Madhuri Dixit

Dixit made her cinema debut in 1984 with Rajshri Productions' drama Abodh, opposite Bengali actor, Tapas Paul.[17] Upon release, the film failed commercially but Dixit's performance earned her positive reviews from critics. Aakash Barvalia of Gomolo wrote, "Madhuri excels in her role as a young bride who acquits herself well as the naive village girl and does not realise what marriage actually entails."[18] Her only release of 1985 - Awara Baap — flopped at the box office.[19] During this time, a monochrome photograph of hers, shot by Gautam Rajadhyaksha was featured on the cover of the then popular magazine Debonair[20] and she appeared as the cover girl of Filmfare in April 1986.[21]

Dixit's next four releases were the dramas Swati (1986), Manav Hatya (1986), Hifazat (1987) and Uttar Dakshin (1987). None of these films performed well either critically or commercially.[19] Hifazat marked Dixit's first of several collaborations with Anil Kapoor. In 1988, Dixit had four film releases; three of them —Mohre, Khatron Ke Khiladi and Dayavan —were commercial failures.[22]

In 1988, Dixit finally attained recognition when she played Mohini, an impoverished and miserable woman, who is forced to dance to make money for her father in N. Chandra's action romance Tezaab opposite Anil Kapoor.[23] The movie was the highest-grossing film of the year and she received her first Filmfare Best Actress Award nomination; the film's success established Dixit as a leading actress of Hindi cinema, and marked a significant turning point in her career.[24] It proved to be Dixit's first commercial success. Akshay Shah of Planet Bollywood wrote, "Madhuri Dixit also gives a fine tuned performance. Though she is more remembered for her crowd pleasing dance act Ek Do Teen, her acting needs to be noted, specially in the scenes where she is pitted against Anupam Kher."[25]

Her first release of 1989, Vardi, did fairly well at the box office. She next re-united with Anil Kapoor for Subhash Ghai's Ram Lakhan. She played Radha Shastri, a girl who falls in love with her childhood friend, but finds it hard to convince her father. Finishing up as the second highest-grossing film of the year, Ram Lakhan emerged as a "super-hit" at the box office.[26] Dixit's next release was the romantic drama Prem Pratigyaa, in which she was paired opposite Mithun Chakraborty. Her portrayal of Laxmi Rao, a distraught woman who influences a local underworld don letting him give up his bad habits, earned her a second nomination for the Filmfare Best Actress Award. Dixit collaborated with Trimurti Films for the action thriller Tridev which featured an ensemble cast (Sunny Deol, Naseeruddin Shah, Jackie Shroff, Sangeeta Bijlani, Sonam and Amrish Puri). It finished up as one of the biggest hits and the third highest-grossing film of the year.[27]

Her next release of the year, Vidhu Vinod Chopra's drama Parinda, co-starring Anil Kapoor, Jackie Shroff and Nana Patekar was another box office hit. She played Paro, who is killed on her wedding night along with Karan (played by Kapoor) by a gangster (played by Patekar). Aniket Joshi wrote, "Madhuri Dixit, the only female character in the film, has a small role as Paro (Karan´s love interest and Prakash´s sister) yet still does well in the few scenes she has."[28] Also that year, she starred in Ilaaka, Mujrim (both opposite Mithun Chakrobarty), Kanoon Apna Apna (opposite Sanjay Dutt) and Paap Ka Ant (opposite Govinda).

In 1990, Dixit appeared in nine films. Five of them—Maha-Sangram, Deewana Mujh Sa Nahin, Jeevan Ek Sanghursh, Sailaab and Jamai Raja—were commercially unsuccessful. Her first hit that year was Rakesh Roshan's action comedy film Kishen Kanhaiya (alongside Anil Kapoor and Shilpa Shirodkar). It tells the story of twin brothers who are separated at birth and re-unite in their youth. Dixit and Shirodkar played the love interests of Kapoor's characters. Dixit next played a strong-willed woman in the box-office average action drama Izzatdaar.[29] She won her first Filmfare Best Actress Award for portraying Madhu, a rich and arrogant girl who falls in love with a poorer boy, in Indra Kumar's romantic drama Dil opposite Aamir Khan. It emerged as the highest-grossing film of the year.[29] Dixit's final release of the year was the action drama Thanedaar, alongside Dutt, Jeetendra, Jaya Prada, which was critically and commercially successful.[29]

In 1991, Dixit had five film releases, the first of which was the romance Pyar Ka Devta. She next starred alongside Jackie Shroff in the psychological thriller 100 Days which emerged as "above average" at the box-office. She played Devi, a clairvoyant woman who has a vision of a murder and sets out to uncover the truth. She next starred in Saajan opposite Dutt and Salman Khan. A major critical and commercial success, the film earned Dixit praise for her portrayal of Pooja Saxena, who is in love with her idol - Sagar. She received her fourth Best Actress nomination for her work in the film.[30] Tatineni Rama Rao's Pratikar and Nana Patekar's Prahaar failed to do well at the box-office but were critical successes.

