfare groups brought a lawsuit, "citing First Amendment protections for free speech," against Idaho that overturned the state's "ag-gag" law in August 2015, setting a precedent that may help overturn these laws in other states. PETA, ALDF, and other groups are also currently suing the states of Utah, North Carolina, and Iowa. "Ag-gag" laws have been heavily promoted by the conservative think tank the American Legislative Exchange Council (ALEC).
In July 2017, a federal judge ruled Utah's ag-gag law an unconstitutional violation of the First Amendment, in the case brought against the state by PETA and ALDF. Idaho appealed the case that it lost, in the Ninth Circuit Court of Appeals, but lost again in January 2018, after a two-year legal battle, as the judges ruled that portions of the law were "staggeringly overbroad" and "a classic example of a content-based restriction that could not survive strict scrutiny." The Boise Weekly noted that the panel of judges "upheld sections of the law about obtaining employment under false pretenses, but came down hard against provisions criminalizing videotaping or photographing inside agricultural facilities in Idaho."
On January 9, 2019, a federal judge struck down Iowa's "ag-gag" law in a case that had been brought forward in 2017 by PETA and a coalition of other groups, including ALDF, the ACLU of Iowa, and Iowa Citizens for Community Improvement. The Courier noted, "The plaintiffs argued the law violated First Amendment protections and equal protection clauses under the Fourteenth Amendment, claiming the industry was working 'to suppress any unflattering coverage of inhumane slaughterhouse practices, unsanitary factory conditions and worker abuses' through legislation, and legislators were attempting to suppress information from reaching the press by prosecuting newsgathering activities." Senior Judge James Gritzner rejected the defendant's arguments that the law "protects the state's interests of private property and bio-security." The law had been passed in 2012 "on the heels of exposes by animal welfare groups that found pigs being abused at Iowa Select in Iowa Falls and mistreatment of chicks and hens at Sparboe Farms."
PETA actively promotes a vegan lifestyle. The group argues, "From the meat industry's rampant abuse of animals and environmental devastation to the tremendous health benefits of a vegan diet to helping end world hunger and deplorable working conditions in slaughterhouses, there are countless reasons why more and more people are leaving meat off their plates for good and embracing a healthy and humane vegan diet." PETA also argues that "every vegan saves nearly 200 animals per year" and cites the United Nations as saying that "raising animals for food is 'one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global'"
PETA offers free vegan starter kits, vegan mentoring, a large searchable database of companies that sell vegan products, and a wide range of vegan recipes. As Forbes noted, the group also actively encourages stores and restaurants to offer vegan options through its corporate outreach efforts; for instance, in February 2019, it persuaded Panda Express to add vegan entrées to its menu. A follow-up piece in the same publication noted that "Panda Express is hardly the first chain to alter its menu at PETA's urging. Across America, restaurants from Panera to White Castle have altered their menus, thanks, in part, to pressure by the animal rights group." The article also cites Pieology, Olive Garden, Einstein Bros., Starbucks, and others as having "expanded animal-free offerings" because of PETA's outreach efforts. The group also asked politician Alexandria Ocasio-Cortez to promote climate-friendly vegan food as part of the Green New Deal.
Euthanizing shelter animals
PETA opposes the no-kill movement, attempts to address the animal-overpopulation crisis at its source through spaying and neutering companion animals as well as by opposing breeders and puppy mills, transfers adoptable animals to open-admission shelters, and euthanizes most of the animals who end up at its "shelter of last resort." According to its 2014 recent filing with the Virginia Department of Agriculture and Consumer Services (VDACS), PETA euthanized 81 percent of the animals who ended up at its shelter. According to VDACS, PETA took 3,017 animals into its shelters in 2014, of which 2,455 were euthanized, 162 were adopted, 353 were released to other shelters, and 6 were reclaimed by their original owners. The group justifies its euthanasia policies toward animals who are not adopted by saying that it takes in feral cat colonies with diseases such as feline AIDS and leukemia, stray dogs, litters of parvo-infected puppies, and backyard dogs and says that it would be unrealistic to follow a "no-kill" policy in such instances. PETA offers free euthanasia services to counties that kill unwanted animals via gassing or shooting—the group recommends the use of an intravenous injection of sodium pentobarbital if administered by a trained professional and for severely ill or dying animals when euthanasia at a veterinarian is unaffordable. The group recommends not breeding pit bulls and supports euthanasia in certain situations for animals in shelters: for example, for those living for long periods in cramped cages.
PETA's operation of an animal shelter has drawn intense scrutiny from lawmakers and criticism from animal rights activists. In 2015, the Virginia General Assembly passed a measure aimed at curtailing the operation of its shelter. Virginia's Senate Bill 1381, enacted in March 2015, defines an animal shelter as "a facility operated for the purpose of finding permanent adoptive homes for animals." PETA opposed the legislation and risked losing access to euthanizing drugs if it did not comply with its requirements. The shelter, however, continues to operate legally.
In 2008, industry lobby group the Center for Consumer Freedom (CCF) formally petitioned VDACS, requesting official reclassification of PETA as a "slaughterhouse." The CCF said in a news release that "[a]n official report filed by PETA itself shows that the animal rights group put to death nearly every dog, cat, and other pet it took in for adoption in 2006." A spokesperson for the VDACS said that it had considered changing PETA's status from "shelter" to "euthanasia clinic," citing PETA's willingness to handle animals other shelters would not.
PETA has promoted legal initiatives to enforce existing euthanasia laws. In 1990, Georgia's Humane Euthanasia Act became one of the first laws in the nation to mandate intravenous injection of sodium pentobarbital as the prescribed method for euthanizing cats and dogs in Georgia animal shelters. Prior to that time, gas chambers and other means were commonly employed. Georgia Agriculture Commissioner Tommy Irvin was tasked with licensing the shelters and enforcing the new law, through the department's Animal Protection Division. However, Commissioner Irvin failed to abide by the terms of the law, and instead continued to license gas chambers. PETA contacted the author of the original legislation, and in March 2007, the Georgia Department of Agriculture and Commissioner Irvin were sued by former State Representative Chesley V. Morton. The Fulton County Superior Court ruled in favor of the plaintiffs, validating the terms of the Humane Euthanasia Act, with an injunction prohibiting the department from issuing licenses to shelters using gas chambers in violation of the act. When the department continued to license a gas chamber in Cobb County, a second court action was brought, which resulted in the department being held in contempt.
Two PETA employees were acquitted in 2007 of cruelty to animals after at least 80 euthanized animals were left in dumpsters in a shopping center in Ahoskie, North Carolina, over the course of a month in 2005; the two employees were seen leaving behind 18 dead animals, and 13 more were found inside their van. The animals had been euthanized after being removed from shelters in Northampton and Bertie counties. A Bertie County Deputy Sheriff stated that the two employees assured the Bertie Animal Shelter that "they were picking up the dogs to take them back to Norfolk where they would find them good homes." During the trial, Daphna Nachminovitch, the supervisor of PETA's Community Animal Project, said PETA began euthanizing animals in some rural North Carolina shelters after it found the shelters killing animals in ways PETA considers inhumane, including by shooting them. She also stated that the dumping of animals did not follow PETA policy.
In November 2014, a resident of Accomack County, Virginia, produced video evidence that two workers in a van marked with a PETA logo had entered his property in a trailer park and taken his dog, who was then euthanized. He reported the incident to the police, who identified and charged two PETA workers, but the charges were later dropped by the commonwealth attorney on the grounds that it was not possible to prove criminal intent. The trailer park's manager had contacted PETA after a group of residents moved out, leaving their dogs behind, which is why the workers were on the property. The state later determined that PETA had violated state law by failing to ensure that the Chihuahua, who was not wearing a collar or tag, was properly identified and for failing to keep the dog alive for five days before euthanizing the animal. Citing a "severity of this lapse in judgment," the Department of Agriculture and Consumer Services issued PETA a first-ever violation and imposed a $500 fine. The contract worker who had taken the dog was dismissed by PETA.
In 2015, PETA filed a lawsuit on behalf of a Celebes crested macaque monkey named Naruto, arguing that the animal was entitled to the copyright of a selfie photo he had taken while using the camera of a photographer named David Slater. The monkey selfie copyright dispute was originally dismissed by a federal judge who said a monkey could not own the copyright to a selfie. The photographer involved in the case was reported to be broke and unable to pay his attorney. While he had originally made a few thousand pounds from the images, enough to recoup his travel costs to Indonesia, this income was reduced to about "£100 every few months" when the Wikimedia Foundation refused to stop making the images available without his permission. PETA and Slater reached an agreement by which the latter "will donate 25% of any future revenue derived from using or selling the monkey selfie to charities that protect the crested macaques' habitat in Indonesia."
