Pearl Automation

Pearl Automation Inc. was a company building aftermarket automobile technology, focused on delivering “driver awareness features”[1] and helping “speed up the pace”[2] of technology adoption in cars. Pearl was founded by Bryson Gardner, Joseph Fisher and Brian Sander in 2014 and announced its first product in June 2016.[3] The company is based in Scotts Valley, California.[2]

Pearl Automation
FounderBryson Gardner, Joseph Fisher, Brian Sander
Number of employees


The Pearl RearVision product was purchased by American Road Products Inc.[4] as Pearl Automation Inc. closed its operations[5]. The product continues to be sold, supported and maintained for its customers.

Pearl’s first product, RearVision, was an aftermarket automotive backup camera and alert system[6] that attaches around a license plate and sends video directly to your smartphone[3]. The system is solar powered[7] and included two wide angle[3] high-definition cameras.[6][8]

Pearl sells products direct to consumers[2] through its own website and through and Crutchfield.[9] In January 2017, Pearl announced a partnership with InstallerNet.[10]


Pearl has raised $50 million in Series A and B venture capital rounds, from investors Shasta Ventures, Accel, Venrock and Wellcome Trust.[2]


  1. Times, Los Angeles. "Got an old car? Thanks to three Apple renegades, you can install your own rearview camera". Retrieved 2016-07-21.
  2. Tilley, Aaron. "These Ex-Apple Engineers Want To Put A Backup Camera With Computer Vision On Your Car". Retrieved 2016-07-21.
  3. Lynley, Matthew. "Pearl Automation's license plate cover puts a car backup camera on your phone". TechCrunch. Retrieved 2016-07-21.
  4. "American Road Products Inks Deal With Pearl Automation". Twice. Retrieved 2018-03-20.
  5. Goel, Vindu (2017-06-26). "Pearl Automation, Founded by Apple Veterans, Shuts Down". The New York Times. ISSN 0362-4331. Retrieved 2018-03-20.
  6. Bhuiyan, Johana (2016-06-21). "A team of ex-Apple engineers just launched the Nest for cars". Recode. Retrieved 2016-07-21.
  7. Popper, Ben (2016-06-21). "A huge team of Apple veterans is now making smart accessories for your car". The Verge. Retrieved 2016-07-21.
  8. Goel, Vindu; Cruz, Anthony (2017-01-02). "Growing a Different Apple". The New York Times. ISSN 0362-4331. Retrieved 2017-01-20.
  9. Broussard, Mitchel. "Former Apple Employees' 'RearVision' Vehicle Camera Launches for $500". Retrieved 2017-01-20.
  10. "Pearl Backup Camera Teams With InstallerNet". 2017-01-04. Retrieved 2017-01-20.
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