J.C. Williamson Film Company
J.C. Williamson Film Company was a short-lived Australian film production company in the 1910s. It was part of the theatrical firm J.C. Williamson, and produced a number of feature films during 1914-1918.
In 1914, Williamsons became concerned with reports of American films being made from plays which they were producing in Australia, such as Sealed Orders and The Sign of the Cross. Thus they decided to produce their own films.
They bought the studios of Lincoln-Cass Films in Melbourne and hired two of its staff, Maurice Bertel and W. J. Lincoln. The unit was put under the control of visiting American actor and director Fred Niblo. He directed two play adaptations for the company.
Williamsons then decided to produce original stories, starting with Within Our Gates. These were released in advance of the Niblo films.
According to writer Ralph Marsden:
The Firm's overall loss on their film program, although probably not too great, was bad enough to deter them from further production investment – apart from a couple of not-too-successful attempts in the early 1930s and again in 1966 as co-producers of They’re A Weird Mob... Yet back in 1916 the same Firm had had the advantage – at least in rudimentary form – of ‘vertical integration’: they had then had the resources to produce, distribute, promote and exhibit their own films. While they undoubtedly had an appreciation of the commercial value of cinema, what the Firm seemed to lack was a basic understanding of and enthusiasm for the new medium. The late J.C. Williamson himself had had an early association with the ‘bio tableau’ yet thought it ‘... derogatory to the dignity of the most important theatrical enterprise in Australia to be mixed up with that form of entertainment’. Despite the Firm's belated involvement in film production, that attitude seems to have prevailed: to make a film was merely a convenient means of recording or ‘cinematographing’ a play as quickly and cheaply as possible. There also seems to have been surprisingly little understanding of the need for strong pre-release publicity; once the film was made the reputation of the original stage production was thought sufficient to ensure success. With an enlightened, courageous and persistent production head, it's just possible that the JCW studio might have endured; as it was, the enterprise quickly became a lost chance, with its lesson and existence soon completely forgotten.
(in order of production)
J.C. Williamson Ltd Productions
- When J.C Williamson Ltd Made pictures, Everyones Ltd, 16 December 1925, p. 28, retrieved 27 April 2019
- Marsden, Ralph. 'The Old Tin Shed in Exhibition Street': The J.C. Williamson Studio, Melbourne's Forgotten Film Factory [online]. Metro Magazine: Media & Education Magazine, No. 157, 2008: 144-153. Availability: <http://search.informit.com.au/documentSummary;dn=519108300276483;res=IELAPA> ISSN 0312-2654. [cited 15 Nov 14].
- "AMUSEMENTS". The Register. Adelaide: National Library of Australia. 24 July 1915. p. 12. Retrieved 15 April 2012.
- Andrew Pike and Ross Cooper, Australian Film 1900–1977: A Guide to Feature Film Production, Melbourne: Oxford University Press, 1998, p54