Jeffree Star

Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American makeup artist, entrepreneur, singer-songwriter, DJ, beauty YouTuber, model, and Internet celebrity. He is the founder and owner of Jeffree Star Cosmetics.

Jeffree Star
Jeffree Star at RuPaul's Dragcon 2017
Jeffrey Lynn Steininger Jr.

(1985-11-15) November 15, 1985
ResidenceCalabasas, California, U.S.[1]
  • Makeup Artist
  • Entrepreneur
  • Singer
  • Songwriter
  • DJ
  • YouTuber
  • Internet celebrity
  • Model
Years active2003–present
Partner(s)Nathan Schwandt (2015–present)
YouTube information
Years active2006–present[2]
Subscribers16.7 million
Total views2.01 billion
Associated acts
100,000 subscribers 2011
1,000,000 subscribers 2016
10,000,000 subscribers 2018[3]
Updated Nov 17, 2019

By 2006, Star had become the most followed person on MySpace. He frequently used the platform to promote his music career. In 2009, Star released his first and only studio album, Beauty Killer, which included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga".[4] However, Star abruptly left the music industry in 2013 due to legal issues Akon was facing between 2007 and 2010.[5]

In November 2014, he founded his own cosmetics company, Jeffree Star Cosmetics, which he promoted on his YouTube channel.[2] In 2018, Star earned $18 million from his YouTube endeavors alone, according to Forbes. That was enough to make him the 5th highest-paid YouTube star as of December 2018.[6]

Early life

Star was born in Orange County, California.[7] His father, Jeffrey L. Steininger,[8] committed suicide when Star was six years old and he was subsequently raised solely by his mother, Marra Shubyann Lindstrom Steininger.[9] As a child, Star alleges he began regularly experimenting with his mother's makeup and convinced her to let him wear it to school when he was in junior high.[10] He moved to Los Angeles following his graduation from high school, supporting himself with various makeup, modeling and music jobs.[11][12] He later recalled spending his time on weekends "using a fake ID to attend Hollywood clubs dressed in mini dresses and nine-inch high heels, where celebrities would contract Star for makeup work at their homes."[13]



Star used popular social networking website MySpace to further both his music as well as fashion design career.[17] He also used MySpace for blogging about his life, while making social commentary on "self-image and confidence,"[18] fame, beauty, and life. Star had built up a fan base on several websites but convinced many to join him on MySpace, giving his profile a large number of followers from the beginning. His MySpace photoshoots would frequently get over 50,000 comments when posted.[10] Star also gained fame as one of the most popular independent artists, with the daily rankings placing him in the top tier on MySpace.[19]

Music career

Star's music career as an electronica and pop vocalist began when he befriended Peaches' drummer Samantha Maloney, who encouraged him to make music.[10] During the summer of 2007, Star was advertised as a part of the True Colors Tour 2007,[20] which traveled through 15 cities in the United States and Canada.[21] The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride month.[21]

Star released his first and only studio album Beauty Killer in 2009, which peaked at number 7 on the US Billboard Top Electronic Albums chart.[22] The album included songs such as "Lollipop Luxury" featuring Nicki Minaj. He embarked on several world tours to promote his music. In 2010, he signed to Konvict Muzik—whose founder Akon described Star as "the next Lady Gaga"—with plans to release a second album. However, it was never released and Star abruptly left the music industry in 2013 under unclear circumstances. He later described signing to Akon's record label as "the biggest mistake I've ever made."[23]

He appeared in the second version of Kesha's music video for her single "Take It Off" in 2010.[24] Star has worked with several other musical performers, including Blood on the Dance Floor, Deuce,[25] Millionaires,[26] and Larry Tee.[27]

Jeffree Star Cosmetics

In 2014, Star founded his e-commerce makeup brand, Jeffree Star Cosmetics, using his life savings.[28] In part of a five series docuseries, Jeffree Star felt that his music career ended, and he was bankrupt—with a future that was uncertain. He took everything he had to his makeup brand, not knowing that it would be a multi-million dollar company.[29] He started making videos promoting the brand on YouTube, where he later became a popular YouTuber and acquired 15 Million subscribers and over 1.7 billion views, as of June 2019.[30] Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space."[31] His first cosmetics release was a collection of velour liquid lipsticks, which were followed by highlighter palettes, lip scrubs, eyeshadow palettes, clothing, and accessories, such as mirrors and make up bags. The first East Coast location to carry the cosmetics line was a Morphe Cosmetics store at the Westfield Garden State Plaza in Paramus, New Jersey on August 11, 2018.[32] Jeffree Star has since launched several collections, including the new spring collection "Blue Blood", which launched on March 29, 2019.[33] The "Blue Blood" eyeshadow palette sold out within seconds of its launch, but was later restocked.[34]