PETA has also produced various Flash games showcasing its campaigns, including parodies of Cooking Mama, Super Mario Bros., Super Meat Boy, and Pokémon, in order to spread its message on animal welfare, vegetarianism and veganism.
One of the group's first notable satirical games, called Super Chick Sisters, parodying Super Mario Bros, was released in December 2007, in order to spread its idea of Kentucky Fried Cruelty, a PETA campaign targeting KFC (also known as "Kentucky Fried Chicken") that began in 2001. The campaign seeks to change the treatment of the chickens that are raised by KFC's suppliers for its restaurants. According to PETA, since the launch of the campaign in 2003, more than 12,000 protests against KFC have occurred. Within the video game, KFC and especially Colonel Sanders is portrayed as evil and self-serving. KFC is the fourth fast food restaurant chain targeted by PETA, following campaigns against McDonald's, Burger King, and Wendy's. The sequel video game, New Super Chick Sisters, featuring McDonald's and Ronald McDonald as the villain, was released in December 2009, in criticism of how McDonald's McNuggets were made. PETA claims that McDonald's chickens have been treated poorly and said, "There is a less cruel method of slaughter available today that would eliminate these abuses, yet McDonald's refuses to require its U.S. and Canadian suppliers to switch to it."
In November 2011, another satirical game was released featuring a skinned tanuki chasing Mario to reclaim its fur from him. This was widely criticized as "absurd and unresearched" by the gaming community, prompting PETA to explain that it was a tongue-in-cheek effort to draw attention to the real-life issue of tanuki being skinned alive.
Not all critical response to the games has been unfavorable. Mike Fahey of Kotaku opined that New Super Chick Sisters "manages to be a rather capable little platformer despite its heavy-handed message." Nikole Zivalich of G4TV called Super Tofu Boy "actually a pretty good time waster" and, as she is a vegetarian, claimed to be "on Team Tofu." Overall, Mike Splechta from GameZone stated that "some are a little less flattering than others, but they do tend to get their point across." He also called Cage Fight "kickass", praising its gameplay and chiptune soundtrack, and encouraged readers to play it.
In some cases, the creators of the original games have responded to PETA's parodies. Such responses included Super Meat Boy developer Team Meat adding Tofu Boy as a playable character in a Super Meat Boy update, Majesco responding to Cooking Mama: Mama Kills Animals about the false information about the game characters' behaviour, and Nintendo criticizing abuse of its intellectual property with PETA's Pokémon Black & Blue game.
Ingrid Newkirk sent a letter of complaint to Nintendo about their minigame in the video game 1-2-Switch, where you get to milk a cow. The letter says how Nintendo is "sugar coating" the subject of cows being milked and is "unrealistic".
Person of the year
Each year, PETA selects a "Person of the Year" who has helped advance the cause of animal rights. In 2015, as Time magazine reported, the group selected Pope Francis, who took his name from the patron saint of animals, St. Francis of Assisi. Ingrid Newkirk noted, "With more than a billion Catholics worldwide, Pope Francis' animal-friendly teachings have a massive audience." Previous PETA persons of the year include Bill Clinton, Oprah Winfrey, Russell Simmons, and Ricky Gervais. More recent picks include Mary Matalin in 2016 and the first nonhuman pick, the macaque Naruto, the subject of the monkey selfie copyright dispute, in 2017.
Direct action and the ALF
Newkirk is outspoken in her support of direct action, writing that no movement for social change has ever succeeded without what she calls the militarism component: "Thinkers may prepare revolutions," she wrote of the ALF in 2004, "but bandits must carry them out."
Newkirk is a strong supporter of direct action that removes animals from laboratories and other facilities—she told The Los Angeles Times in 1992 that when she hears of anyone walking into a lab and walking out with animals, her heart sings. Newkirk commented to the Chronicle of Higher Education in 1999, "When you see the resistance to basic humane treatment and to the acknowledgment of animals' social needs, I find it small wonder that the laboratories aren't all burning to the ground. If I had more guts, I'd light a match."
In an interview for Wikinews (a sister project of Wikipedia which is a news website) in 2007, she said she had been asked by other animal protection groups to condemn illegal acts. "And I won't do it, because if it were my animal I'd be happy." But she added that she does not support arson. "I would rather that these buildings weren't standing, and so I think at some level I understand. I just don't like the idea of that, but maybe that's wishy-washy of me, because I don't want those buildings standing if they hurt anyone ... Why would you preserve [a building] just so someone can make a profit by continuing to hurt and kill individuals who feel every bit as much as we do?"
Neutering, euthanasia, backyard dogs, working animals, and pets
PETA runs several programs though its Community Animal Project for cats and dogs in poorer areas of Virginia, near its headquarters. In 2014, the group sterilized 10,950 cats and dogs, including 851 pit bulls and 584 feral cats, at a discounted rate or free of charge. PETA also shelters neglected dogs and cats who are ill and injured, pursues cruelty cases, and sets up doghouses with straw bedding for dogs chained outside all winter. It supplied 340 doghouses, 1,000 bales of straw, and 2,500 dog toys in 2013. The group urges population control through neutering and adoption from shelters and campaigns against organizations such as the American Kennel Club that promote the selection of purebred breeds.
PETA takes the following position on dogs and cats:
In a perfect world, animals would be free to live their lives to the fullest, raising their young and following their natural instincts in their native environments. Domesticated dogs and cats, however, cannot live "free" in our concrete jungles, so we are responsible for their care. People with the time, money, love, and patience to make a lifetime commitment to an animal can make an enormous difference by adopting an animal from a shelter or rescuing an animal from a perilous life on the streets.
Newkirk has stated that she doesn't use the word "pet," preferring the term "companion animal," and described PETA's vision:
For one thing, we would no longer allow breeding. People could not create different breeds. There would be no pet shops. If people had companion animals in their homes, those animals would have to be refugees from the animal shelters and the streets. You would have a protective relationship with them just as you would with an orphaned child. But as the surplus of cats and dogs (artificially engineered by centuries of forced breeding) declined, eventually companion animals would be phased out, and we would return to a more symbiotic relationship—enjoyment at a distance.
PETA claims that millions of dogs spend their lives chained outside in all weather conditions or locked up in chain-link pens and wire cages in puppy mills, and that even in good homes animals are often not well cared for. They would like to see the population of dogs and cats reduced through spaying and neutering and for people never to purchase animals from pet shops or breeders but to adopt them from shelters instead. PETA supports hearing dog programs in which animals are taken from shelters and placed in appropriate homes but does not endorse seeing-eye-dog programs because, according to one of the group's vice presidents, "[T]he dogs are bred as if there are no equally intelligent dogs literally dying for homes in shelters." PETA also opposes the keeping of fish in aquarium tanks, suggesting that people view computer videos of fish instead.
PETA opposes animal testing—whether toxicity testing, basic or applied research, or for education and training—on both moral and practical grounds. Newkirk told the Vogue magazine in 1989 that even if animal testing resulted in a cure for AIDS, PETA would oppose it. The group also believes that it is wasteful, unreliable, and irrelevant to human health, because artificially induced diseases in animals are not identical to human diseases. They say that animal experiments are frequently redundant and lack accountability, oversight, and regulation. They promote alternatives, including embryonic stem cell research and in vitro cell research. PETA employees have themselves volunteered for human testing of vaccines; Scott Van Valkenburg, the group's Director of Major Gifts, said in 1999 that he had volunteered for human testing of HIV vaccines.
PETA opposes the use of animals for producing clothing made with fur, leather, wool, or silk. It also opposes the use of down from birds and the use of silk from silkworms or spiders. The group notes on its website: "Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater." The group's ongoing campaigns against the use of animals for clothing include "Ink, Not Mink," which highlights images of celebrities with tattoos, including Brandon Flowers of the San Diego Chargers and many others.
Autism and dairy products controversy
According to ScienceBasedMedicine.org, PETA has "a history of (as the old saying goes) using science as a drunk uses a lamppost—for support rather than illumination. In that way they are typical of ideological groups. They have an agenda, they are very open about their beliefs, and they marshal whatever arguments they can in order to promote their point of view."
PETA claims on its website that "scientific studies have shown that many autistic kids improve dramatically when put on a diet free of dairy foods."
Studies such as these have been around for decades and are mainly centered around the concept that behavioral differences between people with autism and neurotypicals may be observed through a gluten-free diet. According to ScienceBasedMedicine.org:
Behavior in children, especially those with the challenge of autism, can be unpredictable. Unpredictable and variable symptoms lend themselves to confirmation bias, with a strong tendency to lead to the anecdotal experience that whatever is being looked for is real. For example, many parents believe that sugar makes their children hyperactive, when this is simply not true. ... The evidence for any effect on behavior is weak and likely not real. There is also no credible evidence to suggest that casein plays a causal role in autism. The evidence is overwhelming that autism is a genetic disorder. ... This is clearly, in my opinion, a campaign of fear mongering based upon a gross distortion of the scientific evidence. The purpose is to advocate for a vegan diet, which fits their ideological agenda. They are likely aware that it is easier to spread fears than to reassure with a careful analysis of the scientific evidence.
