Kvinner og Klær

Kvinner og Klær (KK, English: Women & Clothes), is a Norwegian weekly women's magazine published in Oslo, Norway. It is the oldest and largest magazine for women in the country.[1]

Kvinner og Klær
EditorGjyri Helén Werp
Former editorsBente Engesland
CategoriesWomen's magazine
Year founded1874 (1874)
CompanyAller Media
Based inOslo

History and profile

Kvinner og Klær was launched under the title of Nordisk Mønster-Tidende as a magazine concerning needlework patterns in 1874.[2] In 1940 it was renamed as Kvinner og Klær and its profile was modified as being a general interest women's magazine.[2] In 1970 its official title was changed to the abbreviation KK.[2]

The magazine, which is headquartered in Oslo,[3] is owned by Aller Media[4][5] and is published weekly.[6] The editor is Gjyri Helén Werp, who took over for Bente Engesland in 2008.[1]

The target group of the magazine is women in their 30s.[6][7] In 2003 KK was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[8] The 2010 circulation of the magazine was 48,604 copies.[2] Its circulation was 44,017 copies in 2012.[9]

See also

List of Norwegian magazines


  1. Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. Brita Ytre-Arne. "Women's magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  3. The Europa World Year: Kazakhstan - Zimbabwe. Taylor & Francis Group. 2004. p. 3231. ISBN 978-1-85743-255-8. Retrieved 9 July 2016.
  4. Kvinner og Klær Archived 22 February 2014 at the Wayback Machine Journalisten.no. Retrieved 30 September 2013 (in Norwegian)
  5. Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Retrieved 8 December 2014.
  6. Ole Jacob Madsen; Brita Ytre-Arne (2012). "Me at My Best: Therapeutic Ideals in Norwegian Women's Magazines". Communication, Culture & Critique. 5: 20–37. doi:10.1111/j.1753-9137.2011.01118.x.
  7. KK Store norske leksikon. Retrieved 30 September 2013 (in Norwegian)
  8. "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  9. Interiørbladene er opplagsvinnerne Retrieved 30 September 2013 (in Norwegian)
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