Dixit's first release of 1992 was Kumar's drama Beta, opposite Anil Kapoor. Dixit's portrayal of Saraswati, an educated woman who rebels against her manipulative mother-in-law, earned her critical acclaim. Upperstall.com commented, "She made Beta her own film totally stealing a march over the film's hero, Anil Kapoor. While the highlight of the film was undoubtedly Dhak Dhak Karne Laga – probably the sexiest and most popular dance of Madhuri's career, her blazing performance – that of a woman married to an illiterate, well-meaning man and who exposes her scheming mother-in-law whom her husband dotes on – had film reviewers gushing with several people jokingly saying the film should have been called Beti instead!"[31] The film finished up as the biggest hit of the year[32] and won her a second Filmfare Best Actress Award. Following the film's success, Dixit became famously known as the "Dhak Dhak Girl". Zindagi Ek Jua, Prem Deewane, Khel and Sangeet were her other releases of the year.

In 1993, Dixit reunited with Sanjay Dutt and Jackie Shroff in Subhash Ghai's crime drama Khalnayak. Her portrayal of Ganga, a police officer, who volunteers to go undercover, to trap an escaped criminal, garnered her critical acclaim. Shahid Khan of Planet Bollywood wrote, "In any other film, the heroine would not have much to do with a plot like this. So immense is the star-power of Madhuri Dixit that Subhash Ghai actually carved out a solid role for her in this macho tale of a bad boy and his shenanigans. She gives real competition to Sanjay Dutt. The audiences ran in droves to witness the Madhuri Dixit magic. In every scene, she holds you captive with her stunning beauty, demanding screen presence, expressive acting and excellent dancing skills. Saroj Khan's dance choreography is entertaining to watch, particularly in "Choli Ke Peeche Kya Hai". Madhuri's entrance is a riot with a prison inmate asking her, 'Kaisi aurat hai tu? (What kind of a woman are you?)' and she responds by slapping her and saying, 'Aisi aurat hoon main! (This is the kind of woman I am!)'".[33] Dixit's performance in Khalnayak earned her a sixth nomination for the Filmfare Best Actress Award and became the second highest-grossing film of the year.[34] Sudhir Mishra's Dharavi, Ramesh Talwar's Sahibaan, Singeetam Srinivasa Rao's Phool and Lawrence D'Souza's Dil Tera Aashiq were her other releases of the year.

In 1994, Dixit starred in Rahul Rawail's psychological thriller Anjaam, which marked her first of many collaborations with Shah Rukh Khan. Dixit's portrayal of Shivani Chopra, a revenge-seeking wife and mother earned her a seventh nomination for the Filmfare Best Actress Award. The film performed moderately well at the box office.[35]

Her next release was Rajshri Productions' family drama Hum Aapke Hain Koun..! opposite Salman Khan. The film emerged as one of the biggest hits in the history of Hindi cinema and made ₹ 1.35 billion worldwide, breaking the record of the film Sholay (1975). It became the highest grossing Bollywood film in Hindi cinema history after its theatrical run and held the record for 7 years till the release of Gadar: Ek Prem Katha (2001). Dixit's portrayal of Nisha, who falls in love with Prem (Khan's character) but their plans to be together are put in jeopardy when Nisha's sister dies, fetched her a third Filmfare Best Actress Award. Critics believed the film to be "too sweet" but appreciated Dixit's performance.[36] In the Millennium Edition of the "Guinness Book of World Records", Hum Aapke Hain Kaun became the Bollywood's highest-grossing film.[37] Upperstall.com wrote, "Madhuri Dixit, reunited with the banner that launched her, stands out and is undoubtedly the life of the film as Nisha. Be it the mischievous but strong-minded, independent girl who gives it to Prem as good as she gets or the woman willing to sacrifice her love believing she is doing the right thing, Madhuri is absolutely spot on creating one of the more memorable female characters of Hindi Cinema."[38]