Even though the website cites studies, these studies are outdated, vague, relied on a very small sample size of children, were single-blind tests (which can be heavily influenced by an experimenter's bias), and conflated correlation with causation. The billboards put up by PETA promoting this research have also been considered offensive by many autistic individuals.
Wildlife conservation personalities
PETA is critical of television personalities they call self-professed wildlife warriors, arguing that while a conservationist message is getting across, some of the actions are harmful to animals, such as invading animals' homes, netting them, subjecting them to stressful environments, and wrestling with them—often involving young animals the group says should be with their mothers. In 2006, when Steve Irwin died, PETA Vice President Dan Mathews said Irwin had made a career out of antagonizing frightened wild animals. Australian Member of Parliament Bruce Scott said PETA should apologize to Irwin's family and the rest of Australia. On February 23, 2019, PETA faced major backlash for criticizing Google for creating a Google Doodle of Steve Irwin to honor his 57th birthday. PETA stated on Twitter: "#SteveIrwin was killed while harassing a ray; he dangled his baby while feeding a crocodile & wrestled wild animals who were minding their own business. Today’s #GoogleDoodle sends a dangerous, fawning message. Wild animals are entitled to be left alone in their natural habitats."
PETA Asia-Pacific was founded by Ingrid Newkirk in Hong Kong in 2005 to support animal rights programs and campaigns in Asia. Jason Baker, a former staff member of PETA who was involved in setting up PETA India and PETA Australia, is PETA Asia-Pacific's first director. Its offices are in Hong Kong and Manila. It works through public education, animal cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns. Its campaigns cover countries including China, Japan, Malaysia, and South Korea.
PETA Asia-Pacific promotes vegetarian and vegan diets through three specific campaigns: education about the benefits of a vegetarian diet, demonstrations and celebrity involvement against fast food outlets, and undercover investigations of animals used for live transport and traditional religious slaughter. The organization has also used the PETA Lettuce Ladies in local demonstrations. PETA Asia-Pacific regularly demonstrates against KFC outlets to promote better treatment of chickens used by the company.
PETA Asia-Pacific supports the PETA campaign "I'd Rather Go Naked Than Wear Fur," in which celebrities appear nude to express their opposition to wearing fur. The group also stages anti-fur events to publicize its opposition to fur. PETA Asia-Pacific has been involved in several undercover investigations of fur farms in China.
Animals used for entertainment
The group regularly protests the use of animals in entertainment, including circuses. These demonstrations are specific to the area, including anti-bull riding, not keeping wild animals in chains, stopping human–animal wrestling matches., and elephant polo. Allegations of animal cruelty surfaced in Thailand during the 2018 King's Cup Elephant Polo tourney.
Four days after an anti-polo PETA editorial ran in Bangkok's English-language newspaper, The Nation, the Thailand Elephant Polo Association announced that it will end polo matches in Thailand. The King's Cup Elephant Polo tourney had been held annually at Anantara Hotel Bangkok owned by Minor Hotels.
PETA Asia-Pacific also coordinates protests against other uses of animals it believes are abusive, including rats, which it seeks to improve the treatment of, and also advocates for improvements for companion animals. In 2016, PETA Asia-Pacific shocked customers with a fake pop-up shop in Bangkok called The Leather Work, which seemed to specialize in "luxury" leather bags, shoes, and other clothing and accessories. Inside the items, though, were what appeared to be the gory flesh, sinews, beating hearts, and blood of animals slaughtered for such items. According to the Asian Correspondent, the stunt caused shoppers to jump back and gasp in horror. PETA claims "to have found workers in crocodile farms 'sawing open reptile's necks while the animals are still alive'" and that "snakes and lizards are cruelly 'nailed to trees' or 'decapitated' before being 'skinned alive.'"
PETA India, based in Mumbai, was founded in January 2000. According to the group's website, it focuses principally on "investigative work, public education efforts, research, animal rescues, legislative work, special events, celebrity involvement and national media coverage."
The group has launched investigations of jallikattu events, circuses that use animals in performances, and filthy horse stables in Mumbai, among others. The investigation of 16 circuses in India over a nine-month period "revealed that animals used in circuses were subjected to chronic confinement, physical abuse, and psychological torment" and also led the Animal Welfare Board of India to "ban registration of elephants for performance in view of the cruelties and abuse suffered by them."
In 2015, with support from celebrities such as Paul McCartney and Pamela Anderson, PETA India rescued a 14-year-old male elephant named Sunder, who had been kept captive in chains "at a temple in the Kolhapur district of Maharashtra for seven years." Sunder was transferred to Bannerghatta Biological Park, a forested sanctuary, where he can roam freely in the company of other elephants.
PETA India is affiliated with Animal Rahat ("Rahat" means "relief"), a nonprofit organization that "was created to make a difference in the lives of working bullocks, donkeys, ponies, horses, and other animals." It's located in the sugar-mill district of Sangli, India, and is dedicated to providing "free aid to bullocks who work in sugar mills, donkeys who are used in the brick kilns, horses who pull carts, and other working animals" as well as helping "animals' owners, who are often too poor to afford the sustenance necessary to maintain animals' health and strength, pay for veterinary care in times of illness and injury, or give their animals time for rest and recuperation." The group, which began its work in 2011, "has worked to ensure that over 7,000 bullocks primarily employed in Maharashtra's sugar factories were replaced by mini-tractors."
Domain name disputes
In February 1995, a parody website calling itself "People Eating Tasty Animals" registered the domain name "peta.org". PETA sued, claiming trademark violation, and won the suit in 2001; the domain is currently owned by PETA. While still engaged in legal proceedings over "peta.org", PETA themselves registered the domains "ringlingbrothers.com" and "voguemagazine.com", using the sites to accuse Ringling Brothers and Barnum & Bailey Circus and Vogue of animal cruelty. PETA later surrendered the domains under threat of similar legal action over trademark infringement.
Position within the animal rights movement
Robert Garner of the University of Leicester writes that Newkirk and Pacheco are the leading exporters of animal rights to the more moderate groups in the United States—both members of an animal rights elite that he argues has shaken up the animal rights movement, setting up new groups and radicalizing old ones.
Philanthropedia says of the group: "A very controversial organization, PETA is known for bringing into public view the plight of animals of many different kinds. They have brought many issues to the front of people's consciousness about inhumane treatment of animals even though many experts find their marketing and communication tactics a bit extreme at times." The site's summary of expert opinion on the organization's strengths is as follows: "PETA is highly visible, consistent, and well organized. According to experts, they are very tightly focused on their mission and they are able to generate media attention to the cause."
Specific experts consulted by Philanthropedia, including academics and senior staff members of other nonprofits, made the following observations about the group's position within the animal rights movement:
- "PETA is not afraid to tackle any kind of animal abuse issue. They often start working on something well in advance of other organizations, take the 'heat' for others for years while educating people about the thing they're exposing. Then eventually, once a critical mass understands about the issue, it becomes 'mainstream'. I've seen this happen on a number of issues over the years, including fur, vegetarianism, animal research, wool, leather, etc."
- "Students name PETA more than any other organization concerning which group influenced them to make positive personal changes and also be activists."
- "PETA regularly convinces companies to replace their animal testing with non-animal alternatives as well as helping animals who are found living in cruel conditions in the pet and other industries. Their high profile campaigns result in many people becoming vegetarian and vegan."
- "They have brought many issues to the front of people's consciousness about inhumane treatment of animals even though sometimes the way it is done is a little overboard. They have moved the bar from what was considered unthinkable 25 years ago (e.g., humane treatment of laboratory animals) to being considered normal and expected."
- "I don't think one can talk about the animal movement without mentioning PETA. They put the issue ON the map. Whether agreeing or disagreeing with their tactics, [there] is no denying that they are probably one of, if not the, most-well known animal group. And if taken outside the animal movement, that they are a well-known 'brand' in general. That is an amazing impact for a so-called 'fringe' issue."
- "Without PETA, the number of people who have even HEARD of animal rights/welfare/protection would be reduced by at least half, in my best guestimate."
Despite the group's successes, there has been criticism of PETA from both the conservative and radical ends of the animal rights movement. Michael Specter writes that it provides for groups such as the Humane Society of the United States the same dynamic that Malcolm X provided for Martin Luther King, or Andrea Dworkin for Gloria Steinem—someone radical to alienate the mainstream and make moderate voices more appealing. The failure to condemn the Animal Liberation Front triggers complaints from the conservatives, while the more radical activists say the group has lost touch with its grassroots, is soft on the idea of animal rights, and that it should stop the media stunts, the pie-throwing, and the use of nudity. "It's hard enough trying to get people to take animal rights seriously without PETA out there acting like a bunch of jerks," one activist told writer Norm Phelps. However, Phelps continued: "But it's hard to argue with success, and PETA is far and away the most successful cutting-edge animal rights organization in the world, in terms of both membership and spreading the animal rights message to the public at large."
