Keepmoat Homes Ltd is a housebuilding company in the United Kingdom that provides private homes for sale. Its headquarters are in Doncaster.

Keepmoat Homes Ltd
Limited company
HeadquartersDoncaster, United Kingdom
Key people
Tim Beale (chief executive officer)
Revenue£1,133.5 million (2016)[1]
£61.4 million (2016)[1]
£62.2 million (2016)[1]
ParentTDR Capital and Sun Capital Partners (UK)


The company was founded in Rotherham by George Bramall and Dick Ogden as Bramall & Ogden in 1931. It acquired Frank Haslam Milan (founded in Doncaster 1928) in 1983 and changed the name of the combined business to Keepmoat.[2]

Keepmoat bought Milnerbuild, a Leeds-based social housing repair and maintenance company, in 2010,[3] and, in 2012, Keepmoat completed a merger with social housing provider Apollo.[4]

In 2014, Keepmoat was acquired by two London-based private equity firms, TDR Capital and Sun Capital Partners (UK).[5][6]

In February 2017, Keepmoat sold its regeneration business, employing 2,500 people, to ENGIE for £330m.[7]

In 2018, Keepmoat was hit by a £13.2m loss from its West Midlands sites, which prompted the company to close its offices in that area.The problems hit the company’s overall operating profits, which slid 35.4% to £18.2m in the 12 months to the end of March 2018.[8]


Keepmoat has been the main sponsor of the Keepmoat Stadium in Doncaster since 2006.[9]


  1. "Annual Report 2016" (PDF). Keepmoat. Retrieved 18 March 2017.
  2. "Keepmoat: Our History". Retrieved 29 October 2017.
  3. "Keepmoat buys Milnerbuild". Retrieved 29 October 2017.
  4. "Keepmoat merger with Apollo legally sealed - Construction Enquirer". Retrieved 29 October 2017.
  5. "Keepmoat bought by private equity firms". Retrieved 29 October 2017.
  6. "Keepmoat". Sun Capital. Retrieved 14 August 2015.
  7. "Keepmoat offloads regeneration arm for £330m". Construction Enquirer. Retrieved 17 May 2017.
  8. Curry, Rhiannon (2018-09-18). "Keepmoat books £13.2m hit from West Midlands sites". Inside Housing. Retrieved 2019-12-11.
  9. "Giving the name away: Stadiums named after sponsors". 9 October 2012. Retrieved 29 October 2017.
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