James Hird

James Albert Hird[4] (born 4 February 1973) is a former professional Australian rules football player and the former senior coach[5] of the Essendon Football Club in the Australian Football League (AFL).

James Hird
Personal information
Full name James Albert Hird[1]
Nickname(s) Hirdy[2]
Date of birth (1973-02-04) 4 February 1973
Place of birth Canberra, Australia
Original team(s) Ainslie (ACTAFL)
Draft No. 79, 1990 National Draft
Height 188 cm (6 ft 2 in)
Weight 89 kg (196 lb)
Position(s) Midfielder / half-forward
Playing career1
Years Club Games (Goals)
1992–2007 Essendon 253 (343)
Representative team honours
Years Team Games (Goals)
1993 NSW/ACT[3] 1 (?)
International team honours
2000–2004 Australia 4 (3)
Coaching career3
Years Club Games (W–L–D)
2011–2013, 2015 Essendon 85 (41–43–1)
1 Playing statistics correct to the end of 2007.
2 State and international statistics correct as of 2004.
3 Coaching statistics correct as of 2015.
Career highlights
Sources: AFL Tables, AustralianFootball.com

Hird played as a midfielder and half-forward, but was often given free rein by then-Essendon coach Kevin Sheedy to play wherever he thought necessary. Hird was a highly decorated footballer, with accolades including the 1996 Brownlow Medal and membership of the Australian Football Hall of Fame.[6] In 2008, he was listed by journalist Mike Sheahan as the 20th greatest player of all time in the AFL-commissioned book, The Australian Game of Football.[7]

Hird was appointed as the coach of the Essendon Football Club in September 2010. In August 2013, he was suspended from coaching for 12 months when he was charged by the AFL with conduct prejudicing the game in relation to his role in the Essendon Football Club supplements controversy.[8] He returned to the club following the 2014 season, but resigned in August 2015.[5]

Early life

Hird is the son of Allan and Margaret Hird. He was born in Canberra where his father worked in the public service and his mother was a teacher.[9] Hird has two younger sisters. After first living in the Canberra suburb of Ainslie, his family moved to Latham. When Hird was in high school, the family moved to the suburb of Reid.[10]

Hird participated in rugby league[11] and soccer in his youth.[12] He played for the Ainslie Football Club in the ACTAFL and in June 1990, at the age of 17, he was a member of the league's senior representative team in a match against the Victorian Football Association.[13] He was recruited to the AFL by Essendon from the 1990 AFL Draft; due to a serious hip injury along with other injuries in his junior football career, he was not selected until pick number 79, Essendon's seventh pick and one of the last in the draft.[14]

Playing career

Early career

Due to injury Hird missed out on playing for most of 1991, his first season with the club. At the end of the season, a vote was held on whether to delist him. The majority (4–2) voted in favour of Hird being delisted, although coach Kevin Sheedy voted to keep him. Eventually Hird remained with the club. He made his senior debut against St Kilda in 1992 at Waverley Park, as a late replacement for former captain Terry Daniher. Hird spent most of the season in the Essendon Reserves which, under Denis Pagan, won the premiership that season. He achieved regular selection in the Essendon senior team during the 1993 season. In that season he was a member of what was referred to as the "Baby Bombers", a group of young players (most notably including Hird, Mark Mercuri, Gavin Wanganeen, Dustin Fletcher, Ricky Olarenshaw, David Calthorpe, Paul Hills and Joe Misiti) that played a key role in the side winning the premiership that year. In 1994, Hird won the first of three consecutive best and fairests, culminating in his 1996 season, when he won the Brownlow Medal.

A series of injuries restricted Hird's appearances during the remainder of the 1990s. He played only seven games in 1997 and although he was named captain in 1998 (a position he held until the end of 2005), he was restricted to thirteen games that year. An even worse year followed in 1999, when stress fractures in his foot kept him to only two games.

Early 2000s

Both Hird and the Essendon Football Club experienced a more successful year in 2000. Injury free, he received numerous honours, including selection to the All-Australian team, and the Norm Smith Medal as best on ground in the AFL Grand Final. The Essendon team also won the Ansett Cup pre-season competition, and the regular season premiership. The team only lost one game – against the Western Bulldogs – in the entire calendar year.

2002 then saw Hird's worst injury, an horrific facial injury sustained in a match against Fremantle when he collided with teammate Mark McVeigh's knee, fracturing several bones; Hird was in hospital for a week and missed several weeks of the season.[15]

In 2003, despite again missing eight games through various injuries, Hird tied in the Essendon Best and Fairest with Scott Lucas. He also narrowly missed out on a second Brownlow Medal, finishing three votes behind the joint winners Mark Ricciuto, Nathan Buckley and Adam Goodes. He again gained a place in the 2003 All-Australian team.

One of Hird's more memorable performances was in his Round 3, 2004 game against West Coast. Up until three-quarter time, Hird had 19 disposals and one goal; in the final quarter, he managed 15 disposals and two goals.[16] Hird did not receive any Brownlow Medal votes from the umpires for his 34 disposals.[17] Hird's winning goal was the focus of a popular instalment of the Toyota Memorable Moments advertising campaign,[18] and the hug is captured in Jamie Cooper's painting the Game That Made Australia, commissioned by the AFL in 2008 to celebrate the 150th anniversary of the sport.[19]

On 27 September 2005, Hird handed the captaincy to Matthew Lloyd following the side's disappointing 2005 season in which it missed the finals for the first time since 1997.[20]

After Lloyd sustained a season-ending injury in Round 3 of 2006, Hird served briefly as acting captain until young ruckman David Hille was named acting captain for the remainder of the 2006 season.[21]

Hird continued to be an outstanding performer in his utility role when fit, but age was forcing him to miss games through injury with increasing frequency. He suffered broken ribs and a calf strain during his 200th[22] and 250th games, respectively.[23]

Final season and retirement

Despite much speculation that he would retire at the end of the 2006 season, Hird played out the 2007 season, playing 17 of a possible 22 games. Aged 34, Hird continued to feature prominently among Essendon's best players and concluded his career by winning a fifth best and fairest award.

Hird played two farewell games: his final game in Victoria at the Melbourne Cricket Ground against Richmond and his final game overall at Subiaco Oval against West Coast. The games were made higher profile as they were also the final games coached by 27-year coach Kevin Sheedy. Hird was one of the best on field in his final game with 34 disposals, one shy of his career high. As Hird and Sheedy left the field for the last time the crowd gave them a standing ovation.[24]

Before season 2008, the Archer-Hird Medal was created honouring Hird and former North Melbourne Football Club player Glenn Archer. Since 2008 the medal has been awarded to the player showing the most determination, courage and skill in matches between the Kangaroos and the Bombers.[25]

Coaching career

Immediately after Hird retired from playing football there was much speculation as to whether he would be interested in a coaching role at a club in the AFL, but primarily at Essendon.[26] After initially dodging questions about his future, Hird stated in August 2010 that "There's something in me, deep in my heart, that says at some point I want to coach Essendon".[27] These words came as a surprise to many, including former premiership teammate Matthew Lloyd who said that Hird had "changed his whole persona in regards to how he's answering his questions... Just in regards to saying, 'I'll coach one day. I want to coach Essendon one day'. Even those type of words, I haven't heard before." These comments by Hird, considered to be Essendon's "favourite son", furthered speculation towards the future of then-Essendon coach Matthew Knights.[28] A rumour emerged following these comments suggesting that Hird was part of an unofficial agreement with the Essendon board to replace Matthew Knights for the 2011 AFL Season.[29] However, two days after Hird's initial comments, he announced that he had changed his mind due to the intense division and speculation over Matthew Knights's future following Hird's initial comments. Hird stated that he was ruling himself out of coaching Essendon for at least three years.[29]


