Jostens is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks[1][2] and class rings[3] for various high schools and colleges as well as championship rings for sports.[4] Jostens also produced photobook products for Disney's PhotoPass photography service offered at Disney theme parks and resorts.[5]

Founded1897 (1897)
FounderOtto Josten
Number of locations
13 facilities in North America
Area served
United States, Canada, Europe
ProductsClass rings, Yearbooks, Announcements, Caps & gown, Apparel, Championship rings
OwnerPlatinum Equity

As well as its headquarters near Minneapolis and operational offices in Owatonna, Minnesota, Jostens has facilities in Calgary, Alberta; Clarksville, Tennessee; Denton, Texas; Eagan, Minnesota; Laurens, South Carolina; Norman, Oklahoma; Sedalia, Missouri; Shelbyville, Tennessee; State College, Pennsylvania; Topeka, Kansas; Visalia, California; and Winnipeg, Manitoba.


Otto Josten founded the company as a watch-repair business in Owatonna in 1897.[6] Jostens (then called "Josten's" — the apostrophe was later dropped) began manufacturing emblems and awards for nearby schools and in 1906, the year of incorporation, Josten added class rings to his product line, to be sold to schools throughout the Midwest.[7] Jostens created the American Yearbook Company in 1950,[8] later merging it under the Jostens brand.

On October 14, 2015, Jarden acquired Jostens from Visant Corporation, stating that it planned to take advantage of synergies with its other properties (particularly Rawlings and Yankee Candle), and "turn it into a true consumer-product business, as opposed to it historically being run like a printing asset".[9][10]

Jarden merged with Newell Rubbermaid in 2016 to form Newell Brands.[11] In 2018, Newell Brands sold Jostens to Platinum Equity for $1.3 billion.[12]


Jostens is the primary supplier of Super Bowl rings, and has made 31 champion rings in the Super Bowl's 50-year history through 2017.[13]

In April 2015, Jostens launched the world's first Adobe InDesign streaming partnership with Adobe Systems, called "Monarch," at the Journalism Education Association spring convention in Denver.[14]


  1. Farhad Manjoo (28 May 2013). "Most Likely to Succeed". Slate Magazine. The Slate Group. Retrieved 16 January 2014.
  2. Ki Mae Heussner (25 September 2012). "With $3.6M, TreeRing revives the yearbook for the Facebook generation". GigaOM. Retrieved 16 January 2014.
  3. Barmash, Isadore (2003). A Not-So-Tender Offer. Beard Books. p. 23. ISBN 1-58798-171-8.
  4. Harmon, Michael (2005). The Savvy Guide to Fantasy Sports. Indy Tech Publishing. p. 18. ISBN 0-7906-1313-1.
  5. Hooper, Michael (January 27, 2007). "Jostens Inc. partners with Disney". Topeka Capitol-Journal..
  6. "Jostens looks into expanding operations in Owatonna". 18 April 2014. Retrieved 18 April 2014.
  7. "History of Jostens, Inc. – FundingUniverse". Retrieved 2016-10-01.
  8. "History of Jostens, Inc. – FundingUniverse". Retrieved 2019-01-08.
  9. Picker, Leslie (2015-10-14). "Jarden Reaches Deal to Buy Jostens for $1.5 Billion". The New York Times. ISSN 0362-4331. Retrieved 2015-10-25.
  10. "Jarden to Buy Yearbook Maker Jostens for About $1.5 Billion". Bloomberg. Retrieved 14 December 2015.
  11. Research, Zacks Investment. "Newell (NWL) Closes Jarden Merger, Creates Newell Brands". Retrieved 2016-10-01.
  12. "Newell Brands Announces Agreements to Sell Pure Fishing to Sycamore Partners and Jostens to Platinum Equity". Retrieved 2018-11-25.
  13. "Here are the extravagant rings given to Super Bowl champions over the years". Business Insider. Feb 5, 2017. Retrieved Oct 6, 2017.
  14. "Jostens Launches Monarch™ Cloud Service for Yearbook Creation".
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