Dixit achieved further success when she reunited with Indra Kumar for the romantic drama Raja opposite Sanjay Kapoor. She portrayed Madhu, a rich girl who falls for her childhood friend (played by Kapoor), however, she finds it tough to convince her two brothers of this relationship. It emerged as the fourth highest-grossing film of the year and its success was attributed to Dixit's immense popularity.[39] Her next release was David Dhawan's Yaraana opposite Rishi Kapoor, in which she played Lalita, a dancer on the run from her abusive lover. The film underperformed at the box office. Both the films earned her nominations for the Filmfare Best Actress Award.

The following year, both her films Prem Granth and Rajkumar flopped at the box office. In 1997, Dixit received critical acclaim for her portrayal of Ketki Singh, a village woman who struggles to confront and defeat the forces of oppression and male domination in Prakash Jha's Mrityudand alongside Shabana Azmi and Shilpa Shirodkar.[40] Upperstall.com wrote, "Madhuri gives a wonderful, insightful performance as the self-respecting educated woman married into a family of male chauvinistic upper class landlords and who is humiliated by her husband when she objects to his misdeeds, never hitting a false note. She more than matches up to seasoned artists like Shabana and Om Puri in their scenes together. In a word, she is mesmerizing."[31] She next starred in the dramas Koyla, Mahaanta and Mohabbat. With the exception of Koyla, none of these films performed well either critically or commercially.[41]

Dixit's fifth and final release of 1997 was Yash Chopra's musical romantic drama Dil To Pagal Hai. Co-starring Shah Rukh Khan and Karisma Kapoor, the film depicts the love stories of the dancers in a musical dance troupe. Her role of Pooja, a woman faced with a moral dilemma in a love triangle fetched her a fourth Filmfare Best Actress Award.[23][40] Dil To Pagal Hai emerged as a blockbuster at the box office and proved to be the second highest-grossing film of the year.[42]

She next starred in the N.Chandra- directed drama Wajood (1998) opposite Nana Patekar and Mukul Dev. She played Apoorva, a very rich girl who is misunderstood by Malhar, played by Patekar. Suparn Verma of Rediff commented: "..She nevertheless shows that even a weak role cannot stifle her as she animates the screen like only she can. Truly, the coming together of Nana, Madhuri and Chandra in one film is a tour de force."[43] Her next and only release of 1999 was the romance Aarzoo (1999) opposite Akshay Kumar and Saif Ali Khan. Upon release, the film emerged commercially unsuccessful.[44]

In 2000, Dixit starred in Rajkumar Santoshi's Pukar opposite Anil Kapoor. A love story based on the backdrop of the Indian Army, the film was shot over a course of 350 days.[45] Dixit's portrayal of Anjali, a heartbroken and jealous woman who swears revenge on Jai (played by Kapoor) for rejecting her, earned her the twelfth nomination for the Filmfare Best Actress Award.[46] She then played the title character in Gaja Gamini, the first feature film directed by painter M. F. Husain. Hussain got fixated with Dixit, and watched her movie Hum Aapke Hain Koun..! several times, and was certain that he would make a film only with her.[47] The film followed the story of Gaja Gamini, who appears in various incarnations as Mona Lisa, Shakuntala and others.[48] Pukar was an average grosser, while the latter underperformed at the box office.[49][50]

In 2001, Dixit starred in Deepak Shivdasani's love triangle Yeh Raaste Hain Pyaar Ke opposite Ajay Devgan and Preity Zinta.[51] Subsequently, Dixit reunited with Rajkumar Santoshi for the social drama Lajja (2001). Dealing with the issue of gender inequality, Dixit played Janki, a theatre actress who gets pre-maritally pregnant. Anita Bora of Rediff.com wrote: "Madhuri slips into her role as Janaki..with consummate ease..and..dazzles us with a class act."[52] The film was a box-office failure in India but was an overseas success[53][54] and fetched Dixit a Filmfare Award for Best Supporting Actress nomination.[46] Dixit's first release of 2002 was the love triangle Hum Tumhare Hain Sanam opposite Shah Rukh Khan and Salman Khan, where she played Radha whose married life blemishes when she gets obsessed with the career of her friend. A remake of director K. S. Adhiyaman's own Tamil film Thotta Chinungi (1995), the film took six years in making, with huge sabbaticals in between shoots due to several production problems.[55] The film emerged successful at the Indian box office.[56] Few critics noted that the delay made the film look outdated.[57][58]