On 28 September 2010, the rumours were confirmed when Essendon's chief executive officer, Ian Robson, and chairman, David Evans, announced at an official press conference that Hird would be the next senior coach of the Essendon Football Club on a four-year contract.[30][31]

Hird's coaching career began with the Bombers winning against triple preliminary finalists the Western Bulldogs in the first round. Wins against St Kilda, the Gold Coast (by a record margin of 139 points), West Coast and Brisbane Lions in the first eight rounds saw the Bombers in the top four by round eight, but a draw against Carlton, losses to Sydney and Collingwood and a five-game losing streak halfway through the season saw Essendon drop to tenth on the ladder after Round 14.[32] Hird's team then won by four points against the previously undefeated Geelong in Round 15, whom assistant coach Mark Thompson was coaching against for the first time since his exit from the club.[33] Prior to that match, Essendon had one of the worst records among current AFL clubs against Geelong in recent times, having only beaten the club once since 2003. Hird coached Essendon to the 2011 finals, where they lost against rivals Carlton in an elimination final at the MCG.[34]

At the start of the 2012 season, Essendon won eight of their first nine games (the only loss being by one point to Collingwood on ANZAC Day), at which point Essendon were in first position on the league ladder. The club then won 11 of their first 14 games but this was followed by seven consecutive losses until the end of the season. The club ended 2012 in 11th place. A spate of soft-tissue injuries accompanied the decline, as did noticeable fatigue in other players, leading to criticism of the club's fitness and conditioning coach Dean Robinson and, indirectly, Hird and his assistant Thompson for having overseen Robinson's program.[35]

The 2013 season was initially a good one for Hird and the football club, during which the team was second on the AFL ladder with a 13–3 win-loss record after 17 rounds. However, internal pressure on the club finally took its toll on the players and coach when the AFL banned Essendon from participating in the 2013 finals series. The club on-field performances fell away and lost five of their last six games. In August 2013, he was suspended from coaching for 12 months when he was charged by the AFL with conduct prejudicing the game in relation to his role in the Essendon Football Club supplements controversy.[8]

Banned from coaching in 2014, Hird spent several months living in France attending an exclusive business school, INSEAD, near Paris.[36] He returned to the club following the 2014 season. Shortly after returning from his suspension, on 2 October 2014, it was reported that Hird was to be sacked by Essendon due to his determination to lodge an appeal against the Federal Court decision handed down the previous month when the club had chosen not to.[37]

On 18 August 2015, following a 112-point loss to Adelaide and a dismal season overall for the Essendon Football Club, by which time they had a 5–14 win-loss record and were fifteenth on the AFL ladder, Hird resigned as senior coach.[5]

Media career

Following Hird's retirement as a player from the Bombers at the end of the 2007 AFL season, he became a commentator and football analyst for Australian rules football on Fox Sports, a position which he held until he began his coaching career at the end of 2010. Hird also became a writer for Melbourne newspaper the Herald Sun.


Hird jointly won the Brownlow Medal with Michael Voss in 1996, the award for the fairest and best player in the Australian Football League. After his retirement, Hird stated that being a member of the "Brownlow Club" was a privilege.[38]

In 1997, the Essendon Football Club named the then-triple best and fairest winner in its Team of the Century on the half-forward flank.[39]

In 2002, the Essendon Football Club conducted a fan-voted promotion to find the "Champions of Essendon". Hird was eventually named as the number three player on the all-time list of Essendon players.[40]

2012 supplements controversy

In April 2013, Hird, as coach, was accused of being personally injected with supplements in 2011 and 2012 that would be deemed performance enhancing if he were a player. Essendon players from 2011 and 2012 were also accused of ingesting performance enhancing supplements. As head coach, Hird was subsequently implicated.[41]

