List of Procter & Gamble brands

Procter & Gamble (P&G) is an American consumer goods corporation with many globally marketed brands.

Brands with net sales of more than US$1 billion annually

As of 2015, the company stated it owned the following brands with net annual sales of more than $1 billion:[1]

Brands by product type


  • Dawn dishwashing liquid[6]
  • Joy dishwashing liquid (outside the United States)[7]
  • Gain dishwashing liquid
  • Ivory dishwashing liquid

Menstrual hygiene


Healthcare products


  • Ace stain remover liquid
  • Bounce fabric-softener sheet for dryers[9]
  • Cascade dishwasher detergent
  • Fairy (known as Dreft in the Netherlands) dishwashing liquid, toilet soap, household soap, laundry detergent and dishwasher detergent
  • Febreze odor control[6]
  • Flash cleaning product
  • Jar dishwashing liquid and dishwasher detergent
  • Joy dishwashing liquid (outside the United States)[7]
  • Mr. Clean household cleaners
  • Puffs tissues
  • Luvs disposable diapers
  • Safeguard antibacterial soap brand[10] marketed by Procter & Gamble, introduced circa 1965. Safeguard soap is marketed under the brand name Escudo in Mexico.[11]
  • Tide detergents
  • Swiffer cleaning products

Laundry detergents

  • Ariel laundry detergent
  • Bold laundry detergent
  • Bonux laundry detergent
  • Cheer laundry detergent
  • Daz laundry detergent
  • Downy fabric softener[6]
  • Dreft laundry detergent
  • Era laundry detergent
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide l