NBCUniversal Cable Entertainment Group

NBCUniversal Cable Entertainment Group, formerly NBCUniversal Cable Entertainment & Cable Studios, is the division of NBCUniversal that oversees all of the conglomerate's non-sports cable television channels.

NBCUniversal Cable Entertainment
NBCUniversal Cable Entertainment & Cable Studios
FoundedAugust 2, 2004 (2004-08-02)
Key people
  • Mark Lazarus (chairman, NBCU Broadcast, Cable, Sports and News)
  • Frances Berwick (President, Lifestyle Networks))
  • Chris McCumber (President, Entertainment Networks)
ParentNBCUniversal Broadcast, Cable, Sports and News
DivisionsLifestyle Network Group
Entertainment Networks


NBC Universal Cable Entertainment & Cable Studios

In July 2008, Universal Cable Productions was split from Universal Media Studios (UMS) and placed into NBCUniversal's NBCU Cable Entertainment division. The unit was placed under the direction of a management team consisting of 5 executives.[1]

NBCUniversal Cable

In February 2013, following the acquisition of the company by Comcast, NBCUniversal merged its two cable divisions, NBCUniversal Cable Entertainment & Cable Studios and NBCUniversal Entertainment & Digital Networks and Integrated Media, into one unit.[2] By April 2013, Comcast Entertainment Studios, or E! Studios, was renamed Wilshire Studios.[3] Jeff Wachtel was transferred from his position as co-president of USA to head of content at Universal Cable Productions.[4]

With the resignation of E! President Suzanne Kolb in September 2014, NBCU Cable announced the formation of Lifestyle Network Group consisting of Bravo, Oxygen, E! Entertainment and Esquire Network. The Group was to be led by Frances Berwick, president of Bravo and Oxygen Media with Esquire Network president Adam Stotsky to take over as general manager of E![5]

On April 14, 2014, Comcast purchased Lions Gate Entertainment and Sony Pictures Entertainment's stakes in Fearnet, acquiring full ownership of the channel. Comcast plans to fold Fearnet into its existing horror- and thriller-focused network Chiller (owned by the company's NBCUniversal Cable unit), although some of Fearnet's programming may be moved to Syfy.[6]

Hammer ordered a reorganization that creates the Entertainment Networks group with Chiller, Cloo, Syfy, and USA Network by transferring two Syfy executives out and placing USA Network president Chris McCumber in charge of the group as president. Transferred Syfy executives include the executive vice president of original content, who moved to the post of executive vice president of scripted content under the chief content officer of NBCU Cable, and the president of Syfy and Chiller, who moved to president of strategy and commercial growth at NBCU Cable. Sprout was also added to Lifestyle Network.[4] On September 9, 2017, Sprout was renamed to Universal Kids while the Sprout brand would be used for its pre-school programming block.[7][8]

The group agreed to purchase a majority stake in Craftsy digital network from equity firms in May 2017.[9] Craftsy was renamed Bluprint with Craftsy.com become its a la carte classes and Craftsy Unlimited service becoming Bluprint, while adding additional lifestyle categories.[10]

In January 2019, NBCUniversal reorganized to make way for their streaming service. Bonnie Hammer was transferred to the new post of chairman at Direct-to-Consumer and Digital Enterprises for NBCUniversal, while the cable group was placed under the NBCUniversal Broadcast, Cable, Sports and News group.[11]

In early 2019, Universal Cable Productions changed its name to Universal Content Productions in order to reflect the move into digital productions.[12] In October 2019, Universal Content Productions was transferred from NBCUniversal Cable Entertainment Group to NBCUniversal Content Studios.[13]

NBCUniversal Cable units

Former units:

NBCUniversal Direct-to-Consumer and Digital Enterprises

NBCUniversal Entertainment & Digital Networks and Integrated Media
IndustryCable, internet
FoundedJanuary 31, 2011 (2011-01-31)
Key people
  • Matt Strauss
  • (chairman)
  • Maggie McLean Suniewick (president, Digital Enterprises)

NBCUniversal Direct-to-Consumer and Digital Enterprises is a division of NBCUniversal that holds the streaming service and their digital networks and previously held a part of NBCUniversal's cable portfolio as well as Telemundo.


Entertainment & Digital Networks and Integrated Media

NBCUniversal Entertainment & Digital Networks and Integrated Media was organized in 2011 in the wake of Comcast's NBCUniversal takeover and was headed by Lauren Zalaznick. Their cable channels were transferred to NBCUniversal Cable Entertainment & Cable Studios in 2013 while they Telemundo and Mun2 to a new division called NBCUniversal Hispanic Enterprises and Content. The move also created the corporate-level position of executive vice president in charge of digital ventures for Zalaznick,[2] taking the digital networks with her.[12]