Following months of rumours and investigations, on 13 August 2013, Hird, along with the Essendon Football Club, senior assistant coach Mark Thompson, football manager Danny Corcoran and club doctor Bruce Reid, was charged by the AFL with bringing the game into disrepute in relation to the poor governance of the supplements program at the club in 2011 and 2012. The club was given 14 days to consider the charges and faced an AFL Commission hearing on 26 August 2013.[42][43]

On 27 August 2013, following much negotiation, Hird accepted charges that he had brought the game into disrepute and abandoned possible Supreme Court action against the AFL and its chief executive, Andrew Demetriou. He maintained that he did little wrong, but said he should have known more about the club's supplements program. He was banned from working at any AFL club in any capacity for twelve months commencing from 25 August 2013.[44] Hird was allowed to attend Essendon matches as a spectator during this period.[44] However, despite not being allowed to pay him for working as a coach during 2014, the club paid Hird $1 million in advance for 2014 in December 2013.[45]

A media report on 3 October 2013 said that Hird denied pleading guilty for a reduced charge as alleged by Demetriou. Hird's lawyer, Steven Amendola, asserted that the AFL withdrew all charges against Hird under the deeds of settlement that he and the club signed with the AFL. At the time of the media report, Hird was considering legal action against both the AFL and Demetriou.[46]

Essendon chairman Paul Little said that Hird would be wanted as the senior coach once his suspension was served and that he had been offered a two-year extension from 2015, which would have seen him coaching until the end of the 2016 season.[44] However, Hird resigned after round 20 in August 2015, near the end of the season, his team near the bottom of the ladder.

Personal life

Hird married Tania Poynton on 11 October 1997 and they have four children, a daughter and three sons.

Hird's grandfather, the late Allan Hird, Sr., was a notable player for and president of the Essendon Football Club, and his father Allan Hird, Jr. had a brief playing career with Essendon.

Hird completed a bachelor's degree in civil engineering in 1998 and worked in that capacity as a consultant on the CityLink project.[47] He has also spent time working for a stockbroking firm and is an active partner in Gemba[48] – a sports marketing and media consultancy firm based in Melbourne.

On 5 January 2017, Hird was taken to a private hospital following a drug overdose and was subsequently transferred to a specialist mental health care facility for further care and treatment.[49]

On 28 November 2018, James Hird was hit by a car when cycling in Richmond.[50]


Playing statistics

 G  Goals  B  Behinds  K  Kicks  H  Handballs  D  Disposals  M  Marks  T  Tackles
Season Team No. Games G B K H D M T G B K H D M T
Totals Averages (per game)
1992 Essendon 494554524692921.
1993 Essendon 51631201748826289161.
1994 Essendon 5202717224155379143311.40.811.27.819.07.21.6
1995 Essendon 5244731254201455177252.01.310.68.419.07.41.0
1996 Essendon 5243939330237567175341.61.613.89.923.67.31.4
1997 Essendon 573118754712231112.61.310.76.717.44.41.6
1998 Essendon 51319191598924873241.51.512.26.819.15.61.8
1999 Essendon 5212191130530.
2000 Essendon 5203618294145439115411.80.914.
2001 Essendon 5222717266134400109451.20.812.
2002 Essendon 51611923210433684290.70.614.56.521.05.21.8
2003 Essendon 518131127911739677440.70.615.56.522.04.32.4
2004 Essendon 5202514307114421103401.20.715.45.721.05.22.0
2005 Essendon 5171782348031478361.00.513.84.718.54.62.1
2006 Essendon 5131991729326586201.50.713.
2007 Essendon 5178627894372109380.50.416.45.521.96.42.2
Career 253 343 234 3342 1733 5075 1483 439 1.4 0.9 13.2 6.8 20.1 5.9 1.7

Coaching statistics

 W  Wins  L  Losses  D  Draws  W%  Winning percentage  LP  Ladder position  LT  League teams
Season Team Games W L D W % LP LT
2011 Essendon 231111150.0%817
2012 Essendon 221111050.0%1118
2013 Essendon 21147066.7%918
2015 Essendon 19514026.3%1518
Career totals 85 41 43 1 48.8%