The ads featuring barely clad or naked women have been criticized by some feminist animal rights advocates. When Ronald Reagan's daughter Patti Davis posed naked for Playboy, donating half her $100,000 fee to PETA, the group issued a press release saying Davis "turns the other cheek in an eye-opening spread," then announced she had been photographed naked with Hugh Hefner's dog for an anti-fur ad. In 1995, PETA formed a partnership with Playboy to promote human organ donation, with the caption "Some People Need You Inside Them" on a photograph of Hefner's wife. The long-standing campaign, "I'd rather go naked than wear fur," in which celebrities and supermodels strip for the camera, generated particular concern.
Newkirk has replied to the criticism that no one is being exploited, the women taking part are volunteers, and if sexual attraction advances the cause of animals, she is unapologetic. Asked in 2007 how she feels when criticized from within the movement, she said: "Somebody has to push the envelope. If you say something that someone already agrees with, then what's the point, and so we make some more conservative animal protection organizations uncomfortable; they don't want to be associated with us because it will be embarrassing for them, and I understand that. Our own members write to us sometimes and say, 'Oh why did you do this? I don't want anyone to know I'm a PETA member.'"
Gary Francione, professor of law at Rutgers School of Law-Newark, argues that PETA is not an animal rights group—and further that there is no animal rights movement in the United States—because of their willingness to work with industries that use animals to achieve incremental change. This makes them an animal welfare group, in Francione's view: what he calls the new welfarists. A proponent of abolitionism, Francione argues that PETA is trivializing the movement with what he calls the "Three Stooges" theory of animal rights, making the public think progress is underway when the changes are only cosmetic.
However, like Francione, PETA describes itself as abolitionist. Newkirk told an animal rights conference in 2002 that PETA's goal remains animal liberation: "Reforms move a society very importantly from A to B, from B to C, from C to D. It's very hard to take a nation or a world that is built on seeing animals as nothing more than hamburgers, handbags, cheap burglar alarms, tools for research, and move them from A to Z ..."
Francione has also criticized PETA for having caused grassroots animal rights groups to close, groups that he argues were essential for the survival of the animal rights movement, which rejects the centrality of corporate animal charities. Francione writes that PETA initially set up independent chapters around the United States, but closed them in favor of a top-down, centralized organization, which not only consolidated decision-making power, but centralized donations too. Now, local animal rights donations go to PETA, rather than to a local group. Some members of the animal-rights movement have responded that Francione's position with respect to groups engaged in actual fieldwork is unnecessarily divisive and hurts animal advocacy.
|Wikinews has related news: Ingrid Newkirk, co-founder of PETA, on animal rights and the film about her life|
- "PETA's Vital Work". PETA.
- "About PETA". PETA.
- "Financial Reports". PETA. Retrieved July 8, 2018.
- For its focus and claim to be the largest AR group in the world, see "PETA's mission statement", PETA, accessed May 1, 2013
- For the number of employees, see Galkin, Matthew. "I Am an Animal: The Story of Ingrid Newkirk and PETA", HBO, 2007.
- Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002, p. 161ff.
- Pacheco, Alex and Francione, Anna. The Silver Spring Monkeys, in Peter Singer (ed.) In Defense of Animals, Basil Blackwell 1985, pp. 135–147.
- "PETA's mission statement", PETA, accessed July 3, 2010.
- For Newkirk and Pacheco being the leading exporters of AR, see Garner, Robert. Animals, politics, and morality. Manchester University Press, 1993; this edition 2004, p. 70.
- For Francione's criticism, see Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, 1996, pp. 67–77.
- Brandt, Peter. "PETA's Ingrid Newkirk", Salon, April 30, 2001. The full quote:
"What I say to myself all the time is that we have our heads in the clouds looking for Utopia, but we have our feet firmly planted on the ground dealing with reality. We make no bones about the fact that we want an end to all cruelty to animals. But I think the meat industry and the leather industry and the experimenters understand, especially if we're fighting them, that we will back off if they move society and their industry a step forward. We're not going to stop everything overnight, so while we work for the ideal we certainly wish to provide the carrot-and-stick incentives to move along toward that goal.
"Animals are going to die by the millions today in all sorts of ugly ways for all sorts of ridiculous, insupportable reasons. If one animal who is lying in a battery egg farm cage could have the extra room to stretch her wing today because of something you've done, I think she would choose to have that happen."
- For the feminist criticism, see Adams, Carole J. Neither Man nor Beast: Feminism and the Defense of Animals. Continuum International Publishing Group, 1995, pp. 135, 228. Also see Garner, Robert. The political theory of animal rights. Manchester University Press, 2005, p. 144.
- For the argument that PETA trivializes animal rights and the way Phelps responds to it, see Phelps, Norm. The Longest Struggle: Animal Advocacy from Pythagoras to PETA The longest struggle: animal advocacy from Pythagoras to PETA"]. Lantern Books, 2007, p. 242.
- For Newkirk's response, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
- Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 227.
- For her education in a convent and her career details, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
- For Washingtonian of the Year, see "Past Washingtonians of the Year", The Washingtonian, accessed June 26, 2010.
- Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
- Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992. Archived March 16, 2013, at the Wayback Machine
- Guillermo, Kathy Snow. Monkey Business. National Press Books, 1993, p. 18.
- For the Pacheco quote and for Pacheco introducing her to Peter Singer's book, see Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
- For the "five people in a basement" quote, see Schwartz, Jeffrey and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force. HarperCollins, 2002, p. 161.
- For the early membership of PETA, and Pacheco's background, see Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 229.
- For Kim Stallwood's involvement, see Liddick, Don. Eco-Terrorism. Greenwood Publishing Company, 2006, p. 53.
- Carbone, Larry (2004). '"What Animal Want: Expertise and Advocacy in Laboratory Animal Welfare Policy. Oxford University Press, p. 149, see figure 4.2.
- Curnutt, Jordan (2001). Animals and the Law: A Sourcebook. Santa Barbara, California: ABC-CLIO. pp. 55–57. ISBN 1-57607-147-2. Retrieved August 12, 2010.
- Pacheco, Alex. "Testimony on the Silver Spring monkeys case, U.S. House Subcommittee on Science, Research, and Technology, PETA, accessed June 26, 2010.
- Doidge, Norman. The Brain That Changes Itself. Viking Penguin, 2007, p. 141.
- Johnson, David. Review of The Mind and the Brain: Neuroplasticity and the Power of Mental Force, curledup.com, 2003, accessed June 26, 2010.
- For information about the neuroplasticity studies, see Leary, Warren E. "Renewal of Brain Is Found In Disputed Monkey Tests", The New York Times, June 28, 1991.
- "Constraint-Induced Movement Therapy" Archived 2007-01-03 at the Wayback Machine, excerpted from "A Rehab Revolution", Stroke Connection Magazine, September/October 2004, accessed June 26, 2010.
- Sideris, Lisa et al.""Roots of Concern with Nonhuman Animals in Biomedical Ethics"". Archived from the original on 2006-09-01. Retrieved 2008-06-03., Institute for Laboratory Animal Research, ILAR Journal V40(1), 1999.
- Schwartz, Jeffrey M. and Begley, Sharon. The Mind and the Brain: Neuroplasticity and the Power of Mental Force, Regan Books, 2002, p. 161.
- Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 233.
- For the view that the case was pivotal to the animal rights movement, see Leary, Warren E. "Renewal of Brain Is Found In Disputed Monkey Tests", The New York Times, June 28, 1991.
- Carlson, Peter. "The Great Silver Spring Monkey Debate", The Washington Post, February 24, 1991.
- "PETA to move 40 Norfolk workers to Los Angeles". The Virginian-Pilot.
- "Join Our Team". PETA. October 25, 2013.
- "Cover Story: Cows and Chickens and Naked Celebs! (Oh My!)".NonProfitPRO.
- "Animal rights", Encyclopædia Britannica, first accessed July 10, 2006, and again June 26, 2010.
- ""PETA annual review 2004"". Archived from the original on 2005-02-15. Retrieved 2005-02-15.CS1 maint: BOT: original-url status unknown (link), PETA, accessed June 22, 2015.
- Pesce, Carolyn. "Holding the 'radical line'", USA Today, September 3, 1991.
- Markoe, Lauren (2015-03-12). "At PETA's shelter, most animals are put down. PETA calls them mercy killings". Washington Post. Retrieved February 28, 2019.
- Financial Statement, PETA, accessed May 16, 2017.