On April 1, 2019, Star announced: "At around 1 AM [on March 16], one of my stock and shipping facility warehouses was broken into and more than $2.5 million of product was stolen from me."[35] Numerous Northern Light highlighter palettes, 5000 Platinum Ice highlighter palettes, lip liners, and an entire shade of unreleased Magic Star concealer were stolen.[35] It is believed that "professionals" had been "tipped off" by someone who had worked temporarily at the warehouse where the cosmetics were stored. The concealer was placed in a separate area of the facility.[36]


Feuds in the media

Kat Von D

Jeffree Star's most famous quarrel is with tattoo artist and owner of Kat Von D Beauty, Kat Von D. Von D ended their relationship claiming "drug use, racism, and bullying".[37] Star had accused Kat Von D of separating herself from him after he launched his own cosmetics line.[38]

Kylie Jenner

Kylie Jenner released a product in a packaging design that Star had been using since 2014. Star was not happy with what he called "derivative packaging". He had also negatively reviewed her $360 makeup brush set. After the clash, Jenner removed Star from her PR list.[39]

Kim Kardashian

Kim Kardashian, who is the half-sister of Kylie Jenner, released contour powders in her palette. When Jeffree Star saw the swatches of the colors, he made the remark that something did not look right. Star responded that Kardashian needed to learn how to swatch properly. Later, Kim Kardashian tried to defend Star over an allegedly racist remark he had made. She told followers "to get over it". Responding to backlash, she made a statement, "I really didn't have the right to say 'get over it' to a situation that involves racism".[39]

Manny Gutierrez, Gabriel Zamora, and Laura Lee

Manny Gutierrez, Laura Lee, and Gabriel Zamora have all had falling outs with Star, publicly surfacing after Star called Laura Lee "pure evil". Gabriel Zamora made a tweet accusing Star of racism, but old offensive tweets and Snapchats from all three surfaced, leading some to feel that the accusations were hypocritical. All three individuals have since posted apologies: Gutierrez and Lee[40] as general apology videos and Zamora as a video attacking Gutierrez and Lee as being "fake friends," attesting that the two were trying to blame the incident on him, rather than taking responsibility.


Star was accused of racism due to derogatory remarks about minorities, although he later apologized for the remarks.[41][42] A satirical skit between Star and a drag queen was posted on MySpace, in which Star states that he wants to throw battery acid on a black woman to lighten her skin so it will match her foundation.[43] Star has used racial slurs on multiple occasions.[44]


Year Title Role Episodes Director Notes
2018 The Secret World of Jeffree Star Himself 5 episodes Shane Dawson The main subject of the documentary
2019 The Beautiful World of Jeffree Star 9 episodes The main topic of the documentary



