Norma (supermarket)

Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.

Norma Warenhandels-GmbH
GmbH
IndustryRetail (grocery)
Founded1960s
HeadquartersNürnberg, Germany
ProductsMainly own brand, with a few larger and regional brands
Revenueabout 6 billion Euro
Websitewww.norma-online.de

Company

In 1921 the family company George Roth in Fürth, Germany, was founded. Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company.

Concept

In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.

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