- For the outdated number of website hits, see Glass, Suzanne. "The Peta principal", The Financial Times, November 7, 2008.
- Meet PETA's Leadership, accessed 22 June 2015.
- Sam Simon Named As Honorary Director Of PETA, accessed 22 June 2015.
- "Pictures: PETA's Famous Faces," Chicago Tribune, accessed 22 June 2015.
- Servando, Kristine (March 4, 2009). "7 companies win PETA's 'Proggy Awards'". ABS-CBNnews.com. Retrieved August 5, 2010.
- For example, as shareholders of YUM! Brands, which owns KFC, PETA submitted a shareholders' resolution asking for more humane treatment of the animals KFC processes.
- For the Yum story, see "PETA resolution among five for Yum shareholders", 'Business First, May 18, 2005.
- For some of the companies PETA has boycotted, see Friedman, Monroe. Consumer Boycotts: Effecting Change through the Marketplace and the Media. Routledge 1999, p. 181ff and particularly p. 186.
- For the purchase of shares in McDonald's and Kraft, see "Peta buys stock to gain influence in US boardrooms", The Daily Telegraph, May 24, 2010.
- For McDonald's, see "McDonald's eyes PETA-friendly option", CNN, December 29, 2004.
- For Wendy's, see "Wendy's steps up animal welfare standards", USA Today, September 5, 2001.
- For Petco, see "PETA and Petco announce agreement Archived 2010-07-24 at the Wayback Machine, PETA, April 12, 2005, accessed June 27, 2010.
- For Polo Ralph Lauren, see "Peta claims victory as fashion house drops fur", Associated Press, June 10, 2006.
- "Fashion and Dress," Encyclopædia Britannica, accessed 2006.
- "Here's the rest of your fur coat", accessed June 26, 2010; also see webcitation.org.
- Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, p. 74.
- For some of the celebrity anti-fur ads, see "Animals used for clothing", PETA Media Center, accessed June 30, 2010.
- "Pie hit should earn PETA 'terrorist' label: MP", CBC News, January 26, 2010; Pie tossing is terrorism, MP says", The Toronto Star, January 26, 2010.
- ""The Satya Interview With Ingrid Newkirk: Part II: Activism and Controversy"". Archived from the original on 2001-05-15. Retrieved 2001-05-15.CS1 maint: BOT: original-url status unknown (link), Satya, January 2001, accessed June 27, 2010.
- "Mulesing by the Wool Industry" on PETA web site
- According to PETA: "Australian ranchers perform a barbaric procedure called "mulesing," in which they force live sheep onto their backs, restrain their legs between metal bars, and, often without any painkillers whatsoever, carve huge chunks of skin away from the animals' backsides or attach vise-like clamps to their flesh until it dies and sloughs off. Both procedures are terribly painful."
- See also "The Wool Industry" on PETA web site
- Berry, Petrina (June 21, 2010). "UK retailer bans Aussie mulesing wool". The Sydney Morning Herald. Retrieved 21 June 2010.
- Smith, Wesley, A Rat Is a Pig Is a Dog Is a Boy: The Human Cost of the Animal Rights Movement, Encounter Books, 2010, pp 94–8.
- Emily Feldman, "PETA Sues SeaWorld Over Killer Whale Enslavement," NBC10 7 February 2012.
- "California: Suit That Called Whales Slaves Is Dismissed," Associated Press 8 February 2012.
- "SeaWorld to redesign tank for Killer Whales amid public criticism". The Orlando News.Net. 16 August 2014. Retrieved 16 August 2014.
- Bever, Lindsey (February 25, 2016). "Beleaguered SeaWorld admits employees spied on animal-rights activists". Washington Post.
- Pedicini, Sandra (February 25, 2016). "SeaWorld admits employees posed as animal activists to spy on critics". Orlando Sentinel.
- People for the Ethical Treatment of Animals (PETA) (September 23, 2011). "Patricia De Leon Slams Bullfighting". (PETA). Retrieved Sep 23, 2011.
- AOL Latino (September 23, 2011). "Patricia De León en contra del toreo". AOL Latino (in Spanish). Retrieved Sep 23, 2011.
- Terra (September 23, 2011). "Patricia de León lidera campaña de PETA contra las corridas de toros". Terra (in Spanish). Archived from the original on February 4, 2013. Retrieved Sep 23, 2011.
- "Germany rules animal rights group's Holocaust ad offensive". Ha'aretz. Associated Press. July 8, 2010. Retrieved August 20, 2010.
- Teather, David. "'Holocaust on a plate' angers US Jews", The Guardian, March 3, 2003.
- Patterson, Charles. Eternal Treblinka, Lantern Books, 2002.
- For the letter to Arafat, see PETA's letter to Yasser Arafat Archived 2009-11-28 at the Wayback Machine, February 3, 2003; Dougherty, Kerry "Arafat gets ass-inine plea from PETA on intifada", Jewish World Review, February 10, 2003.
- For "Holocaust on your Plate," see Teather, David. "'Holocaust on a plate' angers US Jews", The Guardian, March 3, 2003.
- For "Are Animals the New Slaves?", see Brune, Adrian. PETA exhibit provokes anger from blacks, Orlando Sentinel, October 5, 2005; "Are Animals the New Slaves?", PETA's Animal Liberation Project; PETA Rethinks 'Slavery' Exhibit at the Wayback Machine (archived April 30, 2008), Southern Poverty Law Center, August 15, 2005.
- "Animal rights campaign compares murdered women to meat" CBC News (13 November 2002).
- "PETA ad compares Greyhound bus attack to slaughtering animals", CBC, 6 August 2008.
- "PETA compares bus decapitation to animal slaughters", National Post, 6 August 2008.
- "PETA compares bus beheading to animal slaughter" Archived 2009-08-22 at the Wayback Machine, CTV News, 6 August 2008.
- For the PETA blog posts, see "Cannibalistic Attack on Greyhound Bus Prompts Ad" Archived 2008-08-08 at the Wayback Machine, PETA, August 6, 2008, and "We Got Your Hate Mail ... " Archived 2008-10-21 at the Wayback Machine, PETA, August 7, 2008, accessed July 17, 2010.
- PETA Tells Kids to Run From Daddy Archived 2006-05-06 at the Wayback Machine, Fox News, November 25, 2005.
- Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 241.
- For PETA's response, see Lueck, Thomas J. "PETA Offers An Apology To Giuliani For Milk Ads", The New York Times, September 2, 2000.
- For the Mothers Against Drunk Driving complaint, see Johnson, Mike and Spice, Linda. "Saving face?; PETA's new anti-milk ad campaign, aimed at teens, angers AG department," Milwaukee Journal Sentinel, May 20, 2000.
- White, Madeline (August 23, 2011). "PETA to launch porn website: Is this still about animal rights?". Globe and Mail. Toronto. Retrieved August 23, 2011.
- For sea kittens and other name changes, see Pluck You - Hmm. Would you rather live in Commerce City or KentuckyFriedCruelty.com?, Westword, March 22, 2007; Save the Sea Kittens, PETA, accessed June 27, 2010.
- Also see "PETA Woos Hamburgers with Rare Offer", CBS News, April 22, 2003.
- For the New Yorker interview, see Specter, Michael. "The Extremist: The woman behind the most successful radical group in America", The New Yorker, April 4, 2003.
- Lady Gaga's Meat Dress, 13 September 2010, Ingrid Newkirk
- Mother of Shark Attack Victim Says PETA Campaign Is 'Over the Top', Joshua Rhett Miller, Fox News, September 29, 2011
- Miller, Michael E. (30 July 2015). "PETA calls for Walter Palmer to be 'hanged' for killing Cecil the lion". The Washington Post. Washington. Retrieved 30 July 2015.
- Galkin, Matthew. "I Am an Animal: The Story of Ingrid Newkirk and PETA", HBO, 2007.
- Rood, Justin. "Undercover Cameras OK, Judge Rules" Archived 2007-04-26 at the Wayback Machine, ABC News, April 13, 2007.
- Unnecessary Fuss, Peta.org. The film can be downloaded from *Unnecessary Fuss Part 1 *Part 2 *Part 3 *Part 4 *Part 5 (video).
- Carbone, Larry. What Animals Want: Expertise and Advocacy in Laboratory Animal Welfare Policy". Oxford University Press, 2004, p. 90.
- For descriptions of the experiments and the PETA investigation, see Blum, Deborah. Monkey Wars. Oxford University Press, 1995, p. 118.
- Also see Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 237.
- Rudacille, Deborah. The Scalpel and the Butterfly: The Conflict between Animal Research and Animal Protection. University of California Press 2000, pp 145–147.
