Kelly McBride

Kelly B. McBride (born 1966)[1] is an American writer, teacher and commentator on media ethics.

Personal life

Kelly McBride earned a Bachelor of Journalism degree in 1988 from the University of Missouri School of Journalism, and a Master of Arts in religious studies in 2000 from Gonzaga University, Spokane, Washington.[2] She is a mother and is divorced.[3]


McBride worked as a reporter in the Pacific Northwest for 15 years before joining the non-profit Poynter Institute in St. Petersburg, Florida.[4]

Since 2002,[5] she has published "Updates on ethical decision-making in newsrooms big and small" at[6] As vice president of the Academic Programs of Poynter Institute, she also serves on Poynter's Board of Trustees.[7] At Poynter she has headed the Ethics Department and the Reporting, Writing and Editing Department, and has directed Poynter's Sense-Making Project, an initiative exploring changes in journalism, from "a profession for a few to a civic obligation of many",[8] including the Fifth Estate and effects of technology on democracy.



McBride co-edited The New Ethics of Journalism: Principles for the 21st Century, featuring 14 essays and a new code of ethics for journalists.[9]

In March 2014, she authored A Practical Approach to Journalism Ethics for the Bureau of International Information Programs of the United States Department of State.[10]

Selected articles

News sites including The New York Times,[11] Washington Post,[12] CNN,[13] NPR[14] and the BBC[15] have quoted McBride's advice on journalistic ethics and have published her essays.

  • "When It's O.K. to Pay for a Story" (2015)[11]
  • "How Should NPR Cover Itself?" (2009)[14]
  • "Pubmedia leaders should seek 'creative ways' to explore country’s deep divisions" (2009)[16] (commissioned by Editorial Integrity for Public Media: Principles, Policies, Practices)[17]
  • "Rethinking rape coverage - Should anonymity be absolute" (2002)[18]


  1. "U.S. Public Records Index, 1950–1993, Volume 1". Retrieved February 9, 2017.
  2. "Poynter Online. Kelly McBride". February 19, 2008. Archived from the original on October 14, 2008. Retrieved February 9, 2017.
  3. Kelly McBride, Art Caplan, Craig Kopp (September 26, 2018). Lawns (podcast). NPR. Retrieved October 1, 2018.
  4. "Kelly McBride". Poynter. Retrieved February 9, 2017.
  5. McBride, Kelly (9 January 2002). "Ethics Essays". Archived from the original on 17 October 2008. Retrieved 9 February 2017.
  6. Mcbride, Kelly (15 July 2008). "Everyday Ethics". Archived from the original on 15 October 2008. Retrieved 9 February 2017.
  7. "Poynter Names Kelly McBride to its Board of Trustees". 17 January 2017. Retrieved 9 February 2017.
  8. "McBride, Kelly - SAGE Publications Inc". 2017. Retrieved 9 February 2017.
  9. McBride, Kelly; Rosenstiel, Tom (30 July 2013). The New Ethics of Journalism : Principles for the 21st Century. CQ Press. ISBN 978-1-60426-561-3.
  10. McBride, Kelly (March 2014). "A practical approach to journalism ethics" (PDF). United States Department of State - Bureau of International Information Programs.
  11. Mcbride, Kelly (2015-06-09). "When It's O.K. to Pay for a Story". The New York Times. ISSN 0362-4331. Retrieved February 9, 2017.
  12. Larimer, Sarah; Ohlheiser, Abby (December 4, 2015). "Live broadcasts inside San Bernardino shooters' home unnerve experts". Washington Post. Retrieved February 11, 2017.
  13. Gross, Doug (November 29, 2012). "How a fake Google news story spread online -". CNN. Retrieved February 11, 2017.
  14. Shepard, Alicia C. (April 1, 2009). "How Should NPR Cover Itself?". Retrieved 2017-02-09.
  15. Zurcher, Anthony (December 16, 2014). "Sony hacks: Sorkin says media are 'morally treasonous'". BBC News. Retrieved February 10, 2017.
  16. McBride, Kelly (5 December 2016). "Pubmedia leaders should seek 'creative ways' to explore country's deep divisions". Current. Retrieved February 9, 2017.
  17. "Editorial Integrity for Public Media". Retrieved February 9, 2017.
  18. McBride, Kelly (20 November 2002). "Quill: Rethinking rape coverage - Society of Professional Journalists". Retrieved 9 February 2017.
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