Dixit's next release was Sanjay Leela Bhansali's period romance Devdas, co-starring Shah Rukh Khan and Aishwarya Rai. It was based on Sharat Chandra Chattopadhyay's novel of the same name.[59] She portrayed Chandramukhi, a courtesan who is in love with the title character.[60] Sita Menon of Rediff.com wrote: "The most understated role and perhaps the one that is most lingering, in terms of virtuosity, is that played by Madhuri Dixit. As Chandramukhi, she is simply stunning, lending passion, fire and gentleness with such consummate ease that watching her perform is sheer delight."[61] The film was screened at the 2002 Cannes Film Festival and was featured by Time in their listing of the "10 best films of the millennium".[62][63] The film emerged as a major commercial success with revenues of over ₹530 million (US$7.7 million).[64][65] Devdas was chosen as India's official entry for the Academy Award for Best Foreign Language Film and received a nomination for the BAFTA Award for Best Film Not in the English Language.[66] Dixit won the Filmfare Best Supporting Actress Award for her work in the film.[67] Post Devdas, Dixit shifted to Denver with her family.

The following year a film named after her, Main Madhuri Dixit Banna Chahti Hoon, was released[68] in which a woman (played by Antara Mali) aspires to become the new Madhuri Dixit by trying her luck in Bollywood.[69][70] Dixit also made an appearance on television as a host for the reality show Kahin Na Kahin Koi Hai on Sony TV.[71]

Dixit made her comeback as an actress after five years with a leading role in cinematographer Anil Mehta's dance film Aaja Nachle (2007).[72][73][74] She played Dia, a choreographer who returns to her town to save the endangered theatre where she learnt to dance. A box office failure, the film generated positive reviews for Dixit's portrayal.[75] Rajeev Masand of CNN-IBN criticised the plot, while he wrote about Dixit's performance: "It's hard to take your eyes off the screen when she's up there, dazzling you with her spontaneity, her easy charm and her 100-watt smile."[76] Her performance earned her another nomination for the Filmfare Best Actress Award.[46] In 2011, Dixit was felicitated by Filmfare with a special jury recognition for completing 25 years in the Indian film industry.[77]

Dixit relocated to India in 2011, and after another seven-year absence from the screen, starred in the black comedy Dedh Ishqiya in 2014. The film was a sequel to the 2010 film Ishqiya. She played a con-woman "Begum Para" opposite Naseeruddin Shah, Arshad Warsi and Huma Qureshi and expressed that she agreed to do the film because of the "unapologetic way" director Abhishek Chaubey presented Vidya Balan's character in Ishqiya.[78] The film opened to positive response from critics who called it "one of the year's most important releases".[79][80] Anupama Chopra called Dixit "compelling", while Deepanjana Pal of Firstpost wrote "She's still capable of keeping an audience glued to their seats when the credits start rolling, all because she's dancing on screen.".[81][82] The film won Dixit her fourteenth Filmfare nomination for Best Actress.[83]

Her next release of the year was debutant director Soumik Sen's Gulaab Gang, alongside Juhi Chawla.[23] Dixit portrayed Rajjo, the leader of a women's activist group. The film and her role was inspired by the real vigilante activist Sampat Pal Devi and her group Gulabi Gang. Pal filed a case against the film claiming that the makers did not take permission to make a film on her life, but the court later lifted the stay from the film.[84][85] To prepare for her role, Dixit practised Shaolin Kung fu, stick training, and close combat.[86] Gulaab Gang failed at the box office, earning mixed reviews.[87][88] Subhash K. Jha labelled Dixit's performance and demeanour "inconsistent".[89] However, Sampat Pal claimed that in Dixit's character she finds a "reflection of her own life so stark" that it makes her feel "it was she on screen".[90]

In 2018, Dixit made her debut in Marathi Cinema with the comedy-drama Bucket List. She played Madhura Sane, a middle aged housewife who takes the initiative to complete the bucket list of her deceased teenage heart donor. Dixit garnered critical acclaim for her portrayal; Mihir Bhanage of The Times of India wrote "Madhuri owns the film and sails through it with flying colours."[91] Kunal Guha of Mumbai Mirror said, "Madhuri Dixit long-overdue debut in Marathi cinema is a comfort watch even if a tad predictable and sappy."[92]