- For a description of the case in the ILAR journal, see Sideris, Lisa; McCarthy, Charles & Smith, David H.""Roots of Concern with Nonhuman Animals in Biomedical Ethics"". Archived from the original on 2006-09-01. Retrieved 2008-06-03., Bioethics of Laboratory Animal Research, Institute for Laboratory Animal Research (ILAR) Journal V40 (1) 1999.
- Sarah Avery, "Beleaguered Supplier Denies Animal Cruelty," Greensboro News & Record 29 October 1990.
- Associated Press, "Hearing Begins for Carolina Biological," 9 March 1993.
- David A. Hall, "Company Cleared of Animal Cruelty Charges by Judge," Greensboro News and Record 19 May 1994.
- Hearne, Vicki. Can an ape tell a joke?, Harpers, November 1, 1993.
- "High court throws out $4.2 million judgment animal trainer won in libel, privacy suit" Archived 2011-06-11 at the Wayback Machine, The Reporters Committee for Freedom of the Press, February 22, 1994, accessed June 26, 2010.
- "PETA v. Bobby Berosini" Archived 2011-07-19 at the Wayback Machine, Supreme Court of Nevada, May 22, 1995, accessed June 28, 2010.
- Geer, Carri. "Animal rights group's requests on Berosini assets rejected", Las Vegas Review-Journal, April 20, 1998.
- Geer, Carri. "Berosini ordered to return $2 million to United States", Las Vegas Review-Journal, February 15, 2000.
- Greer, Carri. "Former showman and his wife ordered to pay three law firms", Las Vegas Review-Journal, March 11, 2002.
- For PETA's involvement in the HLS investigation, see Doward, Jamie, and Townsend, Mark. "Beauty and the beasts", The Observer, August 1, 2004. Also see "A controversial laboratory", BBC News, January 18, 2001.
- For PETA's material, see"Undercover video footage of HLS employees beating a puppy". Archived from the original on 2005-11-03. Retrieved 2005-09-02.CS1 maint: BOT: original-url status unknown (link), filmed at the Huntingdon Research Centre, England (video), accessed June 26, 2010; Video on YouTube, accessed June 28, 2010;"Undercover video footage of HLS employees apparently dissecting a live monkey". Archived from the original on 2005-10-31. Retrieved 2005-10-31.CS1 maint: BOT: original-url status unknown (link), filmed at the HLS Princeton Research Center, New Jersey, U.S. (video), accessed June 20, 2009.
- Associated Press. PETA probe spurs indictment of three for cruelty to pigs, July 9, 1999.
- McNeil, Donald G. "The Nation: Gaining Ground; At Last, a Company Takes PETA Seriously", The New York Times, July 25, 2004.
- Buske, Jennifer. "PETA Urges Withdrawal Of Support for Drug-Test Lab", The Washington Post, August 3, 2008.
- Benz, Kathy and McManus, Michael. PETA accuses lab of animal cruelty, CNN, May 17, 2005.
- For details of the fine and the citations, and Covance's response, see Scott, Luci. "Probe leads to Covance fine", The Arizona Republic, April 1, 2006.
- For the PETA perspective, see Video footage from inside Covance Archived 2006-07-05 at the Wayback Machine, PETA, and "Covance fined for violations of the Animal Welfare Act" Archived 2006-06-13 at the Wayback Machine, PETA, accessed June 28, 2010.
- For the Covance perspective, see Covance Announces Conclusion Of U.S. Food and Drug Administration and Department of Agriculture Inspections of Its Vienna, VA Facility Archived November 1, 2006, at the Wayback Machine, Covance press release, March 31, 2008, accessed June 26, 2010.
- Miroff, Nick. "Rights Group Targets Circus", The Washington Post, September 21, 2006.
- For PETA's material, see "Carson & Barnes Trainer Videotaped Beating, Shocking Elephants", PETA, July 6, 2006, accessed June 26, 2010; and PETA undercover video of Tim Frisco, animal care director of the Carson & Barnes Circus, training elephants, PETAtv.com (video), accessed June 26, 2010.
- Kanso, Heba. "PETA releases video of angora rabbit investigation in China", CBS News, November 20, 2013.
- Kanso, Heba. "World's largest clothing retailer drops angora wool after talks with PETA", CBS News, February 11, 2015.
- Elejalde-Ruiz, Alexia. "Zara parent bans sales of Angora wool, donates fur to Syrian refugees", Chicago Tribune, September 30, 2015.
- Schecter, Anna. "PETA: There's No Such Thing as Humane Wool", NBC News, July 8, 2014.
- Drape, Joe. "PETA Accuses Two Trainers of Cruelty to Horses", The New York Times, March 19, 2014.
- Drape, Joe. "Steve Asmussen Fined for Violating Horse Racing's Drug Rules", The New York Times, November 23, 2015.
- Privman, Jay. "Asmussens outrun personal, professional trials", ABC News May 4, 2016.
- Coyle, Haley. "Skinned alive and clubbed to death - the sick secrets of China's dog leather trade", The Daily Mirror, December 20, 2014.
- "Undercover Investigation: Dogs Bludgeoned and Killed in Leather Industry", PETA.org, accessed October 6, 2015.
- Moyer, Justin Wm. "Another Whole Foods mess: Abuse alleged at pig farm linked to chain", The Washington Post, September 21, 2015.
- Mitchell, Dan. "Whole Foods hit with another lawsuit", Fortune, September 23, 2015.
- Stempel, Jonathan "Whole Foods wins dismissal of PETA lawsuit over meat claims", Reuters, April 27, 2016.
- Gibson, Kate. "The price of luxury? Storied brand tied to animal abuse", CBS News, June 24, 2015.
- Luscombe, Richard. "'Monkeygate' scandal hits Florida as breeding farms face abuse investigation", The Guardian, July 6, 2015.
- AFP. "Taiwan charges pigeon owners over flutter on races", Bangkok Post, September 27, 2015.
- Curkin, Charles. "PETA Revives Luxury Fight", The New York Times, February 25, 2016.
- Miller, Daniel. "Investigation launched into North Carolina dairy farm as cows are filmed wading through their own manure", The Daily Mail, August 18, 2014.
- CBS News. "Calif. restaurants serving live, squirming octopus taking heat from PETA", CBSNews.com, November 17, 2016.
- Malisow, Craig. "New PETA Billboard Takes Aim at Texas A&M Dog Experiments", Houston Press, September 20, 2017.
- Hugo, Kristin. "Watch: Company Caught on Video Drowning Live Pigeons for Student Dissection Charged with 25 Counts of Animal Cruelty", Newsweek, January 10, 2018.
- Edenloff, Al. "Charges dropped against Bio Corp", Echo Press, 24 April 2018.
- Weinberg, Lindsay. "PETA Exposé About Cruelty of Mohair Production Spurs Retail Bans", The Hollywood Reporter, 24 May 2018.
- Runyon, Luke. "Judge Strikes Down Idaho 'Ag-Gag' Law, Raising Questions For Other States", NPR, August 4, 2015.
- Runyon, Luke. "Federal Lawsuit Filed Over North Carolina Anti-Whistleblower Law", EcoWatch, January 13, 2016
- Diekneite, Max. "Animal rights, free speech groups sue over 'ag-gag' law", KCCI Des Moines, October 11, 2017.
- Valentine, Katie. "How ALEC Has Undermined Food Safety by Pushing 'Ag Gag' Laws Across The Country", ThinkProgress, March 19, 2013.
- Chappell, Bill. "Judge Overturns Utah's 'Ag-Gag' Ban On Undercover Filming At Farms", NPR, July 8, 2017.
- Berry, Harrison. "Ninth Circuit Appeals Court Strikes Down Key Provisions of Ag-Gag Law" Archived 2018-01-19 at the Wayback Machine, Boise Weekly, January 5, 2018.
- Reinitz, Jeff. "UPDATE: Federal judge strikes down Iowa's Ag Gag law", The Courier, January 9, 2019.
- PETA. "Animals Used for Food", PETA.org, accessed 28 Feb. 2019.
- "10 Reasons to Go Vegan in the New Year (2019)". PETA. 2010-06-25. Retrieved 2019-10-15.
- PETA. "Fight Climate Change by Going Vegan", PETA.org, accessed 28 Feb. 2019.
- PETA. "Order Your FREE Vegan Starter Kit", PETA.org, accessed 28 Feb. 2019.
- PETA. "Need Help Going Vegan? Get a Vegan Mentor!", PETA.org, accessed 28 Feb. 2019.
- PETA. "Beauty Without Bunnies", PETA.org, accessed 28 Feb. 2019.
- PETA. "Vegan Recipes", PETA.org, accessed 28 Feb. 2019.
- Lushing, Margaux. "Panda Express Launches Vegan-Friendly Entrees, After Talks With PETA", Forbes, 27 Feb. 2019.
- Kravitz, Melissa. "How PETA Has Changed American Fast Food Menus", Forbes, 1 March 2019.