  1. "Calabasas". Jeffree Star Cosmetics.
  2. "jeffreestar". YouTube. Retrieved April 16, 2019.
  3. "jeffreestar Monthly YouTube Statistics -". Retrieved May 24, 2019.
  4. Bose, Lilledeshan (November 18, 2010). "Jeffree Star On Being Dubbed 'the Next Lady Gaga' by Akon, Why Ke$ha is Not a Singer, and Being the First Gay Artist to Work in Hip-Hop". OC Weekly. Retrieved April 8, 2019.
  5. Dawson, Shane (August 2, 2018). Becoming Jeffree Star for a Day (Documentary web series). The Secret World of Jeffree Star.
  6. Robehmed, Natalie. "Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More". Forbes. Retrieved April 12, 2019.
  7. "About". Jeffree Star Cosmetics. Retrieved May 6, 2018.
  8. "Jeffrey L Steininger - Amerikaanse overlijdens index (SSDI) - MyHeritage". Retrieved May 6, 2019.
  9. "Marra Lindstrom - Historische gegevens en stambomen - MyHeritage". Retrieved May 6, 2019.
  10. Immediato, Linda (May 9, 2007). "Jeffree Star – The fairest one of all". LA Weekly. Retrieved February 28, 2013.
  11. "LAist Interview: Jeffree Star". laist. March 10, 2008. Archived from the original on March 14, 2008. Retrieved November 12, 2010.
  12. "SOME TRUTH FOR YOU..." Buzznet. Jeffree Star's Official Website. Archived from the original on May 17, 2010.
  13. Star, Jeffree (July 20, 2007). "Jeffree Star's MySpace profile". MySpace. Archived from the original on September 11, 2007. Retrieved May 28, 2010.
  14. "Jeffree Star – tickets, tour dates, news". Retrieved May 23, 2012.
  15. Bolter, Helen (November 29, 2007). "Let's Talk About C*NT! - Jeffree Star". Gigwise. Archived from the original on December 19, 2008. Retrieved February 28, 2013.
  16. Haglund, David. "Tila Tequila, the first star of MySpace. - Slate Magazine". Retrieved May 23, 2012.
  17. [10][14][15][16]
  18. Edmonds, Craig (April 2, 2007). "MySpace continues to expedite music careers". South End Newspaper. Retrieved July 21, 2007.
  19. Weiner, Jonah (April 11, 2006). "Tila Tequila for President". Slate. Retrieved July 29, 2006.
  20. Naff, Lycia (June 23, 2007). "Britney to Join Cyndi Lauper's Tour for Surprise Show – Britney Spears". Retrieved May 23, 2012.
  21. "Internet Archive Wayback Machine". September 30, 2007. Retrieved May 23, 2012.
  22. "Jeffree Star Chart History". Billboard. Retrieved May 6, 2019.
  23. "Jeffree Star - Shane And Friends".
  24. Lecaro, Lina. "Which Flamboyant LA Underground Characters Are Infiltrating the Mainstream? And Which One is the Next Cross(dressing)over Star?". LA Weekly. Retrieved February 20, 2016.
  25. "Deuce Nine Lives". Retrieved March 4, 2013.
  26. "Review:Millionaires Ft. Jeffree Star – Catch Me If You Can (Single)". Hit The Floor Magazine. April 4, 2011. Retrieved March 4, 2013.
  27. "Larry Tee Club Badd review". Retrieved March 4, 2013.
  28. "Meet the Real Jeffree Star: "I'm in a Different Place. I'm Growing Up."". Cosmopolitan.
  29. "Jeffree Star Shares More Personal Details of His Life". Dankanator. August 20, 2018. Retrieved April 8, 2019.
  30. "jeffreestar". YouTube. Retrieved April 8, 2019.
  31. "When Is Jeffree Star's Beauty Killer Eyeshadow Palette Coming Out? You Can Buy It On This Date". Bustle.
  32. "Jeffree Star draws thousands to Garden State Plaza for Morphe store opening". North Jersey. Retrieved April 8, 2019.
  33. Dyer, Gabrielle (March 15, 2019). "PSA: Jeffree Star's new Blue Blood Palette is en route". Cosmopolitan. Retrieved April 8, 2019.
  34. Schroeder, Roberta (June 20, 2019). "Stop everything: Jeffree Star's Blue Blood eyeshadow palette has just been restocked". Cosmopolitan. Retrieved September 12, 2019.
  35. Bate, Ellie. "Jeffree Star Says $2.5 Million Worth Of Jeffree Star Cosmetics Has Been Stolen". BuzzFeed. Retrieved April 8, 2019.
  36. "My Concealer Line Was Stolen & Leaked ($2.5 Million of Makeup Hijacked)". jeffreestar. April 2, 2019. Retrieved April 8, 2019.
  37. Willingham, Jessica. "Kat Von D Opens Up About Jeffree Star". Bustle. Retrieved April 9, 2019.
  38. Nast, Condé. "Kat Von D Just Ended Her Friendship with Jeffree Star in a Seriously Revealing Video". Teen Vogue. Retrieved April 9, 2019.
  39. Hanson, Louis. "The Most Iconic Celebrity Feuds With Jeffree Star, Ever". ELLE. Retrieved April 9, 2019.
  40. READY TO GLARE (August 19, 2018), RE: My Apology by Laura Lee, retrieved April 9, 2019
  41. Mackenzie, Macaela (June 20, 2017). "Jeffree Star Finally Apologizes for His Racist Comments". Allure. Retrieved February 18, 2019.
  42. Juzwiak, Rich. "A Guide to the 24-Hour Kim Kardashian Kerfuffle Over Makeup Swatching and Also Racism". Jezebel. Retrieved February 18, 2019.
  43. Payne, Teryn (October 9, 2018). "Jeffree Star Responds to Cultural Appropriation Claims After Wearing Cornrows". teenvogue. Retrieved April 6, 2019.
  44. "A Compilation of Jeffree Star's Racist Behavior That Will Make You Cringe". Retrieved October 11, 2019.
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