Dixit reunited with Anil Kapoor and Ajay Devgn in Indra Kumar's adventure comedy Total Dhamaal (2019). She portrayed Bindu Patel, who along with a group of people learns about a hidden treasure and then races to claim it. The film received mixed to negative reviews, however, Dixit's performance received a mixed-to-positive reception. Lakshana N Palat of India Today wrote: "The little respite in this adventure-comedy is the pairing of Anil Kapoor and Madhuri Dixit, who prove that they still have the same impeccable chemistry and partnership almost two decades later."[93] Total Dhamaal emerged as a major commercial success at the box office, grossing more than ₹200 crore (US$29 million) worldwide, and ranks among one of the highest-grossing Bollywood films of 2019.[94] Dixit produced the Marathi Netflix-drama 15 August under her production company RnM Motion Pictures.[95][96] In an interview with Scroll.in, Dixit said, "The film is about the freedom to love, the freedom to choose your career and the freedom to die".[97]

She next starred in Abhishek Varman's period drama Kalank, featuring an ensemble cast including Sanjay Dutt, Sonakshi Sinha, Alia Bhatt, Varun Dhawan and Aditya Roy Kapur.[98] Set in the 1940s prior to the partition of India, the film featured her as Bahaar Begum, the madam of a brothel. Writing for the NDTV, Saibal Chatterjee wrote, "In the blinding glow of Dixit's presence as a nautch girl who can turn on the magic at will, the younger cast members pale somewhat in comparison. She lights up the screen as only she can, pushing the others to strive harder."[99]

As of December 2019, Dixit will make her singing debut with a multilingual album called The Film Star[100] and produce Panchak, a Marathi film under her company RnM Moving Pictures.[101] She has committed to star in a Netflix original series, produced by Karan Johar.[102]

Dixit has participated in several stage shows, concert tours and televised award ceremonies. In 1993, Dixit participated in Live 93' Bollywood Concert alongside Amitabh Bachchan and Mithun Chakraborty. Since the mid 1990s to early 2000s, she performed at the "Madhuri Dixit Live" concert in India, the Middle East and United States.[103] In 2000, she performed at the Pepsi W2K Millennium Concert in Mumbai.[104] Between July to August 2008, Dixit, and actors Abhishek Bachchan, Amitabh Bachchan, Preity Zinta, Ritesh Deshmukh and Aishwarya Rai starred in the "Unforgettable World Tour" stage production in a 40-day show staged in 11 cities across North America, Europe and the Caribbean.[105]

In 2013, Dixit participated in the Access All Areas concert in Dubai with Shah Rukh Khan, Jacqueline Fernandez and Deepika Padukone.[106] The same year, she joined the fourth instalment of "Temptation Reloaded" where she performed with Khan, Rani Mukerji, Fernandez and Meiyang Chang in Auckland, Perth, Sydney and Dubai;[107] and in 2014 she performed in Malaysia with Khan, Mukerji and Arijit Singh.[108][109] She also performed in SLAM! The Tour which was held in the US, Canada, and London.[110] In 2015, Dixit participated in the show Fusion in Houston, along with Akshay Kumar, Sonakshi Sinha and Prabhu deva.[111] In 2018, she performed at the inaugural ceremony of Men's Hockey World Cup.[112]

She participated in the Hiru Golden Film Awards 2016 in Sri Lanka as a special guest along with Sunil Shetty, Neil Nitin Mukesh, Jackie Shroff, Sridevi and Karisma Kapoor.[113]

In 2013, Dixit launched her own online dance academy "Dance With Madhuri", where the users get an opportunity to learn to dance various dance styles and have a one-on-one lessons.[114]

In 1985, Dixit made her television debut in the Rajshri Production's series Paying Guest, in which she played Neena.[115] In 2002, Dixit hosted Sony Entertainment's matrimonial show Kahi Na Kahi Koi Hai.[116] Dixit featured as a talent judge for four seasons of the dance reality show Jhalak Dikhhla Jaa alongside Remo D'Souza and Malaika Arora Khan for the fourth season[117] and alongside Remo D'Souza and Karan Johar for the fifth, sixth and seventh seasons.[118][119]