- Chiorando, Maria. "US Politician Alexandria Ocasio-Cortez Urged to Promote Vegan Climate-Friendly Food", Plant Based News, 28 Feb. 2019.
- Interlandi, Jeneen. "PETA and Euthanasia: Even among animal lovers, killing unwanted pets is a divisive issue." Newsweek, April 28, 2008.
- Greenwood, Arin (26 March 2015). "Animal Advocates Cheer As Bill Aimed At High-Kill PETA Shelter Is Signed Into Law". Huffington Post. Retrieved 26 March 2017.
- Weiner, Rachel (23 February 2015). "Virginia measure could put PETA out of the animal shelter business". The Washington Post. Washington DC. Retrieved 23 February 2017.
- VDACS Online Animal Reporting, "," accessed 26 February 2015.
- VDACS Online Animal Reporting, "," accessed 12 February 2015.
- "Animal Rights Uncompromised: 'No-Kill' Shelters", PETA, accessed June 26, 2010; "A reply from PETA to a letter inquiring about its euthanization decisions" at the Wayback Machine (archived February 10, 2004), Petrescueonline.net, accessed June 26, 2010.
- "Euthanasia: The Compassionate Option" Archived 2009-04-29 at the Wayback Machine, PETA, accessed June 27, 2010.
- Newkirk, Ingrid. "Controlling an animal as deadly as a weapon", San Francisco Chronicle, June 8, 2005.
- Virginia Department of Agriculture and Consumer Services "Results - Reporting Year 2018", 2018.
- "Center for Consumer Freedom – Consumer Group Asks Virginia Government to Reclassify PETA as a Slaughterhouse". Consumerfreedom.com. 2008-01-17. Retrieved 2012-10-16.
- Janice Lloyd, "PETA Says 'Exploiters Raise Euthanasia Issue," USA Today 4 March 2012.
- "Wells: 'I did what I was told'". Tifton Gazette. 2007-03-14. Archived from the original on 2013-02-04. Retrieved 2012-10-16.
- "Georgia agriculture commissioner: Gassing of strays is local issue - wistv.com - Columbia, South Carolina |". wistv.com. 2007-03-14. Retrieved 2012-10-16.
- "Archived copy" (PDF). Archived from the original (PDF) on 2016-03-04. Retrieved 2016-03-04.CS1 maint: archived copy as title (link)
- "Judge Orders Georgia to Enforce Law Preventing Use of Animal Shelter Gas Chambers". Fox News. Archived from the original on 2013-01-23. Retrieved 2012-10-16.
- "myatltv.com/article_watl.aspx?storyid=105335". Retrieved July 28, 2012.
- "State: Shelter Illegally Gassing Pets". 11alive.com. Archived from the original on 2013-01-16. Retrieved 2012-10-16.
- "PETA Employees Face 31 Felony Animal-Cruelty Charges for Killing, Dumping Dogs". Archived from the original on 2007-03-08. Retrieved 2006-06-21.CS1 maint: BOT: original-url status unknown (link), Lincoln Tribune.
- King, Lauren. "PETA Workers Cleared of Animal Cruelty, Guilty of Littering," The Virginian-Pilot, February 3, 2007
- "DA probes into PETA procedures". The Roanoke-Chowan News-Herald. Retrieved 2012-10-16.
- "The Dilemma of the Unwanted", San Francisco Chronicle, June 30, 2005.
- Deanna leBlanc (12 November 2014) Man claims PETA stole, killed family pet Archived 2015-02-21 at the Wayback Machine, retrieved 26 February 2015.
- Edwards, Jonathan. "Family of euthanized Chihuahua sues PETA". PilotOnline.com. The Virginian-Pilot. Retrieved 19 January 2016.
- "Monkey Can't Own Copyright To His Selfie, Federal Judge Says". NPR.org. Retrieved 2019-01-01.
- "Monkey 'selfie' 'led to lost income'". BBC News. 2014-08-07. Retrieved 2019-01-01.
- Turner, Camilla (2017-07-13). "Photographer in bizarre selfie court battle reveals that being sued by a monkey has left him broke". The Telegraph. ISSN 0307-1235. Retrieved 2019-01-01.
- Berlinger, Joshua (2017-09-12). "PPETA, photographer reach settlement in 'monkey selfie' case". CNN. Retrieved 2019-02-25.
- "Cooking Mama Kills Animals - Happy Thanksgiving From PETA". Kotaku.com. 2008-11-17. Retrieved 2012-10-16.
- "PETA Releases New Super Chick Sisters". Kotaku.com. 2009-11-12. Retrieved 2012-10-16.
- "PETA Roasts Super Meat Boy With Tofu". Kotaku.com. 2010-12-01. Retrieved 2012-10-16.
- Schreier, Jason (2012-10-08). "Humans Are The Enemy In This Ridiculous PETA Pokémon Parody". Kotaku. Retrieved 2012-10-10.
- "Super Chick Sisters". Retrieved 2 July 2015.
- "Campaign Highlights". Kentucky Fried Cruelty. PETA. 2013. Retrieved 15 December 2013.
- "PETA and KFC". Kentucky Fried Cruelty. PETA. 2013. Retrieved 15 December 2013.
- "For What it's Worth: PETA's New Super Chick Sisters". VentureBeat. Retrieved 2 July 2015.
- PETA (2009). New Super Chick Sisters. PETA.
Description: Princess Pamela Anderson has been captured by evil Ronald McDonald, who plans on making her a part of his unhappy meals along with the chickens who are tortured for McDonald's restaurants. Help free Princess Pam and rescue the chickens from McDonald's cruelty!
- "PETA Releases New Super Chick Sisters". Kotaku. Retrieved 2 July 2015.
- "Why is PETA targetting McDonalds". McCruelty (part of PETA). Retrieved 3 July 2015.
- Waugh, Rob (November 15, 2011). "Animal rights activists blast star for wearing fur - but it's Super Mario (and the fur's virtual, too)". Daily Mail. London. Retrieved March 12, 2012.
- Horn, Leslie (November 17, 2011). "PETA Claims Mario Dig Was 'Tongue-in-Cheek'". PC Magazine. Retrieved March 12, 2012.
- "Don't buy fake Ugg boots, say dog owners". Worcester News. October 10, 2011. Retrieved March 12, 2012.
- Fahey, Mike (November 12, 2009). "PETA Releases New Super Chick Sisters". Kotaku. Retrieved May 7, 2014.
- Zivalich, Nikole (December 2, 2010). "Team Meat Responds To PETA's Super Meat Boy Parody, Super Tofu Boy". G4TV. Retrieved May 7, 2014.
- Splechta, Mike (June 25, 2013). "PETA has MMA fighters free animals in kickass River City Ransom clone". GameZone. Retrieved May 8, 2014.
- Fahey, Mike (November 19, 2008). "Cooking Mama Responds to PETA". Kotaku. Retrieved May 8, 2014.
- "Nintendo Responds to PETA's "Pokémon Black & Blue"". Archived from the original on 2015-07-09. Retrieved 2015-07-09.
- Frank, Allegra (March 31, 2017). "PETA takes aim at Nintendo for 1-2-Switch's milking minigame". Polygon. Retrieved March 8, 2019.
- White, Daniel. "Pope Francis Is PETA's Person of the Year", TIME
- Bedard, Paul. "GOP's Mary Matalin is PETA's 'Person of the Year'", Washington Examiner, 8 December 2016
- Independent Staff. "Monkey that took selfie named 'Person of the Year' by PETA", The Independent, 6 December 2017
- Newkirk, Ingrid. "The ALF: Who, Why, and What?", Terrorists or Freedom Fighters? Reflections on the Liberation of Animals. Best, Steven & Nocella, Anthony J (eds). Lantern 2004, p. 341.
- Schneider, Alison. "As Threats of Violence Escalate, Primate Researchers Stand Firm", The Chronicle of Higher Education, November 12, 1999.
- Shankbone, David. "Interview with Ingrid Newkirk", WikiNews, November 13, 2007. Also see Shankbone, David. "Ingrid Newkirk, co-founder of PETA, on animal rights and the film about her life", WikiNews, November 20, 2007.
- "Join PETA's Community Animal Project" Archived 2010-01-10 at the Wayback Machine, PETA, accessed June 26, 2010.
- "PETA's Spay-Neuter Clinics: Miracles Performed Daily", PETA.org, accessed October 5, 2015.
- "How a House Can Change a Life – PETA's Doghouse Program in Action", PETA.org, accessed October 5, 2015.
- "Helping Animals in Our Region", PETA's Community Animal Project; Doing What's Best for Our Companion Animals, PETA.org, accessed October 6, 2015. "PETA dresses in KKK garb outside Westminster Dog Show", USA Today, February 10, 2009.
- "Helping Animals in Our Region", PETA's Community Animal Project; Doing What's Best for Our Companion Animals, PETA.org, accessed October 6, 2015.
