MTV (Swiss TV channel)
MTV Switzerland was a localised version of MTV for the German-speaking market in that country. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming. Following the ceasing of VIVA Switzerland, MTV Switzerland was relaunched in April 2009 with more localized features to coincide ina dedicated website MTV.ch was launched in January 2010, alongside new music programming including a Swiss-German version of Brand New (Brand: neu). VIVA Switzerland was later revived in 2012.
|Launched||1 April 2008|
|Owned by||MTV Networks Europe|
|Picture format||576i (16:9 SDTV)|
|Headquarters||Berlin, Germany / Küsnacht ZH, Switzerland|
|Sister channel(s)||Comedy Central Switzerland|
|UPC Switzerland||Channel 28 (digital CH-D)|
|Sunrise TV||Channel 25 (HD)|
The majority of programming on MTV Switzerland is either a simulcast or delayed simulcast of MTV Germany with localized advertising, sponsorship, promos and events highlights relevant to the German-Swiss market.
MTV.ch features the localized album and singles chart.
On 1 April 2008 the Swiss version of MTV started.
On 5 October 2010, MTV announced that MTV Germany and MTV Austria will be remain as pay-tv service only. An exception is Switzerland, in which the German-speaking MTV Switzerland continued to be free-to-air.
On 1 July 2011, the new broadcasting logo from the USA was also taken over in Switzerland.
Former Local Shows
- Brand: neu
- MTV News
- Crispy News
- Jubaira (previously on VIVA Switzerland)
- Official website (in German)