Digital Enterprises

Lauren Zalaznick was appointed to head this division as executive vice president after her previous division was split into two, with most units being merged into NBCUniversal Cable Entertainment & Cable Studios and becoming NBCUniversal Cable Entertainment Group and the rest becoming NBCUniversal Hispanic Enterprises and Content[2] and taking the digital networks and the Integrated Media group with her, including Women At NBCU, Hispanics At NBCU and the NBCU Digital Council.[12] In September 2013, Zalaznick left NBCUniversal and executive VP Cesar Conde took over most of the division. NBCUniversal Consumer Products, headed by Russell Hampton, and Fandango, headed by Paul Yanover, was transferred to Universal Studios under its vice chairman Jeff Shell, while the Integrated Media group, headed by John Shea, was transferred to Linda Yaccarino, chairman of advertising sales and client partnerships.[15]

Evan Shapiro, the group's former pivot president, took over the unit in the new position of executive vice president at Digital Enterprises under Conde, the executive VP of NBCUniversal International Enterprises.[16] NBCUniversal Digital Enterprises hired additional executives in preparation for the roles outside of its first direct-to-consumer services: Patricia Parra Hadden as senior vice president for marketing and Ben McLean for business affairs/development, content licensing, operations and strategy.[17]

In October 2015, Digital Enterprises announced Seeso, a comedy-oriented over-the-top subscription VOD channel, which became a private beta in December and launched in January launch.[18] However, Digital Enterprises closed down Seeso in late 2017.[19]

Maggie McLean Suniewick was named president of NBCUniversal Digital Enterprises in September 2016 when she was hired from her position as executive in charge of NBCUniversal's Symphony initiative.[20] On June 19, 2017, Laura Lee began as executive VP of content, strategy and operations of the enterprise to oversee their recently purchased stake in Snap, Buzz and Vox Media.[21]

Direct-to-Consumer and Digital Enterprises

In a January 2019 NBCUniversal reorganization, Digital Enterprises was placed under Bonnie Hammer as chairman of NBCU Direct-to-Consumer and Digital Enterprises. The Digital Enterprises group was placed in this group,[11] The reorganization announcement indicated that a new streaming service would be formed in the new group.[22] The streaming service was announced on September 17, 2019 as Peacock, which is to be launched in April 2020.[23]



  • Telemundo (2011-2013)transferred to NBCUniversal Hispanic Enterprises and Content[2]>
  • Mun2 (2011-2013) transferred to NBCUniversal Hispanic Enterprises and Content[2]
  • Bravo (2011-2013) transferred to NBCUniversal Cable Entertainment Group[2]
  • Oxygen (2011-2013) transferred to NBCUniversal Cable Entertainment Group[2]
  • Sprout (2011-2013) transferred to NBCUniversal Cable Entertainment Group[2]
  • TVOne (2011-2013) joint venture, transferred to NBCUniversal Cable Entertainment Group[2]
  • Television Without Pity[2]
  • Seeso (2015-2017) shut down[2][19]

NBCUniversal Telemundo Enterprises

NBCUniversal Telemundo Enterprises
NBCUniversal Hispanic Enterprises and Content
NBCUniversal Hispanic Group
PredecessorNBCUniversal Entertainment & Digital Networks and Integrated Media
FoundedFebruary 4, 2013 (2013-02-04)
ParentNBCUniversal Film and Entertainment

NBCUniversal Telemundo Enterprises, formerly NBCUniversal Hispanic Enterprises and Content & NBCUniversal Hispanic Group, is the Hispanic culture outlet company and division of NBCUniversal.

NBCUniversal Hispanic Enterprises and Content was spun off from NBCUniversal Entertainment & Digital Networks and Integrated Media, taking Telemundo and Mun2 while most of the said unit was merged into NBCUniversal Cable Entertainment Group. Joe Uva was appointed as chairman of the unit starting April 3, 2013.[2]

On December 24, 2014, NBCUniversal announced that it would rebrand mun2 as NBC Universo on February 1, 2015, to coincide with the network's Spanish-language broadcast of Super Bowl XLIX.[24]

NBCUniversal Hispanic Group rolled out 1,000 hours of new programming for its two channels at Upfronts in May 2015. They also launched CultureFirst, an advertising initiative that helps advertisers create a full plan to reach out to Latinos, and co-programming opportunities that allows advertisers to promote content across NBC channels.[25] NBC Deportes, a dedicated Hispanic sports production unit, was also announced by Chairman Joe Uva and Chairman Mark Lazarus of NBC Sports Group.[26]

On October 12, 2015, NBCUniversal Hispanic Group was renamed NBCUniversal Telemundo Enterprises with Cesar Conde taking over as chairman from Joe Uva. Conde was already chairman of NBCUniversal International Enterprises. Uva would continue to oversee the move of NBC Deportes to the NBC Sports Group facility in Stamford, CT.[27] In a January 2019 NBCUniversal reorganization, Telemundo Enterprises was placed under Jeff Shell, the chairman of NBCUniversal Film and Entertainment.[11]



