Keep It in the Family (American game show)

Keep It in the Family is an American television game show hosted by Bill Nimmo (Keefe Brasselle hosted the pilot) and announced by Johnny Olson which ran on ABC from October 12, 1957 to February 8, 1958.

Keep It in the Family
GenreGame show
Created byLeonard Stern
Roger Price
Directed byMickey Trenner
Presented byBill Nimmo
Narrated byJohnny Olson
Country of originUSA
Producer(s)Art Stark
Running time30 Minutes
Production company(s)Frank Cooper Productions
Original networkABC
Original releaseOctober 12, 1957 
February 8, 1958
Related showsFamily Feud

The series was created by Leonard Stern and Roger Price and was produced by Frank Cooper Productions. It was replaced by Dick Clark's Beechnut Show, which ran until 1960.


A sort of forerunner of Family Feud, the game involved two five-member teams of families, each starting the game with 200 points. In each round, the teams were shown a prize, after which they were given a category and then alternated bidding for control. The difficulty of the question also increased with the amount of the bid. Bidding was played as an auction until one team either challenged their opponents or bid the 100 point maximum.

The winning bid team was then asked a five-part question, with the youngest members generally getting the easier question parts and the older members getting the difficult parts. When a family answered all five parts of the question correctly, they received the amount of their bid plus the prize; if, however, a team missed any part of the question, the amount of their bid was deducted from their score.

The game continued until one team scored 350 points and won the game. However, if a team's score fell below 100 points, that team automatically lost. The winners then faced a new family. Regardless of the outcome, all teams kept whatever prizes they won during their stay.

Episode status

The series is believed to have been destroyed as per network practices of the era. Only the premiere is known to exist and has been seen on the internet.


  • David Schwartz, Steve Ryan, and Fred Wostbrock; "The Encyclopedia of TV Game Shows," 3rd edition, 1999.
  • Tim Brooks and Earle Marsh, "The Complete Directory of Prime Time Television," various editions, 1978–present.
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