Honours and achievements

Brownlow Medal votes
Season Votes
1993 6
1994 6
1995 7
1996 21
1997 3
1998 4
2000 16
2001 5
2002 7
2003 19
2004 9
2005 8
2006 5
2007 9
Total 125
Green / Bold = Won


  1. "Australian Federal Court Appeals" (PDF). 13 June 2014. Archived from the original (PDF) on 6 October 2014. Retrieved 2 October 2014.
  2. "James Hird has Bombers off and running". news.com.au. News Limited. 4 November 2012. Retrieved 4 September 2014.
  3. Linnell, Stephen (1 June 1993). "Hungry Vics surge into origin final". The Age. Retrieved 7 October 2014.
  4. Lawyers (12 August 2014). "Injuction Relief" (PDF). Federal Court Australia. Archived from the original (PDF) on 6 October 2014. Retrieved 2 October 2014. Then James Albert Hird was called
  5. Niall, Jake (18 August 2015). "The Essendon crisis: Club and senior coach James Hird part ways". The Age. Retrieved 18 August 2015.
  6. Horan, Michael (9 June 2011). "Nathan Buckley and James Hird among AFL Hall of Fame stars". Herald Sun. Herald and Weekly Times. Retrieved 11 June 2011.
  7. "Mike Sheahan's top 50 players". AFL.com.au. Australian Football League. 6 March 2008. Archived from the original on 4 September 2014. Retrieved 4 September 2014.
  8. "James Hird agreed to AFL's suspension to help Essendon move on". ABC News. Australian Broadcasting Corporation. 28 August 2013.
  9. Hird (2006), p.5
  10. 'Reading the play: on life and leadership' by James Hird (2006), p.10
  11. Hird, James (7 May 2010). "Why I love the idea of Israel Folau playing footy". The Herald Sun. Australia: Herald and Weekly Times. Retrieved 8 May 2010.
  12. Hird (2006), p.6–7
  13. Buivids, Amanda (11 June 1990). "VFA Cleary the best". The Sun News-Pictorial. Melbourne, VIC. p. 51.
  14. "Essendon Football Club Draft History". Essendon Football Club. Archived from the original on 11 February 2009. Retrieved 16 March 2009.
  15. "Hird has surgery on facial injuries". The Sydney Morning Herald. Fairfax Media. 2 May 2002. Retrieved 22 March 2009.
  16. "James Hird's Winning Goal vs West Coast 2004". Network Ten. 28 October 2006. Retrieved 16 March 2009 via YouTube.
  17. "Judd claims West Coast's first Brownlow". The Sydney Morning Herald. Fairfax Media. 21 September 2004. Retrieved 16 March 2009.
  18. "James Hird Toyota Commercial". YouTube. 16 January 2007. Retrieved 16 March 2009.
  19. "The Game That Made Australia painting". 150years.com.au. Australian Football League. Archived from the original on 19 April 2013. Retrieved 4 September 2014.
  20. "Lloyd to lead Bombers". ABC News. Australian Broadcasting Corporation. 27 September 2005. Retrieved 4 September 2014.
  21. "Hille appointed Essendon AFL captain". The Age. Fairfax Media. 3 May 2006. Retrieved 4 September 2014.
  22. Hand, Guy (11 July 2004). "Hird in hospital as Lloyd boots nine". The Sun-Herald.
  23. Williams, Rebecca (7 July 2007). "Injuries, reports spoil Dons pair's party". Herald Sun.
  24. Papalia, Ben (4 May 2011). "Eagles v Essendon moments - Kevin Sheedy and James Hird retire". Perth Now. News Limited. Retrieved 4 September 2014.
  25. "Archer-Hird Medal to continue rivalry". kangaroos.com.au. North Melbourne Football Club. Archived from the original on 24 February 2012. Retrieved 4 September 2014.
  26. Sheahan, Mike (18 August 2010). "Tim Watson offers James Hird a cautionary tale". Herald Sun. Herald and Weekly Times. Retrieved 4 September 2014.