  1. Lafayette, Jon (July 20, 2008). "NBC Taps Cable-Studio Bosses". TV Week.com. Archived from the original on March 23, 2012. Retrieved 15 August 2012.
  2. James, Meg (February 4, 2013). "Bonnie Hammer to lead NBCUniversal cable entertainment channels". Los Angeles Times. Retrieved November 21, 2013.
  3. Marechal, AJ (April 29, 2013). "Gary Auerbach to Oversee Development at Wilshire Studios". Variety. Retrieved November 21, 2013.
  4. Littleton, Cynthia (February 9, 2016). "NBCU Cable Shakes Up Programming Operations With New Roles for Dave Howe, Bill McGoldrick". Variety. Retrieved February 13, 2016.
  5. Hamedy, Saba (September 30, 2014). "NBCUniversal announces new network group, management changes". Los Angeles Times. Retrieved December 18, 2014.
  6. Andreeva, Nellie (April 14, 2014). "Comcast Takes Full Control Of FEARnet, To Fold It In Into Chiller & Syfy". Deadline. Retrieved April 14, 2014.
  7. Steinberg, Brian (May 1, 2017). "NBCU's Sprout Grows Up: Universal Kids to Debut in September". Variety. Retrieved May 8, 2017.
  8. Getzler, Wendy (May 1, 2017). "A new age: Sprout to become Universal Kids". Kidscreen. Retrieved May 1, 2017.
  9. Littleton, Cynthia (May 10, 2017). "NBCUniversal Acquires Majority Stake in Craftsy Digital Network". Variety. Retrieved July 1, 2017.
  10. Spangler, Todd (July 17, 2018). "NBCU Relaunches Craftsy Network as Bluprint, a How-To Subscription-Video Service". Variety. Retrieved September 19, 2018.
  11. Steinberg, Brian (January 14, 2019). "NBCUniversal Shakeup: Mark Lazarus, [[Jeff Shell]], and Bonnie Hammer Promoted, Streaming Service to Launch in 2020 (EXCLUSIVE)". Variety. Retrieved January 15, 2019. URL–wikilink conflict (help)
  12. Goldberg, Lesley (February 8, 2019). "Sam Esmail Renews Overall Deal With Universal Content Productions". The Hollywood Reporter. Retrieved June 3, 2019.
  13. Littleton, Cynthia; Low, Elaine (October 7, 2019). "NBCUniversal Shakeup: Bonnie Hammer to Head Studios, Paul Telegdy Goes Solo at NBC". Variety. Retrieved October 8, 2019.
  14. Ng, Philiana (2011-11-30). "Steve Dolcemaschio Named President of NBCUniversal Cable Entertainment's Reality Studio". Hollywood Reporter.com. Retrieved 20 August 2012.
  15. Rose, Lacey (September 27, 2013). "Lauren Zalaznick to Leave NBCUniversal". Hollywood Reporter. Retrieved February 3, 2016.
  16. Malone, Michael (December 2, 2014). "Evan Shapiro Named NBCU's EVP Of Digital Enterprises". Multichannel News. Retrieved February 3, 2016.
  17. Spangler, Todd (September 16, 2015). "NBCU Digital Enterprises Hires Shazam's Patricia Parra Hadden to Lead Marketing". Variety. Retrieved February 3, 2016.
  18. Spangler, Todd (October 15, 2015). "NBCU Sets 'Seeso' Comedy Subscription VOD Channel Launch". Variety. Retrieved January 8, 2016.
  19. Otterson, Joe (August 9, 2017). "Seeso to Shut Down 'Later This Year'". Variety. Retrieved September 19, 2018.
  20. Holloway, Daniel (September 15, 2016). "Ted Harbert Departs NBCUniversal, Mark Lazarus Expands Role in Executive Shuffle". Variety. Retrieved January 15, 2019.
  21. Spangler, Todd (June 14, 2017). "NBCU Digital Hires Ex-YouTube Exec Laura Lee to Oversee BuzzFeed, Snap and Vox Partnerships". Variety. Retrieved January 15, 2019.
  22. Hayes, Dade (January 14, 2019). "NBCUniversal Entering The Streaming Wars With 2020 Launch Of Bonnie Hammer-Run Service; Mark Lazarus, Jeff Shell Also Get Major Promotions". Deadline Hollywood. Retrieved September 17, 2019.
  23. Andreeva, Nellie (September 17, 2019). "NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'". Deadline Hollywood. Retrieved September 17, 2019.
  24. Littleton, Cynthia (November 4, 2014). "Spanish-Language Cabler Mun2 to Relaunch as NBC Universo". Variety. Penske Media Corporation. Retrieved December 25, 2014.
  25. Ariens, Chris. "NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'". adweek.com. AdWeek. Retrieved 12 May 2015.
  26. Petski, Denise. "NBCUniversal Hispanic Group Unveils CultureFirst, NBC Deportes, Telemundo & NBC Universo 2015-16 Lineup, More — Upfronts". deadline.com. Deadline. Retrieved 12 May 2014.
  27. Lieberman, David (September 21, 2015). "NBCU Moves Spanish-Language Media To Cesar Conde From Joe Uva". Deadline Hollywood. Penske Business Media, LLC. Retrieved February 3, 2016.

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