MTV (Indian TV channel)

MTV India is an Indian pay television channel specialising in music, reality, and youth culture programming. It was launched in 1996 and is owned by Viacom 18, a joint venture operation between Viacom Inc. and TV18. Most of the programming on the channel is produced in Hindi.[1] MTV India has its headquarters in Vile Parle in Mumbai.[2]

Launched28 October 1996 (1996-10-28)
Owned byViacom 18
Picture format1080i HDTV
(downscaled to letterboxed 576i for SDTVs)
Broadcast areaSouth Asia
HeadquartersMumbai, India
Sister channel(s)VH1 India
Nickelodeon India
Comedy Central India
Colors Rishtey
Airtel digital TVChannel 480 (SD)
Independent TVChannel 703
(United States)
Channel 2006
Dish Network
(United States)
Channel 718
Channel 141
Dish TVChannel 455
Tata SkyChannel 807
Optus D2
(Australia and New Zealand)
12519 V 22500 3/4 (Irdeto Encryption)
d2hChannel 521
Channel 841
Channel 78
First Media
Channel 176
Channel 9
FastwayChannel 321
In DigitalChannel 251
Asianet Digital TVChannel 544 (SD)
Channel 843 (HD)
(Sri Lanka)
Channel 67
Singtel TV
Channel 658
Channel 40
now TV
(Hong Kong)
Channel 779
(Andhra Pradesh)
Channel 318 (HD)
Unifi TV (Malaysia)Channel 350

In 2014, Viacom 18 launched Pepsi MTV Indies, an indie music and subculture channel in partnership with Pepsi Co.[3]

In 2016, MTV Indies was replaced by MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting music, fiction and reality series.[4]






MTV Fully Faltoo Films

A series of spoof films under the banner of MTV Fully Faltoo Films were produced by MTV. The first film Ghoom, a spoof of 2004 film Dhoom was released theatrically on 2 June 2006.[12][13] Three more spoof films "Jadoo Ek Bar" (Jodhaa Akbar), "Bechaare Zameen Par" (Taare Zameen Par) and "Cheque De India" (Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.[14]


  1. Mahajan, Vijay; Banga, Kamini (14 September 2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
  2. "MTV Channel Office Contact Address, Phone Number, Email, Website | Customer Care Phone Number". Retrieved 10 January 2018.
  3. "Pepsi & Viacom18 To Launch 'Pepsi MTV Indies', A 24-Hour Channel For Indie Music & Culture". 6 February 2014. Retrieved 21 December 2017.
  4. "Viacom18 to launch Hindi music channel MTV Beats; MTV Indies content to be on digital platforms". 8 September 2016. Retrieved 21 December 2017.
  5. Nathan, Leona (1 October 2017). "Benafsha Soonawalla Bigg Boss 11: This MTV VJ To Raise Temperatures On Salman Khan's Show".
  6. "Nikhil Chinnappa - Times of India". The Times of India.
  7. "Amrita Arora Just Took Us Back To The 90s With This Pic".
  8. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Deepti - Profile". 4 September 2011.
  9. "Tribuneindia... Film and tv".
  10. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Soniya - Profile". 4 September 2011.
  11. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Sunanda - Profile". 3 September 2011.
  12. "Now, MTV forays into 'fully faltoo' films". 22 May 2006. Retrieved 6 February 2019.
  13. "MTV India forays into films; spoofs 'Dhoom'". 18 May 2006. Retrieved 6 February 2019.
  14. "MTV announces 'Fully Faltoo Film Festival'". 10 September 2008. Retrieved 6 February 2019.
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