  27. Robinson, Mark (18 August 2010). "James Hird torn over Essendson". Herald Sun. Herald and Weekly Times. Retrieved 10 September 2014.
  28. Brodie, Will (18 August 2010). "Is Hird getting keener on coaching?". The Age. Melbourne: Fairfax Media.
  29. Wilson, Caroline (20 August 2010). "Hird does U-turn on coaching". The Age. Melbourne: Fairfax Media.
  30. "James Hird announced as coach". 28 September 2010. Archived from the original on 3 March 2011.
  31. Robinson, Mark (28 September 2010). "Bombers legend James Hird unveiled as new Essendon coach". Herald Sun. Herald and Weekly Times. Retrieved 28 September 2010.
  32. "2011 Season Scores and Results".
  33. "Essendon Bombers produce the upset of the year, downing Geelong Cats at Etihad Stadium". 2 July 2011.
  34. Buckle, Greg (11 September 2011). "Carlton thump outclassed Essendon in AFL elimination final at the MCG; Blues face West Coast next". AAP. Archived from the original on 21 October 2014.
  35. Robinson, Mark (24 August 2012). "The Hird Locker". Herald Sun. Retrieved 11 April 2013.
  36. "Crepes and pomme frites for Hirds". heraldsun.com.au. Retrieved 6 January 2017.
  37. Wilson, Caroline (2 October 2014). "James Hird will be removed as Essendon coach in coming days".
  38. "Winning Brownlow a privilege". Fox Sports Australia. 24 September 2007. Archived from the original on 31 December 2012. Retrieved 16 March 2009.
  39. "Essendon Team of the Century". Full Points Footy. Archived from the original on 6 August 2011. Retrieved 16 March 2009.
  40. "Champions of Essendon". Essendon Football Club. Archived from the original on 3 March 2009. Retrieved 16 March 2009.
  41. Greg Denham, Courtney Walsh. "James Hird's 'green light to supplements'". The Australian. News Limited. Retrieved 12 April 2013.
  42. "Essendon supplements saga: The story so far". The Age. Fairfax Media. 13 August 2013. Retrieved 10 September 2014.
  43. "AFL's statement". The Age. Fairfax Media. 13 August 2013. Retrieved 10 September 2014.
  44. Minear, Tom; Ralph, Jon (28 August 2013). "Essendon booted from finals, fined $2 million, James Hird banned for 12 months". Herald Sun. Herald and Weekly Times. AAP. Retrieved 4 September 2014.
  45. Warner, Michael; Crawford, Carly (13 December 2013). "James Hird will be paid his $1 million annual salary in a lump sum". Herald Sun. Herald and Weekly Times. Retrieved 4 September 2014.
  46. Adam Shand (3 October 2013). "James Hird eyes action over Andrew Demetriou guilt claim". The Australian. News Limited. Retrieved 3 October 2013.
  47. "James Hird RMIT Alumni Profile". RMIT University. Archived from the original on 30 September 2009. Retrieved 16 March 2009.
  48. "Gemba Corporate Site". Gemba. Retrieved 16 March 2009.
  49. "James Hird in care after 'drug overdose'". theaustralian.com.au. Retrieved 6 January 2017.
  50. "James Hird hit by car in melbourne inner city". theage.com.au. Retrieved 28 November 2018.
  51. "AFL Tables - James Hird - Stats - Statistics". afltables.com. Retrieved 6 January 2017.
  52. "AFL Tables - James Hird - Coaching Record". afltables.com.

Further reading

  • Hird, James (2006). Reading the play: on life and leadership/James Hird. Pan Macmillan Australia. ISBN 978-1-4050-3764-8.
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