MyFitnessPal

MyFitnessPal is a smartphone app and website that tracks diet and exercise to determine optimal caloric intake and nutrients for the users' goals and uses gamification elements to motivate users. Users can either scan the barcodes of various food items or manually add them in the database of over five million different foods. Working in conjunction with over 50 devices and apps including Fitbit and Garmin wearable devices users can synchronize their health data to third-party devices for easier mobility. In a Consumer Reports diet rating, the free version of MyFitnessPal was rated the best free program (with 83 points) in overall satisfaction, "maintenance, calorie awareness, and food variety".[1][2][3]

MyFitnessPal
Original author(s)Albert Lee
Mike Lee
Developer(s)MyFitnessPal, Inc.
Initial release2005
Operating systemAndroid, iOS
TypeHealth informatics, physical fitness
LicenseFreeware
Websitewww.myfitnesspal.com

In February 2015, Under Armour acquired MyFitnessPal.[4]

History

In 2005, MyFitnessPal was founded by Albert Lee and Mike Lee.[5]

On February 4, 2015, MyFitnessPal was acquired by athletic apparel maker, Under Armour, in a deal worth $475 million. MyFitnessPal had 80 million users at the time.[6]

On May 4, 2015, MyFitnessPal introduced a premium subscription tier for its applications. According to Mike Lee, the premium service allows subscribers "to make custom reports, to dig deeper into the nutrient density of the food, and to customize the measurements used to plan their meals."[7]

Security breach

On March 29, 2018, Under Armour disclosed a data breach of 150 million accounts at its subsidiary, MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers and government identifiers (social security numbers, national identification numbers). Under Armour was notified of the breach on the week of 19–25 March, and that the leak happened sometime in February. The affected users were notified via e-mail[8] and in-app notifications. All MyFitnessPal users were required to change their passwords. [9]

See also

References

  1. "'My Fitness Pal' tops list on Consumer Reports' new diet ratings". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  2. "Consumer Reports Rates Diet Plans: MyFitnessPal, A Free App And Website, More Satisfying Than Weight Watchers". Consumer Reports. January 2, 2013. Retrieved May 26, 2018.
  3. Bates, Claire (January 7, 2013). "Desperate to beat the bulge? Why a calorie-counting mobile app could be the recipe for success". London: Daily Mail. Retrieved May 26, 2018.
  4. Lorenz, Taylor (February 4, 2015). "Under Armour has acquired fitness apps MyFitnessPal and Endomondo for a combined $560 million". Retrieved May 26, 2018.
  5. "MyFitnessPal company profile". CrunchBase. Retrieved May 4, 2015.
  6. Perez, Sarah (Feb 4, 2015). "Under Armour Snatches Up Health And Fitness Trackers Endomondo And MyFitnessPal". TechCrunch. Retrieved May 26, 2018.
  7. Popper, Ben (May 4, 2015). "MyFitnessPal rolls out its first paid offering, a premium service for exercise buffs". The Verge. Retrieved May 26, 2018.
  8. Bloomberg (March 30, 2018). "150 Million MyFitnessPal Accounts Have Been Hacked, Under Armour Says". Fortune. Retrieved May 26, 2018.
  9. Newcomb, Alyssa (February 14, 2019). "Hacked MyFitnessPal Data Goes on Sale on the Dark Web—One Year After the Breach". Fortune. Retrieved September 20, 2019.
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