- "The Rights Of Animals", St. Petersburg Times, Sept. 4, 1988.
- Animal Rights Uncompromised: PETA on 'Pets', PETA, accessed June 27, 2010.
- Lindsay Barnett, "PETA's Vice President: We Don't Want To Take Your Dog Away", Los Angeles Times 10 January 2009.
- Fish in Tanks: No, Thanks!, PETA, accessed March 29, 2009.
- Vogue, September 1989.
- Animal Experiments: Overview Archived 2008-02-16 at the Wayback Machine, PETA, accessed June 30, 2010. Also see Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
- Van Valkenburg, Scott. "Letters: White-coat welfare", Seattle Weekly, July 7, 1999; see Scott Van Valkenburg Archived 2008-12-11 at the Wayback Machine, PETA, accessed June 30, 2010.
- Animals Used for Clothing position statement.
- "Down and Silk: Birds and Insects Exploited for Feathers and Fabric". PETA.
- Animals Used for Clothing, accessed 1 December 2015.
- Chargers' Flowers Makes Ad for PETA: 'Ink, Not Mink', Times of San Diego, 10 December 2014.
- Novella, Steven. "PETA Embraces Autism Pseudoscience". sciencebasedmedicine.org. Science Based Medicine: Exploring Issues and Controversies in Science and Medicine. Retrieved 20 March 2015.
- "Got Autism? Learn About the Link Between Dairy Products and the Disorder". peta.org. PETA. Retrieved 20 March 2015.
- Kluger, Jeffrey. "Got Credibility? Then You're Not PETA". Time Magazine. Retrieved 20 March 2015.
- Walls, Jeannette (2006). "PETA sheds no crocodile tears for Steve Irwin", MSNBC, September 11, 2006.
- "Steve Irwin: Not a True 'Wildlife Warrior'", accessed June 27, 2010.
- PETA renews attack on Irwin, news.com.au, accessed September 15, 2006.
- Miller, Ryan (Feb 23, 2019). "Twitter rips PETA for criticizing Steve Irwin's Google doodle on the late conservationist's birthday". USA Today. Retrieved February 24, 2019.
- "PETA Asia pacific web site". Retrieved 17 March 2010.
- "Students look at members of PETA Asia-Pacific protesting against killing animals for food at Tokyo's Shibuya district". August 3, 2009. Retrieved 17 March 2010.
- "Maggie Q Poses Nearly Naked With Chilis". September 27, 2007. Retrieved 17 March 2010.
- "TV Star Goes Green for PETA's Ad Campaign". November 20, 2007. Retrieved 17 March 2010.
- "Hilltop Hoods Frontman Joins PETA Campaign". June 14, 2007. Archived from the original on 9 September 2009. Retrieved 19 March 2010.
- "Filipino singer goes naked for pro-vegetarian campaign". August 19, 2009. Archived from the original on 29 January 2011. Retrieved 17 March 2010.
- "Shanghai's First PETA Benefit Gets Wild". March 15, 2010. Retrieved 17 March 2010.
- "Hong Kong: PETA Anti-fur Activists Speak Out". February 25, 2010. Archived from the original on 28 March 2010. Retrieved 19 March 2010.
- "Peta Campaigns". June 7, 2007. Retrieved 17 March 2010.
- "Ohala Patrick Ribbsaeter for Peta Asia Pacific". November 17, 2007. Archived from the original on 11 January 2010. Retrieved 17 March 2010.
- "PETA Charity Responds To Dragon Gate Monkey Abuse". June 3, 2009. Archived from the original on 2010-03-28. Retrieved 17 March 2010.
- Baker, Jason (4 October 2018). "On World Animal Day, it's time to end elephant polo" (Opinion). The Nation. Retrieved 4 October 2018.
- "Video: Shocking expose of elephants beaten in extreme heat at Anantara Elephant Polo Tournament" (Press release). PETA Asia. 2018-03-09. Retrieved 4 October 2018.
- Heinecke, William E (8 October 2018). "Like PETA, Minor Hotels is serious about elephant welfare in Thailand" (Opinion). The Nation. Retrieved 8 October 2018.
- "Animal rights group urges kindness and respect for rats". January 30, 2008. Retrieved 17 March 2010.
- "PETA: Sanchong shelter is an embarrassment to Taiwan". June 7, 2008. Retrieved 17 March 2010.
- Asian Correspondent Staff. "Bangkok: PETA shocks shoppers with gory campaign against leather industry", Asian Correspondent, May 6, 2016.
- "About PETA". Retrieved 16 November 2015.
- "New Investigation Exposes Jallikattu Cruelty". Archived from the original on 13 November 2015. Retrieved 16 November 2015.
- "Victory: Following PETA Investigation, Animal Welfare Board To Stop Use Of Elephants By Circuses". Archived from the original on 17 November 2015. Retrieved 16 November 2015.
- "Investigation Exposes Filthy Horse Stables in Mumbai". Archived from the original on 2 January 2016. Retrieved 16 November 2015.
- "Elephants Still Being Subjected to Torture in Indian Circuses: PETA". Retrieved 16 May 2016.
- "Elephant Sunder: Amitabh Bachchan credits PETA for giant baby's free home". Retrieved 16 November 2015.
- "PETA India's History: Compassion in Action". Archived from the original on 17 November 2015. Retrieved 16 November 2015.
- "Animal Rahat: Changing Minds, Changing Practices". Animal Rahat. Retrieved 16 May 2016.
- Basu, Indrani. "How PETA's 'Animal Rahat' Is Saving India's Exploited Bullocks, One Sugar Factory at a Time", The Huffington Post, September 30, 2015.
- The site contained links to other sites advocating the consumption of meat, the use of leather and animal furs, and promoting the benefits of animal experimentation in medical research. Tennant, Diane (March 12, 1996). "PETA Finds Satiric Web Site to be Tasteless". The Virginian-Pilot. p. E1.
- "PETA v Doughney". United States Court of Appeals for the Fourth Circuit.
- A PETA spokesperson said that "the people who are doing this are the lowest of the low. We can't help but be amused that we are so threatening to people like this that they would go to so much trouble as to steal away our name." Krigel, Beth Lipton. "Circus in domain trademark flap", CNET News.com, April 24, 1998.
- Richtel, Matt. "You Can't Always Judge a Domain by Its Name", The New York Times, May 28, 1998.
- "Not in Vogue" Archived 2009-07-14 at the Wayback Machine, Legal Technology Insider, March 23, 1999.
- Garner, Robert. Animals, politics, and morality. Manchester University Press, 1993; this edition 2004, p. 70.
- Philanthropedia: Expert Reviews of PETA (People for the Ethical Treatment of Animals), "Expert Reviews" tab, accessed October 20, 2015.
- Philanthropedia: Expert Comments: Evidence of Impact, "Expert Reviews" tab, accessed October 20, 2015.
- Phelps, Norm. The longest struggle: animal advocacy from Pythagoras to PETA". Lantern Books, 2007, p. 242.
- For feminist criticism of the Patti Davis ad, see""PETA and a Pornographic Culture"". Archived from the original on 2007-12-31. Retrieved 2006-07-29.CS1 maint: BOT: original-url status unknown (link), Feminists for Animal Rights newsletter, vol 8, no 3–4, 1994.
- For reference to the poster, Patti Davis, and the human organ donation campaign, see Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, pp. 74–75.
- Adams, Carole J. Neither Man nor Beast: Feminism and the Defense of Animals. Continuum International Publishing Group, 1995, p. 228. Also see p. 135 for more on the anti-fur ads.
- For a general discussion of the issues, see Adams, Carole J. and Donovan, Josephine. Animals and Women: Feminist Theoretical Explorations. Duke University Press, 1995.
- Newkirk, Ingrid. "PETA president speaks up for animals", at 25:44 mins, Animal rights convention, June 30, 2002, accessed June 28, 2010.
- For the Three Stooges point, see Rosenberg, Howard. "Fighting tooth and claw", The Los Angeles Times, March 22, 1992.
- For the argument that the changes are cosmetic, see Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, pp. 67–77.
- Francione, Gary. Rain without Thunder: The Ideology of the Animal Rights Movement. Temple University Press, pp. 67–77.
- Bockman, Jon. "Welfarists or Abolitionists? Division Hurts Animal Advocacy", Animal Charity Evaluators, March 17, 2015.
- Pence, Gregory. Classic Cases in Medical Ethics: Accounts of Cases That Have Shaped Medical Ethics. McGraw-Hill, 2007.
- Workman, Dave P. Peta Files: The Dark Side of the Animal Rights Movement, Merril Press, 2003.
|Wikiquote has quotations related to: People for the Ethical Treatment of Animals|
|Wikimedia Commons has media related to People for the Ethical Treatment of Animals.|