In 2011, she featured as an anchor to launch a new entertainment channel, Life OK.[120] The same year, she hosted a competitive cooking game show, Food Food Maha Challenge along with Sanjeev Kapoor.[121] In 2016, Dixit featured as one of the jury of So You Think You Can Dance, an officially incensed version of the So You Think You Can Dance franchise, based on the original American production created by Dick Clark Productions.[122] Dixit co-judged first and second seasons of Colors TV's Dance Deewane, which gives an opportunity to contestants from three different generations.[123]

In May–June 2015 the Tamil Nadu Consumer's Forum sent her notices for "false representation" in advertisements of Maggi, a noodle brand in which toxic levels of lead were found.[124] She continued endorsing the safety of the product on Twitter, even when food regulators had already found more than 17 times the permissible limits of lead and the product was banned.[125]

On 5 June 2015, Food Safety and Standards Authority of India (FSSAI) orders banned all nine variants of Maggi instant noodles from India, terming them "unsafe and hazardous" for human consumption.[126] It was also found that the "health oats noodles", a product which had not even completed the mandatory "process of risk assessment", was promoted by the actress.[127]

During her years in the film industry, Dixit has been actively involved in promoting children's education and the safety of women. She featured in a series of one-minute telespots on preventing AIDS for the Maharashtra State AIDS Control Society in 2000.[128] In 2001, Dixit won ₹ 5,000,000 on Kaun Banega Crorepati, a game show then in its first season on the air. She donated her winnings for the welfare of the victims of 2001 Gujarat earthquake and to an orphanage in Pune.[129] She has supported various People for the Ethical Treatment of Animals (PETA) campaigns in India.[130][131][132]

In 2009, Dixit performed for NDTV Toyota Greenathon—India's first-ever nationwide campaign for saving the environment and creating awareness about environmental issues. NDTV organised India's first 24-hour live telethon, a fund-raising event that brings in people to donate money to support TERI's initiative—Lighting a Billion Lives which aims at providing solar power to villages without electricity.[133][134]

On 3 February 2011, Dixit spent an evening with 75 orphanage kids of farmers at an ashram in Trimbakeshwar and participated in the birthdays of two children: Hrishikesh and Rani. "We artists are ready to help such children. People from the higher society should come forward and stand firmly behind them," she said on the occasion.[135] Dixit is a Goodwill Ambassador and a patron for "Emeralds for Elephants" — a charity project for the conservation of Asian elephants and other endangered species. The project has been designed to create awareness and raise vital funds for the protection of the critically endangered Asian elephant. A collaborative project between the World Land Trust (a UK based nonprofit environmental organisation) and the Wildlife Trust of India that is creating protected wildlife corridors connecting National Parks and protected areas to others. Speaking about the issue she said: "Elephants are one of my favourite animals and I love them. So what we need to do today is to see how we can preserve our animals. I feel very strongly about this."[136]

In 2014, Dixit began working with UNICEF to advocate the rights of children and prevent child labour and child trafficking.[137] She participated in a fashion show organised by Lilavati hospital, to support the 'Save & Empower the Girl Child' initiative by the organisation.[138] The same year, the Government of Madhya Pradesh appointed her as the brand ambassador for its Mamta Abhiyaan (maternal and child health) campaign.[139] Dixit collaborated with Vogue for its Vogue Empower series on a short film on gender policing, 'Boys don't cry', directed by Vinil Mathew.[140] She was appointed as the brand ambassador for the Beti Bachao Beti Padhao campaign, by the Government of India in 2015, that aims to generate awareness and improve the efficiency of welfare services intended for girls.[141] She lent her voice for narrating the story of one of the eight girls who featured in Girl Rising: Woh Padhegi, Woh Udegi, a film on the education and empowerment of girls.[142] Dixit was appointed the brand ambassador and launched MAA (Mothers Absolute Affection), a flagship programme to ensure adequate awareness is generated on the benefits of breastfeeding.[143]

Additionally, Dixit has made public appearances to support charities and causes. On 4 February 2012, Madhuri Dixit interacted with Cancer affected children on World Cancer Day which was organised by Pawan Hans Helicopters Ltd at Juhu, Mumbai.[144] In 2013, she launched Sanofi India's campaign on World Diabetes Day (WDD), that encourages people to take proactive steps to effectively prevent, manage and control diabetes.[145] A year later, on 24 February 2014, she visited a school in Andheri, Mumbai to support the "Support My School" campaign.[146] She participated in 'Set Beautiful Free'– an event by One Foundation to provide home, education, food and healthcare to the daughters of trafficking victims.[147] In 2018, she attended a charity event by 'Nanhi Kali' NGO.[148]